Digital Marketing Corporate Training & Free Mentorship In Nairobi Kenya

Practical, step-by-step learning experience. Suitable for the busy working professional and entrepreneurs

In business, strategy and approach is paramount for success and positive results. The goal of our class is to expand your thinking in digital marketing and expose you to new strategies that have been tried and tested by digital marketing experts around the world. Our expertise in entrepreneurship and understanding of the local context places us at an advantage to help you sharpen your digital marketing skills.

Who Is This Training For?

Practical, step-by-step learning experience tailor made your orginization

Our Corporate Digital Marketing Masterclass is tailor-made to fit the needs of an individual company. The training dives deep into the main topics revolving around digital marketing but also covers the relationship between sales and marketing. Individual members of your team can influence the structure of the course with respect to their roles so that we deliver the best possible value. And yes, the corporate training gives you a full month of mentorship to ask questions as you practice the skills you learned.

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Why is our digital marketing training the best?

We're keen to understand your goals and with respect to digital marketing and we'll help you achieve them

We could say our portfolio speaks for itself. We could also say our trainers are among the best practitioners of Digital Marketing in East Africa. But we consider ourselves the best because of our goal-centric approach. We don’t just go ahead and teach. We take the time to understand your needs as an organization and the individual needs of the people attending. Someone from IT might be more included towards the tools we’re teaching but someone from sales will want to know how they can increase leads coming into their funnel. Prior to the training, we also do an audit of your digital assets and offer recommendations during the training.

We use numerous case studies and examples to help our participants grasp the fundamental concepts

Why Your Company Needs This Training

The skills you learn give you the opportunity to enhance your customer experience and increase your sales

They say knowledge is power. Our digital marketing training gives you the power to succeed in the online space. Digital marketing skills such as technical SEOAdvanced Google Analytics, Social Media MarketingGrowth-Hacking and Media Buying are currently high on demand in the job market. Those who acquire these digital marketing skills can work as consultants, or get well-paying jobs in companies or advertising agencies. Likewise, business owners or executives who acquire these skills are able to steer their organizations in the right direction and know what to demand for from their digital marketing teams.

Course Details

Courses take 2-days and come with 30 days of Free Mentorship
9 am – 4:00 pm
At your offices or at our offices

You will leave this masterclass with the skills you need in the complex and ever-changing world of online marketing.

We created a program that’s as flexible as your schedule but rigorous enough to prove you have the knowledge needed to advance your digital marketing skills and implement the skills in your business.

Our certification covers in-demand topics like User Experience Design, Content Marketing, Conversational Marketing, Online Advertising, Conversion Rate Optimization & SEO, Email Marketing and more.

What you will learn

The Digital Marketing Masterclass agenda follows a proven formula. One that has been highly rated by attendees all over the world.

Social Media Marketing & Strategy

In this session you’ll get a quick overview on how you can carry out your own digital marketing campaign following the Audit, Strategy, Execution and Impact Assessment steps. Additionally, you’ll cover Social Media Marketing i.e. Why social media is important to your business, hoe to create engagement and tools ( free and paid ) you can make use for social media management.

Conversion Rate Optimization ( CRO )

What is Conversion Rate Conversion? Does it apply to your business and do you actually consider this? Do you have an app or website and seek to convert more leads or create more engagement? Studies have shown that the most effective way to create a lasting impact is through constantly optimizing your digital assets to improve your user experience. We’ll you’ll cover the importance of conversion rate optimization and how you can improve online conversions.

Digital Marketing Tools

A smart business is a business that leverages on tools. You get to understand your customers better, your business remains organized and all systems and processes run smoothly. However, most businesses are clueless of the number of tools out there they could use (both free and paid). In this course, you’ll learn a number of tools you can start using immediately. Since most businesses sell homogeneous goods, the best way to differentiate yourself is by offering an outstanding experience.

Search Engine Optimization (SEO)

Why is Search Engine Optimization (SEO) important in marketing? Here, you’ll learn he key to better SEO, what factors determine which site is ranked first on search engines, how to conduct SEO Audit and the best research tools ( free and paid) to use, how you can optimize your wesite for what your customers are looking for, relationship between user experience and Search Engine Optimization (SEO) and the difference between Onsite and Offsite SEO. A 2-hour thorough session.

Content Marketing

With content marketing, you’ll cover the why of content marketing, what is content marketing, basic of content audit, buyer’s journey, content calendar and the available tools ( free and paid ) for content marketing. This is an important session, because afterwards, you’ll be able to create and share your brand story to stimulate interest in your products and services.

