About Us

Web Design, UX Design and Data Analytics For Better ROI

The Digital 4 Africa Story

The Digital 4 Africa Story
We exist to help companies grow their business online. We do this by designing world-class websites and training.

The company was founded in 2014 by Francis Waithaka to serve small and medium enterprises in Kenya.

The team is passionate about building technology for the web and mobile. We have a team of experienced UX designers, web designers, software engineers, data scientists, and content writers.

Our Values

We believe:


We are a different kind of agency that is obsessed with customer satisfaction


We believe that data is the lifeblood of any business for information gathering


We love making things simple and easy to use. We believe all products should be easy to use.


We believe creating relevant content and designing with empathy and data brings success.

The Benefits of Data Analytics in Marketing

Every day, you interact with customers on various channels; website, SMS, accounting software, CRM, Email, social media or office productivity tools. These tools collect lots of data which when analysed can unlock opportunities by making the life of the customer better and grow your sales.

What are the benefits of making business decisions based on insights instead of a gut feeling?

1) Innovation: Data analytics helps create products and services that address unmet customer needs.

2) It improves the customer experience by removing friction in all customer touchpoints.

3) Increased sales by helping you target the right customers who are likely to buy. Your marketing budget is used efficiently

4) Loyalty: Better customer experience drives customer retention

5) Forecasting and Planning. By analysing transactional and behavioural data, you can get sales forecasts and plan better

6) An efficient sales process improves the employee experience such that they are able to be more productive.

At Digital4Africa we’ve been offering companies data analytics strategies and the results have been impressive


To be Africa’s leading data-driven digital agency that delivers results


On a mission to help companies use data-driven marketing to personalize customer experiences

Why we are different

Speed– We believe customers want faster execution

Talent – Our team has a wealth of experience serving non-profits, banks, technology companies and retail brands.

Process – We believe the process is the innovation. We use technology tools to solve problems and bring efficiency.

Focus Areas – UX Design, Web Design, Training, Data Analytics, CRMs.


The services we provide

Digital Marketing Training

Website Design and Development

Mobile App Development

Search Engine Optimization

Conversion Rate Optimization

Data Analytics

Content Marketing