Digital Marketing: A Guide For Small Businesses To Getting Started
If you run a small business and have been planning to get started with digital marketing, then this post is for you.Let’s face it, operating on a tight budget and a limited amount of time can make digital marketing seem daunting, especially if you run...
How To Make Money Online From Your Content
Relying on Google Adsense alone is not a sustainable way to make money from your website or YouTube Channel. This calls for more innovative ways of generating revenue online. I researched this topic to help creatives understand how to make money online.Here is the process you...
What I’ve learned working with small & medium size enterprises in Kenya
We spent the first two years of our business testing ideas and learning how to run the business. We had found a small office in the Central business district which we shared with an IT firm. To state that it was difficult is an understatement....
How to Overcome Marketing Challenges Facing SMEs in Kenya
Unless you live under a bush, you have probably come across a marketing campaign on television or a social media platform that amuses you or annoys you. If the word on the street is right, there is a consensus that nobody wants to be "click-baited"...
Digital Marketing Strategy During the COVID-19 Pandemic
How should marketing and advertising look like during a pandemic?Outline1) Understanding the times we are in2) Messaging3) Channels4) Talent5) Tools6) Budget UNDERSTANDING THE MARKET Getting a readily available vaccine could take up to 18 months according to...
Is Digital PR the Future of Marketing?
You’re a business owner despairing that your website isn’t in the coveted top three organic positions for your keywords in Google’s search results, Digital PR is the holy grail.So what is digital PR?Digital PR is an online marketing strategy that aims to increase the online...
The Importance Of Digital Marketing Training
Here’s why Digital Marketing Training is Absolutely Important! Reaches People Where They Spend Their Time & Money Levels the Playing Field for Small Business More Targeted Can Be Hyper-Personalized More Advanced Analytics Easy to Scale & Adapt Best ROI Aligns with How People ShopToday How...
The Role Of Social Media In Customer Service
Social media is a key tool for driving brand identity and marketing. It is therefore imperative to have a social media presence in this day and age. According to Ermasys 2019, there are 3.2 billion social media users worldwide. It is no surprise that most...
How To Measure Marketing Campaign Effectiveness
We all want to invest in places that bear us returns. Establishing zero returns on any investment in a business is both draining to you as an individual/business owner and the business itself where the initial investment comes from. When you establish returns on any...
What is UX Design and how does it affect your product?
Creating an app or a website is quite simple. With so many website creation services like Wordpress, Wix and Squarespace, creating your own website has never been simpler. It’s one thing to create a website and a whole other story when it comes to creating...