Cal Newport, a professor and celebrated author of the book ‘Digital Minimalism: Choosing a Focused Life in a Noisy World’ outlined his approach on digital minimalism where he spends his…
Ever wondered how your customer experiences your brand? Ever thought of trying to fit into your customers’ shoes and understanding the pain points they must deal with as they interact…
Facebook, Instagram, Twitter, SnapChat…the list goes on and on. Many social media platforms have erupted over time and each has claimed a stake in the digital space. Millennials have been…
The world is moving digital; it has been for a while now. The move may have felt static for a while but not anymore. Digital transformation is permeating into our…
If your business does not have a website (or it isn’t updated and user-friendly), it is safe to say you are swimming in a pond while your competition is doing…
According to Google, a website is ‘a set of related web pages located under a single domain name.’ We’re going to explain what that means. This is the first of…
Think of marketing analytics as three experts at a conference talking about different facets of data: 1) Descriptive talks about the past, the history of interactions. It looks at data…
At 83% Kenya is officially the leading consumer of internet in the world. According to Jumia’s Kenya Mobile White Paper 2018, this high internet penetration can be attributed to the…
This is a guide to SEO (Search Engine Optimization) for absolute beginners that will give you practical advice on how to optimize your blog posts so that you can rank…
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