Why Do People BUY? Is It For Emotional or Rational Reasons?
The reason why most marketing doesn't work is that we don't know how to sell.A lot of purchasing decisions aren't rational; they are psychological.As humans, we spend money because of emotional reasons.Will I enjoy this?What will I get?Is this for me?Am I saving money?Is it...
6 Tips On How to Build Trust With Customers Online
If you are trying to sell a product online, don't assume that people will believe what you say. People won't just buy your product because you have posted it on Facebook or Instagram. People are generally very mean with their money and their time. Instead...
Digital Marketing: A Guide For Small Businesses To Getting Started
If you run a small business and have been planning to get started with digital marketing, then this post is for you.Let’s face it, operating on a tight budget and a limited amount of time can make digital marketing seem daunting, especially if you run...
How To Make Money Online From Your Content
Relying on Google Adsense alone is not a sustainable way to make money from your website or YouTube Channel. This calls for more innovative ways of generating revenue online. I researched this topic to help creatives understand how to make money online.Here is the process you...
Understanding Content Marketing and its Importance to your Business
Are you endlessly pitching sales to your customers without paying attention to how you can help them solve problems? Fact, customers do not enjoy being bombarded with a sales pitch, what they want instead are solutions that address their problems. If you care about your customers...
What I’ve learned working with small & medium size enterprises in Kenya
We spent the first two years of our business testing ideas and learning how to run the business. We had found a small office in the Central business district which we shared with an IT firm. To state that it was difficult is an understatement....
How to Overcome Marketing Challenges Facing SMEs in Kenya
Unless you live under a bush, you have probably come across a marketing campaign on television or a social media platform that amuses you or annoys you. If the word on the street is right, there is a consensus that nobody wants to be "click-baited"...
What makes or breaks small business ventures in Kenya
Most of us can attest to knowing at least one or two entrepreneurs who are always shifting from one business venture to another. Closer observation would reveal that such a person rarely establishes any business venture and keeps it running. Research has consistently shown that...
Digital Marketing Strategy During the COVID-19 Pandemic
How should marketing and advertising look like during a pandemic?Outline1) Understanding the times we are in2) Messaging3) Channels4) Talent5) Tools6) Budget UNDERSTANDING THE MARKET Getting a readily available vaccine could take up to 18 months according to...
Kenya Is A Social Media Country! There Are 8.8 Million Active Social Media Users.
The Digital Data Insights of Kenya 2020 has just been released by Datareportal and the findings show that Kenyans have now fully embraced social media. Coming early on in the year, the report aims at highlighting the trends in the digital space. The insights in...
Is Digital PR the Future of Marketing?
You’re a business owner despairing that your website isn’t in the coveted top three organic positions for your keywords in Google’s search results, Digital PR is the holy grail.So what is digital PR?Digital PR is an online marketing strategy that aims to increase the online...
Kenya Passes The Data Protection! What it Means For Users and Data Processing Entities
“Kenya has joined the global community in terms of data protection standards!” Joe Mucheru, Minister for Information, Technology and Communication, told George Obulutsa and Duncan Miriri from Reuters.On Friday 8 November 2019 Uhuru Kenyatta, President of The Republic of Kenya, signed and approved a Data...