What I’ve learned working with small & medium size enterprises in Kenya
We spent the first two years of our business testing ideas and learning how to run the business. We had found a small office in the Central business district which we shared with an IT firm. To state that it was difficult is an understatement....
How to Overcome Marketing Challenges Facing SMEs in Kenya
Unless you live under a bush, you have probably come across a marketing campaign on television or a social media platform that amuses you or annoys you. If the word on the street is right, there is a consensus that nobody wants to be "click-baited"...
Digital Marketing Strategy During the COVID-19 Pandemic
How should marketing and advertising look like during a pandemic?Outline1) Understanding the times we are in2) Messaging3) Channels4) Talent5) Tools6) Budget UNDERSTANDING THE MARKET Getting a readily available vaccine could take up to 18 months according to...
Is Digital PR is the Future of Marketing?
You’re a business owner despairing that your website isn’t in the coveted top three organic positions for your keywords in Google’s search results, Digital PR is the holy grail.So what is digital PR?Digital PR is an online marketing strategy that aims to increase the online...
The Importance Of Digital Marketing Training
Here’s why Digital Marketing Training is Absolutely Important! Reaches People Where They Spend Their Time & Money Levels the Playing Field for Small Business More Targeted Can Be Hyper-Personalized More Advanced Analytics Easy to Scale & Adapt Best ROI Aligns with How People ShopToday How...
The Role Of Social Media In Customer Service
Social media is a key tool for driving brand identity and marketing. It is therefore imperative to have a social media presence in this day and age. According to Ermasys 2019, there are 3.2 billion social media users worldwide. It is no surprise that most...
How To Measure Marketing Campaign Effectiveness
We all want to invest in places that bear us returns. Establishing zero returns on any investment in a business is both draining to you as an individual/business owner and the business itself where the initial investment comes from. When you establish returns on any...
What is UX Design and how does it affect your product?
Creating an app or a website is quite simple. With so many website creation services like Wordpress, Wix and Squarespace, creating your own website has never been simpler. It’s one thing to create a website and a whole other story when it comes to creating...
Digital Marketing Strategies That Have Been Proven To Work
Marketing strategies depend solely on how people use search engines and every marketer seeks to add value to their marketing efforts, by carefully selecting suitable digital marketing strategies for their type of business. Incorporating such strategies into their marketing plan is not as hard as...
Search Engine Optimization (SEO) and what it entails
Search Engine Optimization is a term used time and time again in the digital space. It is a word that most businesses hope to fully understand as they claim their digital stake. Companies that have understood and put optimization into action have a lot to...