Data Analytics Course For Business Growth

We provide in-person, online, and blended learning courses.

The D4A data analytics course: As businesses continue to generate massive amounts of data, the ability to analyze and interpret that data is critical to the success of any business. This data analytics course will provide the skills needed to extract valuable data insights and effectively guide strategic decision-making.


Why The Data Analytics Course suits you

Learn tools and methodologies for analyzing and presenting data.

This training course will cover techniques and methodologies for gathering, organizing, and presenting data in a meaningful way. It will also address the ethical considerations of working with sensitive information and privacy laws. Ultimately, the goal is to equip participants with the tools and knowledge to make informed decisions and drive positive change through data analysis.

Who is this course for?

Does your role fall under either of these categories?

Data analytics enthusiasts and lovers

If you’ve always wanted to know how to use data to make business and personal improvements, you’ve come to the right place.

Digital Marketing professionals

Data analytics training allows you to evaluate your marketing campaign performance and make informed data-driven decisions.

Business leaders

Understand your customers and employees better, and grow your business at a much faster pace. Know that you’re making the best decisions for your company’s future

Essential Skills for Business Success

Our data analytics course is for business professionals, including Data Analysts, Sales Reps and Managers, Digital Marketing Managers, SEO Experts, Customer Experience Officers, Operations Managers, and many others, allowing them to make better decisions based on empirical evidence.

With data analytics, you can understand what’s working and what’s not and make changes accordingly. This can help boost your bottom line and stay ahead of the competition. 

The Learning Experience

Why Train With Digital 4 Africa

360-Degree Solution

The training focuses on offering a holistic Sales and Marketing solution and not just one channel, tool, or tactic.

Templates, Checklists & Insights

You will get access to checklists, process Maps, training manuals, templates, case Studies, and research reports.

Online Learning

We offer online learning to increase access to education and digital skills beyond our borders. 

Experienced Trainers

We have trained over 105 companies and more than 1,200 professionals. 

Support & Mentorship

All our clients and students benefit by getting technical support from our experts. You get free 1-on-1 Mentorship Sessions for 30 days.

Course Outcomes: Master Business Analytics

Learn detailed techniques and methodologies for gathering, organizing, and presenting data meaningfully.

1. Data Quality

We’ll take you through the following aspects of data quality: Accuracy, Completeness, Uniqueness, Uniformity, Timeliness, and Security.

2. User Research

You will learn how to use market research tools, including; Interviews, Focus Groups, Google Forms, Survey Monkey, Google Keyword Planner, People Also Asked, and Google Trends.

3. Data Collection Tools

You will learn how to use different tools to collect and store customer data in a system.  Hubspot, Odoo, Quickbooks, Lead Forms such as Website Form, Google Ads Lead, Facebook Ad Lead Form, and LinkedIn Ads.

4. Data Visualization.

You will learn about the best tools for analysing data, including Google Looker/Data Studio, Power BI, Google Analytics, Google Search Console, Facebook Insights, LinkedIn Insights, and Spreadsheets: Google Sheets, Excel

5. Interpretation of Data.

You will learn to make sense of data and allocate resources to the right channels and strategies. Also, you will gain insights into how to optimise operations, sales, and marketing processes.

Case Studies

Practical Data Analytics


They wanted to build the capacity of the board in making data-informed decisions.


We provided data analytics training for board members.


An increase in the number of digital products. Retention of members is improved.


Jays Wines wanted to increase online sales for its e-commerce platform.


We developed new systems and processes that streamlined their internal sales processes. Website redesigned to be mobile-friendly.


51% of their sales are now coming from the online platform.


They wanted to enhance their customer experience.


Deployed Hubspot and assisted in creating internal digital assets and workflows. 


Better data quality standards have improved their decision-making—increased referrals from happy customers. 

Our Data Analytics course gives individuals a competitive edge and empowers businesses to thrive in an increasingly data-driven marketplace. Explore data analysis, data interpretation, and communication strategies. Register now!

Data Analytics Course Trainers

A team of experienced data analytics professionals that will walk with you

Francis Waithaka

CEO & Founder of Digital For Africa
  • CEO/ Founder – Digital4Africa
  • 22 Years in Technology and Digital Marketing 
  • Worked with 105 + Companies in East Africa
  • Voted ’Top Men In Digital’ In Kenya (2020) – Social Media Awards. 
  • I enjoy creating marketing and sales strategies for brands, particularly e-commerce. 


  • Digital Skills: Advertising on Google, Facebook, Twitter, SMS and, Email
  • I’m Able to Simplify Complex topics. 
  • I can bring the best out of every person. 
  • I’m able to work with many people. 
  • I’m good at leading, coaching, and mentoring people.
  • Deep understanding of the sales process
  • Influencer Marketing
  • Search Engine Optimization 
  • Researching And Analysing Data.
  • E-Commerce Sales.


  • Serviced Over 105 Companies In Africa
  • Trained Over 1,200 People in East Africa in Digital Skills
  • Published A Study On Digital Marketing Opportunities. 
  • Published A Study On Top Digital Jobs in Kenya And Their Salaries
  • Published A List Of Top Influencers In Kenya Per Channel
  • Published A Study On How To Make Money Online

Brian Wamiori

Software Engineer, UX, Web Design, Business Intelligence & Strategy

Brian has over 14 years of experience in design. He started practicing graphic and web design and soon picked up UX design after developing a passion for it.

His background in computer science has also enabled him to approach UX design from a functional perspective.

For the financial sector, Brian has designed apps for banks, such as the KCB Super App, and loan apps, such as Nawiri for Progressive Credit. He has also designed internal tools for banks, such as an Intranet for I&M bank.

Brian has consulted for numerous other companies in other sectors, such as Naivas Limited and Kenya Power.

Data analytics training can give individuals a competitive edge and empower businesses to thrive in an increasingly data-driven marketplace.

What Our Trainees Say About the Analytics Course

Property Sales and Marketing manager
Hannah Wanjiru Kimani

The Data Analytics Masterclass was an excellent program that exceeded my expectations. Francis was very engaging, using a practical approach with examples from his own experiences to explain the various tools and models. The after-training mentoring program is absolutely brilliant! Looking forward to implementing the knowledge acquired! Thank you.

Course Details

Date: 22nd April – 25th April 2024 + (30 days of Free Mentorship)
2 hours daily
In-person Learning.
Kshs 35,000 + VAT

Let's Start The Conversation

Learn skills that you can apply pratically to your business or profession

The solutions to some of your biggest business problems may lie in a simple conversation with a professional. Please fill out the form or reach out to us via the contacts provided and let’s engage on the way forward for your business.

Please expect communication within one business hour. Our business hours are from 9:00 am to 5:00 pm on Monday and Friday. We are closed on weekends and holidays.

FAQs About Our Data Analytics Course

Frequently Asked Questions About Our Data Analytics Course

Some basic knowledge of mathematics and statistics is helpful, but no prior coding experience is required. We offer introductory courses that cover the fundamentals of data analysis tools and techniques.

We provide career guidance and assistance with resume building and interview preparation. We also have a network of industry contacts who may be able to offer job opportunities to our graduates.

Book Your Slot

Below are several payment options you can choose from

Pay with MPESA

  1. Pay Bill Number:  7446081
  2. Account Number: Enter your name
  3. You will get a confirmation message from Mpesa

Pay Via Bank Transfer

Our Bank details;

SBM Bank | City Center Branch | Digital For Africa Ltd.
Ac No: 0012224941001

Swift code: SBMKKENA
Branch code: 001
Bank code :  60

Pay via Cheque

Write Cheque to : Digital For Africa LTD

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