Media Buying

Francis will cover the importance of effective media buying. A very interactive and practical session. The main topics to be covered here are, Channel Selection that is Omni Channel Approach and when to pull the plug, Strategy Optimization i.e. optimization triggers and optimization cycles and practical and effective budget allocation i.e. C AC /channel and Organic / Paid channels.

Email Marketing

Email marketing, when done right, is among the most productive ways of engaging with your audience. Learn the tools that simplify and automate the email marketing process. Any business or organization can take advantage of this opportunity. It’s no surprise that more than half of marketers say email is their most effective channel in generating revenue.

Making Sense Of Data (Google Analytics Included)

Comeptitve advantage in 2019 is based on how much customer data you have and how you are using it. We sometimes spend more time guessing what our audiences want rather than studying the data. When we pay attention to the data we are able to learn new things about our users that otherwise, we would have never known. In this session, you’ll learn about Google Analytics. We’ll study how we can start to collect some data about our users and how we can leverage off that data to serve our users even better.

User Experience

Design lies everywhere and in everything we do. From the roads we use to the clothes we wear. The field of digital marketing relies heavily also on design. The question we ask ourselves is, how can we use design to improve the experience of the user. In this lesson, we get to appreciate how user experience can give our businesses a differentiation above our competitors. Creating a well-designed app or website which offers a wonderful user experience should be the primary goal before concentrating efforts on marketing.

Trainers

Barbara Jebet

Content Marketing

Barbara Jebet is a story architect who began her foray into the business of language and storytelling by studying Communication Arts in Xavier University, Ohio. Four years later, the love of the Chinese language drew her to pursue her Masters in International Communications in Taiwan, where she also interned at a Radio Taiwan International (RTI). Back in Kenya, her career began b writing stories for brands such as KCB, later narrowing down to smaller corporates and SMEs, like Zene Naturals, Sweetunda, Dawit Insurance and Digital For Africa.

Francis Waithaka

CEO and Founder of Digital For Africa LTD.

Francis Waithaka is a former Digital Marketing faculty member at ADMI and trains entrepreneurs at Centonomy. He’s worked as a consultant at Kenya’s largest bank – KCB where he trained staff on digital customer experience and social media marketing. He’s passionate about experience design, content marketing, and data analytics. When not at work, Francis does aerobatics, traveling, and cheering his favorite football team – Chelsea FC.

Brian Wamiori

Software Engineer, UX, Web Design, Business Intelligence & Strategy

Making beautiful products that resonate with users is Brian’s passion. He’s passionate about user experience design and believes that web and mobile applications should be functional, easy to use and meet customer needs. Brian is all rounded in digital media and software development. He started his career practising Graphic design. Then he built upon his skills by becoming a computer scientist. He is the perfect sum of art and technology.

Sam K Mwangi

Founder – Socialmeds Digital Limited

Sam is the founder of Socialmeds Digital Ltd and has experience spanning 4 years in the Digital Marketing Space specializing in Social Media Strategy, Social Media Content, Digital Strategy for online marketing and setting of simple but key campaign objectives that can be used to track and measure performance. He has executed marketing campaigns of notable brands in Kenya such as Taxify, #ThanksMum by KimFay East Africa and New Life Home Trust

Who have we trained?

This masterclass is practical and the course instructors will use a step by step approach to show you how to navigate the online space.

We've executed a tailor-made masterclass curriculum for;

We've trained close to 1000 companies from a wide variety of industries. Every business regardless of size needs to market it's products or services. At this time and age, digital has proven to be the defactor way of marketing with the best RIO. Our digital marketing masterclass is created to benefit all types of companies regardless of the size.

What Others Say

This masterclass is practical and the course instructors will use a step by step approach to show you how to navigate the online space.

“I enjoyed the sessions. Will need follow up just to grasp some of the concepots that were a bit complex (no marketing background). The free sites will be quite helpful in running and monitoring our various platforms and aid in conducting our online campaigns (analytics). Looking forward to enjoying more with your organization.”
Kenya Climate Innovation Center (KCIC)

Let's Start The Conversation

Learn skills that you can apply pratically to your business or profession

The solutions to some of your biggest business problems may lie in a simple conversation with a professional. Fill out the form or reach out to us via the contacts provided and let’s engage on the way forward for your business.

We don’t claim to know everything nor do we know everything. We are masters of eliciting information from you to find the solutions you need for we believe you know your business way better than we could ever do. This combined with our experience in handling multiple businesses across East Africa puts us at an advantage in helping your business.

Please expect communication within one business hour. Our business hours are between Monday and Friday from 9:00 am to 5:00 pm. We are closed on weekends and holidays.

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