2-Day Digital Marketing Course with Free 30-Day Support In Nairobi, Kenya

Practical, step-by-step learning experience. Suitable for the busy working professional and entrepreneurs

In business, strategy and approach are paramount for success and positive results. Our digital marketing course aims to expand your thinking in digital marketing and expose you to new strategies that have been tried and tested by digital marketing experts worldwide. Our expertise in entrepreneurship and understanding of the local context places us at an advantage to help you sharpen your digital marketing skills.

SEO Training

Learn the ins and outs of search engine optimization.

Media Buying

Learn the best strategies for buying digital ads.

UX Training

Make your customer experience even better.

CRO Training

Increase your conversation rate with this course.

Social Media

Learn how to create engagement with social media.

Tools Training

Explore some of the best tools for digital marketing.

Who Is This Digital Marketing Course For?

Nairobi's best digital marketing course delivered in just two days

This digital marketing course is suitable for those who have a firm belief that ‘time is money’ and want to save as much of it as possible. The busy professional and the entrepreneur who wants to gain digital marketing skills in the shortest time possible will greatly benefit from this masterclass. Our mentorship helps you ask questions as you practice the skills you learnt.

Why is our digital marketing course the best?

A results-driven digital marketing course that factors in various strategies and platforms

The Digital 4 Africa digital marketing course is practical and the instructors will use a step-by-step approach to show you how to navigate the online space. After completing the 2-day training, you will get a certificate of participation from Digital For Africa LTD and a whole month of mentorship to help you implement and grasp better the concepts taught in our class.

The digital marketing course also exposes you to other like-minded businesses and individuals whom you can learn from.

In our digital marketing course, we use numerous case studies and examples to help our participants grasp the fundamentals of digital marketing.

Join our 2-Day Digital Marketing Course with Free Mentorship in Nairobi, Kenya. Our comprehensive masterclass covers a wide range of digital marketing topics, including social media marketing, content marketing, SEO, PPC advertising, email marketing, and analytics. In our digital marketing course, we also offer tailored training programs for specific platforms like Facebook and Instagram, focusing on their unique features and best practices for achieving your marketing goals. Don't miss this opportunity to enhance your digital marketing skills.

Why You Need This Digital Marketing Course

Enhance your customer experience and increase your sales with our digital marketing course

They say knowledge is power. Our digital marketing course gives you the power to succeed in the online space. Digital marketing skills such as technical SEOAdvanced Google Analytics, Social Media MarketingGrowth-Hacking and Media Buying are currently high on demand in the job market. Those who acquire these digital marketing skills can work as consultants, or get well-paying jobs in companies or advertising agencies. Likewise, business owners or executives who acquire these skills are able to steer their organizations in the right direction and know what to demand for from their digital marketing teams.

Digital Marketing Course Details

Date: 15th & 16th August 2024 (2-day training + 30 days of Free Mentorship)
Time: 9 am – 4:00 pm
Location: 4th floor, Delta Corner Annex, Ring Rd Westlands Ln, Nairobi
Fees: Kshs 15,000

After you finish our digital marketing course, you'll gain the skills you need in the complex and ever-changing world of sales and marketing.

We created a digital marketing course that’s as flexible as your schedule but rigorous enough to prove you have the knowledge needed to advance your digital marketing skills and implement the skills in your business.

Our digital marketing course certification covers in-demand topics like User Experience Design, Content Marketing, Conversational Marketing, Online Advertising, Conversion Rate Optimization & SEO, Email Marketing and more.

Our Digital Marketing Course Topics

Our Digital Marketing Course agenda follows a proven formula. One that has been highly rated by attendees all over the world.

Social Media Marketing & Strategy

In this session you’ll get a quick overview on how you can carry out your own digital marketing campaign following the Audit, Strategy, Execution and Impact Assessment steps. Additionally, you’ll cover Social Media Marketing i.e. Why social media is important to your business, how to create engagement and tools (free and paid) you can make use for social media management. Any questions about your social media marketing shall also be answered in our digital marketing course.

Conversion Rate Optimization ( CRO )

What is Conversion Rate Conversion? Does it apply to your business and do you actually consider this? Do you have an app or website and seek to convert more leads or create more engagement? Studies have shown that the most effective way to create a lasting impact is through constantly optimizing your digital assets to improve your user experience. We’ll you’ll cover the importance of conversion rate optimization and how you can improve online conversions. Any questions about your website and how to make it better shall also be answered in our digital marketing course.

