Increase Your Opportunities By Telling Your Story Better
Branding matters. How you tell your story matters. I have seen so many people who have something to offer. But they just don't know how to package themselves well. They don't know how to tell a story in a compelling way. And because of poor...
How To Increase Conversions in Digital Advertising- Facebook, Google, Twitter, LinkedIn
A lot of Digital Marketing campaigns don't achieve the desired results and end up wasting advertising budgets. At Digital4Africa, we use this framework to help marketers/founders fix the issues causing low conversions. PATLD. P - Product, A - Ad Creative, T - Targetting options,...
Why The Internet Is The Greatest Multiplier Of Opportunity Ever Invented.
The Internet is the greatest multiplier of opportunity ever invented.It removes barriers and levels the playing field.It increases access and helps you to scale.Smart investors are creating wealth on the Internet.Why shouldn't you?Here are things you can do on the Internet. Create content for a...
We Have A Skills Gap In Digital Marketing In Kenya Which Is Also An Opportunity For Growth.
As someone who has been in the online marketing field for 10 years now, here is what I have learned. There are more job opportunities in digital marketing than skilled talent available in the market. There is not a single day that goes without me...
Why Do People BUY? Is It For Emotional or Rational Reasons?
The reason why most marketing doesn't work is that we don't know how to sell.A lot of purchasing decisions aren't rational; they are psychological.As humans, we spend money because of emotional reasons.Will I enjoy this?What will I get?Is this for me?Am I saving money?Is it...
6 Tips On How to Build Trust With Customers Online
If you are trying to sell a product online, don't assume that people will believe what you say. People won't just buy your product because you have posted it on Facebook or Instagram. People are generally very mean with their money and their time. Instead...
A Digital Marketing Guide For Small Businesses To Getting Started
If you run a small business and have been planning to get started with digital marketing, then this post is for you.Let’s face it, operating on a tight budget and a limited amount of time can make digital marketing seem daunting, especially if you run...
How To Make Money Online From Your Content
Relying on Google Adsense alone is not a sustainable way to make money from your website or YouTube Channel. This calls for more innovative ways of generating revenue online. I researched this topic to help creatives understand how to make money online.Here is the process you...
Understanding Content Marketing and its Importance to your Business
Are you endlessly pitching sales to your customers without paying attention to how you can help them solve problems? Fact, customers do not enjoy being bombarded with a sales pitch, what they want instead are solutions that address their problems. If you care about your customers...
What I’ve learned working with small & medium size enterprises in Kenya
We spent the first two years of our business testing ideas and learning how to run the business. We had found a small office in the Central business district which we shared with an IT firm. To state that it was difficult is an understatement....
How to Overcome Marketing Challenges Facing SMEs in Kenya
Unless you live under a bush, you have probably come across a marketing campaign on television or a social media platform that amuses you or annoys you. If the word on the street is right, there is a consensus that nobody wants to be "click-baited"...
What makes or breaks small business ventures in Kenya
Most of us can attest to knowing at least one or two entrepreneurs who are always shifting from one business venture to another. Closer observation would reveal that such a person rarely establishes any business venture and keeps it running. Research has consistently shown that...