Level The Playing Field: How To Go World-Class With Your Website
If your business does not have a website (or it isn’t updated and user-friendly), it is safe to say you are swimming in a pond while your competition is doing big business in the open seas. You’re playing too small. We want to help you...
Everything You Need To Know About Websites- Including Terms and Definitions
According to Google, a website is ‘a set of related web pages located under a single domain name.’ We’re going to explain what that means. This is the first of a five-article series breaking down the nitty-gritty aspects of websites from definition, development and functionality to...
How Data-Informed Decisions Impacts Marketing
Think of marketing analytics as three experts at a conference talking about different facets of data: 1) Descriptive talks about the past, the history of interactions. It looks at data and asks: What happened?What is the relationship between this and that? This is done through data...
Mobile Application Marketing; Leveraging Kenya’s Love for Smartphones
At 83% Kenya is officially the leading consumer of internet in the world. According to Jumia's Kenya Mobile White Paper 2018, this high internet penetration can be attributed to the fact that over 4.3 million Kenyans own a smartphone and the number is growing by...
SEO For Beginners: Get Higher Search Ranking For Your Blog in 2018
This is a guide to SEO (Search Engine Optimization) for absolute beginners that will give you practical advice on how to optimize your blog posts so that you can rank higher on Google in 2018. If you are a blogger or a digital marketing enthusiast...
A Revolutionary Idea: Train One Million African Entrepreneurs By 2023
Did you know that by 2030, the working age population in Africa will increase to over 600 million? That means that every year for the next three decades, 15 to 20 million educated young adults will be entering the workforce. FACT: The number one constraint to...
Find Out What a CRM Can Do For Your Business
“So what exactly is a CRM and why should you care about it?” At last, the day has come to terminate our ignorance about CRMs. Digital For Africa just partnered with ProsperWorks, a global CRM solution that is certified and used by Google. So now, beyond...
What’s The Big Deal About Data?
Remember when you were in high school and mathematics was the bane of your existence? You couldn’t wait to graduate and leave those pesky numbers behind. Little by little, you’ve come to realize that analytics is one of the top three essential capabilities in any business....
A Guide To Content Marketing
Whatever you’re selling, people out there are looking for someone like you. So why aren’t they choosing you? Look at me! Look at my product! Look at my business! Traditional marketing is all about promoting you and your business. If you make enough noise, people will...
One Class At A Time: Mastering The Secrets Of Digital Marketing
Imagine a legion of graduates, dew-fresh from campus, with hard-earned degrees in IT and Computer Science. They walk up to an iron door marked in gold letters, JOB MARKET, and knock. The door is opened. The graduates’ skills are appraised, after which the door is slammed...