TikTok Campaigns and Advertising

TikTok has become one of the leading social interactive platforms in Kenya. As such, we will show you the ins and outs of creating thumb-stopping video campaigns that resonate with your trend-savvy audience. You will discover proven strategies for increasing your brand awareness, increased post impressions and conversions through TikTok campaigns.

Generative AI Tools

Our digital marketing course will teach you how to utilize AI writing assistants like Gemini, Claude, Copilot and ChatGPT to generate unique, high-quality copy for ads, social media posts, and website content. This is an opportunity for you to effortlessly create compelling content, save time and resources, and stay at the forefront of innovation with the heavy-lifting power of AI.

Digital Marketing Tools

A smart business is a business that leverages on tools. You get to understand your customers better, your business remains organized and all systems and processes run smoothly. However, most businesses are clueless of the number of tools out there they could use (both free and paid). In this course, you’ll learn a number of tools you can start using immediately. Since most businesses sell homogeneous goods, the best way to differentiate yourself is by offering an outstanding experience.

Search Engine Optimization (SEO)

Why is Search Engine Optimization (SEO) important in marketing? Here, you’ll learn he key to better SEO, what factors determine which site is ranked first on search engines, how to conduct SEO Audit and the best research tools ( free and paid) to use, how you can optimize your wesite for what your customers are looking for, relationship between user experience and Search Engine Optimization (SEO) and the difference between Onsite and Offsite SEO. A 2-hour thorough session.

Content Marketing

With content marketing, you’ll cover the why of content marketing, what content marketing is, the basics of content audit, the buyer’s journey, the content calendar, and the available tools ( free and paid ) for content marketing. This is an essential session because afterward, you’ll be able to create and share your brand story to stimulate interest in your products and services.

Media Buying

Francis will cover the importance of effective media buying. A very interactive and practical session. The main topics to be covered here are, Channel Selection that is Omni Channel Approach and when to pull the plug, Strategy Optimization i.e. optimization triggers and optimization cycles and practical and effective budget allocation i.e. C AC /channel and Organic / Paid channels.

Email Marketing

Email marketing, when done right, is among the most productive ways of engaging with your audience. Learn the tools that simplify and automate the email marketing process. Any business or organization can take advantage of this opportunity. It’s no surprise that more than half of marketers say email is their most effective channel in generating revenue.

Making Sense Of Data (Google Analytics Included)

Competitive advantage in 2022 is based on how much customer data you have and how you use it. We sometimes spend more time guessing what our audiences want than studying the data. When we pay attention to the data, we can learn new things about our users that we would have never known otherwise. In this session, you’ll learn about Google Analytics. We’ll study how we can start collecting data about our users and leverage that data to serve our users even better.

User Experience

Design lies everywhere and in everything we do. From the roads we use to the clothes we wear. The field of digital marketing relies heavily also on design. The question we ask ourselves is, how can we use design to improve the experience of the user. In this lesson, we get to appreciate how user experience can give our businesses a differentiation above our competitors. Creating a well-designed app or website which offers a wonderful user experience should be the primary goal before concentrating efforts on marketing.

Trainers

Francis Waithaka

CEO and Founder of Digital For Africa LTD.

Francis Waithaka is a former Digital Marketing faculty member at ADMI and trains entrepreneurs at Centonomy. He’s worked as a consultant at Kenya’s largest bank – KCB where he trained staff on digital customer experience and social media marketing. He’s passionate about experience design, content marketing, and data analytics. When not at work, Francis does aerobatics, traveling, and cheering his favorite football team – Chelsea FC.

brian-wamiori-digital-4-africa | Best web design company in nairobi

Brian Wamiori

Software Engineer, UX, Web Design, Business Intelligence & Strategy

Making beautiful products that resonate with users is Brian’s passion. He’s passionate about user experience design and believes that web and mobile applications should be functional, easy to use and meet customer needs. Brian is all rounded in digital media and software development. He started his career practising Graphic design. Then he built upon his skills by becoming a computer scientist. He is the perfect sum of art and technology.

Caleb-Mwenga | Best web designer in nairobi

Caleb Mwenga

Content Strategist and Web Developer

Caleb Mwenga is a digital marketer, researcher, content creator, and SEO specialist with over five years of experience in the industry. He has worked with various clients across different sectors, including education, health, finance, and e-commerce. He is passionate about creating engaging and informative content that drives traffic and conversions for online businesses.

