UX Design for Digital Products

Our UX design process is highly reliant on research and industry best practices

Our design specialization brings a user-centric approach to user interface and user experience design, rather than one focused on programming alone. When designing applications and websites, we summarize and demonstrate all stages of the UI/UX development process, from user research to defining a project’s strategy, timeline, and information architecture, to developing sitemaps and wireframes.

Case Studies

How our work has had an impact on different sectors of the economy.


Naivas Limited sought to improve their e-commerce footprint in Kenya. They needed a solution that offered an exemplary e-commerce experience that was both simple to use and appealing to the eye.


Digital 4 Africa conducted a full UX audit of Naivas’s new e-commerce platform that involved consultation sessions, platform alpha tests, reports and focus group sessions.


As a result of our intervention at Naivas, the new e-commerce platform confirms to globally acknowledged user experience standards.


They wanted to build two new digital products


We designed UX designs for their two fintech products.


More customers are using their mobile app. Increased revenue from digital products.


How do you launch a new product to the market and get it right?


Launching new products can be scary. But when approached right they can also be exciting. Digital 4 Africa offered Dawit Insurance UX consultancy services for their digital products.


As a result, the right procedures were followed in product development and continue to be followed.

Why UX Design is Important

Investing in UX has dividend’s. Design should be incorporated into your growth strategy.

Network Effects

23% of customers who had a positive experience told 10 or more people about it.


When UX improves the customer experience, it raises a company’s KPIs up to 83% in conversion lift.


A 2016 design study of 408 different companies found that the more a company invested in and focused on design, the more sales they saw.


Research shows that, on average, every $1 invested in UX brings $100 in return.

Why UX/UI Design?

Most apps we use were shared to us by other people. We never saw an ad. That's the power of UX.

Design is all around us and affects almost every aspect of our lives. A poorly designed road can limit the flow of traffic. The design of a shoe can make it more comfortable or less comfortable. Similarly, well-thought-out design for technology can make a huge difference in how it’s used.

No one can claim to have downloaded an app like WhatsApp because of an ad. In fact, most apps we use on our phones were shared to us by other people. Why is this the case? Why do some apps succeed and others fail? Why did so many ride-hailing apps emerge after Uber and Bolt, but still struggle to pick up? The UX of an app affects its functionality and also its growth. TikTok grew properly because of network effects. Let’s make your app stand out.

UX also affects productivity and employee experience. A well-designed tool can bring out the best in your team helping them to achieve their goals quicker.

“Design is not just what it looks like and feels like. Design is how it works.”

Let's Start The Conversation

Enquire more about our UX design services or get a quote

The solutions to some of your biggest business problems may lie in a simple conversation with a professional. Fill out the form or reach out to us via the contacts provided and let’s engage on the way forward for your business.

We don’t claim to know everything nor do we know everything. We are masters of eliciting information from you to find the solutions you need for we believe you know your business way better than we could ever do. This combined with our experience in handling multiple businesses across East Africa puts us at an advantage in helping your business.

Please expect communication within one business hour. Our business hours are between Monday and Friday from 9:00 am to 5:00 pm. We are closed on weekends and holidays.

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