The Digital 4 Africa Story
We are passionate about technology for businesses
Digital 4 Africa was founded to primarily help companies grow their businesses online through great web design, content marketing and data analytics. The company was founded by Francis Waithaka and Brian Wamiori who are passionate about building technology for web and mobile. Digital 4 Africa comprises a team of experienced UX designers, web designers, software engineers, data scientists and content writers.
The Benefits of Data Analytics in Marketing
Every day, you interact with customers on various channels; website, SMS, accounting software, CRM, Email, social media or office productivity tools. These tools collect lots of data which when analysed can unlock opportunities by making the life of the customer better and grow your sales.
What are the benefits of making business decisions based on insights instead of a gut feeling?
1) Innovation: Data analytics helps create products and services that address unmet customer needs.
2) It improves the customer experience by removing friction in all customer touchpoints.
3) Increased sales by helping you target the right customers who are likely to buy. Your marketing budget is used efficiently
4) Loyalty: Better customer experience drives customer retention
5) Forecasting and Planning. By analysing transactional and behavioural data, you can get sales forecasts and plan better
6) An efficient sales process improves the employee experience such that they are able to be more productive.
At Digital4Africa we’ve been offering companies data analytics strategies and the results have been impressive
To be Africa’s leading data-driven digital agency that delivers results
On a mission to help companies use data-driven marketing to personalize customer experiences
Why we are different
Speed– We believe customers want faster execution
Talent – Our team has a wealth of experience serving non-profits, banks, technology companies and retail brands.
Process – We believe the process is the innovation. We use technology tools to solve problems and bring efficiency.
Focus Areas – UX Design, Web Design, Training, Data Analytics, CRMs.
The services we provide
Mobile App Development
Search Engine Optimization
Conversion Rate Optimization