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Manasseh Adina

Web Developer, Graphic Designer & SEO Strategist

Manasseh Adina is a passionate web designer and developer based in Nairobi, with a digital marketing twist. He wears the hat of building websites with beauty and brains by crafting user-friendly interfaces that resonate with our clients’ brand and audience. As an SEO analyst, Manasseh has delved into website performance, competitor landscapes, and keyword research to uncover growth opportunities.

Who has gone through our digital marketing course?

This digital marketing course is practical and the course instructors will use a step by step approach to show you how to navigate the online space.

Hopsitality

Parastatals

Financial Institutions

Non-profits

Retail

We've taken through our digital marketing course over 1000 companies from a wide variety of industries. Every business regardless of size needs to market its products or services. At this time and age, digital has proven to be the defactor way of marketing with the best RIO. Our digital marketing masterclass is created to benefit all types of companies regardless of size.

What Others Say

This digital marketing course is practical and the instructors will use a step-by-step approach to show you how to navigate the online space.

“I enjoyed the sessions. Will need follow up just to grasp some of the concepots that were a bit complex (no marketing background). The free sites will be quite helpful in running and monitoring our various platforms and aid in conducting our online campaigns (analytics). Looking forward to enjoying more with your organization.”
Kenya Climate Innovation Center (KCIC)

“I enjoyed the sessions. Will need follow up just to grasp some of the concepots that were a bit complex (no marketing background). The free sites will be quite helpful in running and monitoring our various platforms and aid in conducting our online campaigns (analytics). Looking forward to enjoying more with your organization.”
Kenya Climate Innovation Center (KCIC)

Register For the D4A Digital Marketing Course

Learn digital marketing skills that you can apply practically to your business or profession

he solutions to some of your biggest business problems may lie in a simple conversation with a professional or taking a digital marketing course. Fill out the form or reach out to us via the contacts provided and let’s engage on the way forward for your business.

We don’t claim to know everything nor do we know everything. We are masters of eliciting information from you to find the solutions you need for we believe you know your business way better than we could ever do. This combined with our experience in handling multiple businesses across East Africa puts us at an advantage in helping your business.

Please expect communication within one business hour. Our business hours are between Monday and Friday from 9:00 am to 5:00 pm. We are closed on weekends and holidays.

Book Your Slot

Below are several payment options you can choose to attend our digital marketing course

Pay with MPESA

  1. Pay Bill Number:  7446081
  2. Account Number: Enter your name
  3. You will get a confirmation message from Mpesa

Pay Via Bank Transfer

Our Bank details;

SBM Bank | City Center Branch | Digital For Africa Ltd.
Ac No: 0012224941001

Swift code: SBMKKENA
Branch code: 001
Bank code :  60

Pay via Cheque

Write Cheque to : Digital For Africa LTD

Related Courses

Learn more about our corporate digital marketing masterclass or our online digital marketing masterclass

Corporate Digital Marketing Training

This course is tailor-made to your company's needs. We dive deep into how your organization can take advantage of the digital space to enhance customer experience and grow your business.

Online Digital Marketing Training

This is a short, punchy but practical, step-by-step learning experience in digital marketing, suitable for the busy working professional and entrepreneurs that offered virtually.

FAQs About Digital Marketing Course

Frequently Asked Questions About Digital Marketing

Yes. We offer comprehensive digital marketing consultations to understand your business goals, target audience, and competitive landscape. Then, we’ll craft a bespoke strategy using a mix of effective tactics like SEO, social media marketing, paid advertising, email marketing, and content marketing.

Yes we can. We’ll audit your existing efforts and identify areas for improvement. Whether it’s optimizing your website content for search engines, refining your social media engagement strategies, or fine-tuning your ad targeting, we’ll get your campaigns on track to deliver measurable results.

Yes we can. We’ll audit your existing efforts and identify areas for improvement. Whether it’s optimizing your website content for search engines, refining your social media engagement strategies, or fine-tuning your ad targeting, we’ll get your campaigns on track to deliver measurable results.

Yes. We provide customized training workshops covering topics like SEO, social media marketing, content creation, and email marketing. This empowers your team to confidently manage your online presence and contribute to your digital marketing success

Our masterclass covers a comprehensive range of digital marketing topics, including social media marketing, content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and analytics.

Yes, we offer tailored training programs for specific platforms, focusing on their unique features and best practices for achieving marketing goals.

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Thank you for visiting the Digital 4 Africa website.

Don't hesitate to reach out if you need any help.

~ Caleb 😎