What is social media’s role in customer service?
Social media is a key tool for driving brand identity and marketing. It is therefore imperative to have a social media presence in this day and age. According to Ermasys 2019, there are 3.2 billion social media users worldwide. It is no surprise that most...
How To Measure Marketing Campaign Effectiveness
We all want to invest in places that bear us returns. Establishing zero returns on any investment in a business is both draining to you as an individual/business owner and the business itself where the initial investment comes from. When you establish returns on any...
What is UX Design and how does it affect your product?
Creating an app or a website is quite simple. With so many website creation services like Wordpress, Wix and Squarespace, creating your own website has never been simpler. It’s one thing to create a website and a whole other story when it comes to creating...
Digital Marketing Strategies That Have Been Proven To Work
Marketing strategies depend solely on how people use search engines and every marketer seeks to add value to their marketing efforts, by carefully selecting suitable digital marketing strategies for their type of business. Incorporating such strategies into their marketing plan is not as hard as...
Search Engine Optimization (SEO) and what it entails
Search Engine Optimization is a term used time and time again in the digital space. It is a word that most businesses hope to fully understand as they claim their digital stake. Companies that have understood and put optimization into action have a lot to...
The Gaps of High Potential Technology in a Foreign Land
In a recent visit to India, I was very excited to see how technology has indeed made the world a small village and more accessible to everyone. It was a joy to order for my Uber and when I got hungry, Uber Eats came in...
Digital Minimalism: Responsible use of social media
Cal Newport, a professor and celebrated author of the book ‘Digital Minimalism: Choosing a Focused Life in a Noisy World’ outlined his approach on digital minimalism where he spends his time online “on a small number of carefully selected activities that strongly support things you...
How Customer Journey Mapping Helps in Improving Website Traffic and Conversions
Ever wondered how your customer experiences your brand? Ever thought of trying to fit into your customers' shoes and understanding the pain points they must deal with as they interact with your business? It is imperative that you, as a business owner, interact with your...
Conversational Marketing, what do we know?
How we buy and sell has changed over the course of time. People do not want to fill out forms to get details of a product. They want something that is quicker and more efficient, something like messaging. If you think about it that is...
Is Social Media Taking Over Our Lives?
Facebook, Instagram, Twitter, SnapChat...