The D4A data analytics course: As businesses continue to generate massive amounts of data, the ability to analyze and interpret that data is critical to the success of any business. This data analytics course will provide the skills needed to extract valuable data insights and effectively guide strategic decision-making.
Data Analytics Course For Business Growth
We provide in-person, online, and blended learning courses.
Why The Data Analytics Course suits you
Learn tools and methodologies for analyzing and presenting data.
This training course will cover techniques and methodologies for gathering, organizing, and presenting data in a meaningful way. It will also address the ethical considerations of working with sensitive information and privacy laws. Ultimately, the goal is to equip participants with the tools and knowledge to make informed decisions and drive positive change through data analysis.
Who is this course for?
Does your role fall under either of these categories?
Essential Skills for Business Success
Our data analytics course is for business professionals, including Data Analysts, Sales Reps and Managers, Digital Marketing Managers, SEO Experts, Customer Experience Officers, Operations Managers, and many others, allowing them to make better decisions based on empirical evidence.
With data analytics, you can understand what’s working and what’s not and make changes accordingly. This can help boost your bottom line and stay ahead of the competition.
The Learning Experience
Why Train With Digital 4 Africa
360-Degree Solution
The training focuses on offering a holistic Sales and Marketing solution and not just one channel, tool, or tactic.
Templates, Checklists & Insights
You will get access to checklists, process Maps, training manuals, templates, case Studies, and research reports.
Online Learning
We offer online learning to increase access to education and digital skills beyond our borders.
Experienced Trainers
We have trained over 105 companies and more than 1,200 professionals.
Support & Mentorship
All our clients and students benefit by getting technical support from our experts. You get free 1-on-1 Mentorship Sessions for 30 days.
Course Outcomes: Master Business Analytics
Learn detailed techniques and methodologies for gathering, organizing, and presenting data meaningfully.
1. Data Quality
We’ll take you through the following aspects of data quality: Accuracy, Completeness, Uniqueness, Uniformity, Timeliness, and Security.
2. User Research
You will learn how to use market research tools, including; Interviews, Focus Groups, Google Forms, Survey Monkey, Google Keyword Planner, People Also Asked, and Google Trends.
3. Data Collection Tools
You will learn how to use different tools to collect and store customer data in a system. Hubspot, Odoo, Quickbooks, Lead Forms such as Website Form, Google Ads Lead, Facebook Ad Lead Form, and LinkedIn Ads.
4. Data Visualization.
You will learn about the best tools for analysing data, including Google Looker/Data Studio, Power BI, Google Analytics, Google Search Console, Facebook Insights, LinkedIn Insights, and Spreadsheets: Google Sheets, Excel
5. Interpretation of Data.
You will learn to make sense of data and allocate resources to the right channels and strategies. Also, you will gain insights into how to optimise operations, sales, and marketing processes.
Case Studies
Practical Data Analytics
Data Analytics Course Trainers
A team of experienced data analytics professionals that will walk with you
Francis Waithaka
CEO & Founder of Digital For Africa
- CEO/ Founder – Digital4Africa
- 22 Years in Technology and Digital Marketing
- Worked with 105 + Companies in East Africa
- Voted ’Top Men In Digital’ In Kenya (2020) – Social Media Awards.
- I enjoy creating marketing and sales strategies for brands, particularly e-commerce.
SKILLS
- Digital Skills: Advertising on Google, Facebook, Twitter, SMS and, Email
- I’m Able to Simplify Complex topics.
- I can bring the best out of every person.
- I’m able to work with many people.
- I’m good at leading, coaching, and mentoring people.
- Deep understanding of the sales process
- Influencer Marketing
- Search Engine Optimization
- Researching And Analysing Data.
- E-Commerce Sales.
ACCOMPLISHMENTS
- Serviced Over 105 Companies In Africa
- Trained Over 1,200 People in East Africa in Digital Skills
- Published A Study On Digital Marketing Opportunities.
- Published A Study On Top Digital Jobs in Kenya And Their Salaries
- Published A List Of Top Influencers In Kenya Per Channel
- Published A Study On How To Make Money Online
Brian Wamiori
Software Engineer, UX, Web Design, Business Intelligence & Strategy
Brian has over 14 years of experience in design. He started practicing graphic and web design and soon picked up UX design after developing a passion for it.
His background in computer science has also enabled him to approach UX design from a functional perspective.
For the financial sector, Brian has designed apps for banks, such as the KCB Super App, and loan apps, such as Nawiri for Progressive Credit. He has also designed internal tools for banks, such as an Intranet for I&M bank.
Brian has consulted for numerous other companies in other sectors, such as Naivas Limited and Kenya Power.
What Our Trainees Say About the Analytics Course
Property Sales and Marketing manager
Hannah Wanjiru Kimani
The Data Analytics Masterclass was an excellent program that exceeded my expectations. Francis was very engaging, using a practical approach with examples from his own experiences to explain the various tools and models. The after-training mentoring program is absolutely brilliant! Looking forward to implementing the knowledge acquired! Thank you.
Let's Start The Conversation
Learn skills that you can apply pratically to your business or profession
The solutions to some of your biggest business problems may lie in a simple conversation with a professional. Please fill out the form or reach out to us via the contacts provided and let’s engage on the way forward for your business.
Please expect communication within one business hour. Our business hours are from 9:00 am to 5:00 pm on Monday and Friday. We are closed on weekends and holidays.
Book Your Slot
Below are several payment options you can choose from
Pay with MPESA
- Pay Bill Number: 7446081
- Account Number: Enter your name
- You will get a confirmation message from Mpesa
Pay Via Bank Transfer
Our Bank details;
SBM Bank | City Center Branch | Digital For Africa Ltd.
Ac No: 0012224941001
Swift code: SBMKKENA
Branch code: 001
Bank code : 60
Pay via Cheque
Write Cheque to : Digital For Africa LTD