Digital, the Now and the Morrow
Digital is here people –here to stay! And it has brought with it, arguably, the biggest disruptions in both enterprise and private lives, since the industrial revolution. It has overhauled how we relate with family, friends, colleagues and even brands. Digital is asserting itself as the...
How Leadership Drives Organization Performance
It goes without saying that leadership is an integral aspect of any organization or institution. It is mandatory for organizations, especially top managers, to understand what leadership really is and how to lead effectively. Leadership can be good or bad. There are so many books...
Going Global: OWIT Nairobi conference to enhance women’s capacity to trade internationally
The Organisation of Women in International Trade (OWIT) is set to host its 18th conference in Nairobi, the first in African soil. Themed, Bridging the Gap; empowering businesses to go global, the conference will be a two-day event to take place on the 24th and...
What Does it Take To Build a Sustainable Business?
Did you know that YouTube started as a video-based dating service whose slogan was “Tune in-hook up”? Funny right? Now it is the second largest search engine and arguably one of the top repositories of knowledge and primary sources. Starting a business is fulfilling because it...
Prior To Launch: An In Depth Look At The Media Buying Process
Have you ever heard of media buying? It’s a strategy that ensures your target market actually sees your ad by purchasing desirable spaces and time slots. These outlets can include newspapers, television slots, magazines, radio, and online banner ads. Media buying falls into the paid media category, where you...
Level The Playing Field: How To Go World-Class With Your Website
If your business does not have a website (or it isn’t updated and user-friendly), it is safe to say you are swimming in a pond while your competition is doing big business in the open seas. You’re playing too small. We want to help you...
Everything You Need To Know About Websites- Including Terms and Definitions
According to Google, a website is ‘a set of related web pages located under a single domain name.’ We’re going to explain what that means. This is the first of a five-article series breaking down the nitty-gritty aspects of websites from definition, development and functionality to...
How Data-Informed Decisions Impacts Marketing
Think of marketing analytics as three experts at a conference talking about different facets of data: 1) Descriptive talks about the past, the history of interactions. It looks at data and asks: What happened?What is the relationship between this and that? This is done through data...
Kenya needs a new approach to defend itself against cyber attacks
Identity theft and other forms of cybercrimes have become a real danger for companies and governments across the globe. Kenya has been a victim too, with a shocking loss of approximately Kshs. 21 billion to cybersecurity, in 2017 alone. This is according to a Cyber Security...
Insights From Africa’s Cyber Security Report
The growing appetite to create convenience for customers using technology solutions and the internet is a good thing but it also poses security risks to businesses and governments in Kenya and Africa at large. Organizations must therefore develop strategies to protect data and money. Here are...
Mobile Application Marketing; Leveraging Kenya’s Love for Smartphones
At 83% Kenya is officially the leading consumer of internet in the world. According to Jumia's Kenya Mobile White Paper 2018, this high internet penetration can be attributed to the fact that over 4.3 million Kenyans own a smartphone and the number is growing by...
SEO For Beginners: Get Higher Search Ranking For Your Blog in 2018
This is a guide to SEO (Search Engine Optimization) for absolute beginners that will give you practical advice on how to optimize your blog posts so that you can rank higher on Google in 2018. If you are a blogger or a digital marketing enthusiast...