Who are we?
We are a team of skilled UX designers, software engineers, data scientists and content writers with years of experience in digital marketing
The Benefits of Data Analytics in Marketing
Every day, you interact with customers on various channels; website, SMS, accounting software, CRM, Email, social media or office productivity tools. These tools collect lots of data which when analysed can unlock opportunities by making the life of the customer better and grow your sales.
What are the benefits of making business decisions based on insights instead of a gut feeling?
1) Innovation: Data analytics helps create products and services that address unmet customer needs.
2) It improves the customer experience by removing friction in all customer touchpoints.
3) Increased sales by helping you target the right customers who are likely to buy. Your marketing budget is used efficiently
4) Loyalty: Better customer experience drives customer retention
5) Forecasting and Planning. By analysing transactional and behavioural data, you can get sales forecasts and plan better
6) An efficient sales process improves the employee experience such that they are able to be more productive.
At Digital4Africa we’ve been offering companies data analytics strategies and the results have been impressive
To be Africa’s leading data-driven digital agency that delivers results
On a mission to help companies use data-driven marketing to personalize customer experiences
Why we standout
Digital For Africa is a digital marketing agency in Kenya focused on building websites and mobile applications that work. We train and mentor marketers, web developers, sales agents and brand managers on how to increase conversions and drive more sales
The services we provide
Digital Marketing Training
Training on Digital PR
Mobile App Development
Media Buying & Planning
Search Engine Optimization
Conversion Rate Optimization