2-Day Digital Marketing Training Course In Nairobi, Kenya

Practical, step-by-step learning experience. Suitable for the busy working professional and entrepreneurs

Who Is This Training For?

This course is suitable for those who have a firm belief that ‘time is money’ and want to save as much of it as possible. The busy professional and the entrepreneur who wants to gain digital marketing skills in the shortest time possible will greatly benefit from this masterclass.

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participants of a digital marketing training in Nairobi at Digital4Africa

Hands On Experience

This masterclass is practical and the course instructors will use a step by step approach to show you how to navigate the online space.
After completing the 2-day training, you will get a certificate of participation from Digital For Africa LTD.

Why You Need This Training

Getting a higher return on investment is the greatest concern for every digital marketer. Knowing where to allocate your marketing budget is the key to any enterprise.

 

Digital marketing skills such as technical SEO, Advanced Google Analytics, Social Media Marketing, Growth-Hacking and Media Buying are currently high on demand in the job market. Those who acquire these digital marketing skills can work as consultants, or get well-paying jobs in companies or advertising agencies.

User Experience Design

How to conduct user experience research and build buyer personas

Content Marketing

Learn how to create content that positions your brand as a thought leader

Conversational Marketing

The process of creating content that drives engagement and virality

Online Advertising

How to use customer behaviour and transaction data to create relevant Ads

CRO & SEO

How to use data analytics to improve the user experience and increase conversions

Email Marketing

How to create effective Emails and to track performance

Course Details

Dates

5th & 6th December 2019  ( 2 days training + 1 month Mentorship)

Time

9:00am- 4.00pm

Fees

Kshs 15,000

Venue

The Mirage Towers (Mezzanine 2, Nairobi Garage), Chiromo Rd, Westlands, Nairobi

Free Snacks and Lunch

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You will leave this masterclass with the skills you need in the complex and ever-changing world of online marketing.

We created a program that’s as flexible as your schedule but rigorous enough to prove you have the knowledge needed to advance your digital marketing skills and implement the skills in your business.

Our certification covers in-demand topics like User Experience Design, Content Marketing, Conversational Marketing, Online Advertising, Conversion Rate Optimization & SEO, Email Marketing and more.

What you will learn

The Digital Marketing Masterclass agenda follows a proven formula. One that has been highly rated by attendees all over the world.

Social Media Marketing & Strategy

In this session you'll get a quick overview on how you can carry out your own digital marketing campaign following the Audit, Strategy, Execution and Impact Assessment steps. Additionally, you'll cover Social Media Marketing i.e. Why social media is important to your business, hoe to create engagement and tools ( free and paid ) you can make use for social media management.

Conversion Rate Optimization ( CRO )

What is Conversion Rate Conversion? Does it apply to your business and do you actually consider this? Do you have an app or website and seek to convert more leads or create more engagement? Studies have shown that the most effective way to create a lasting impact is through constantly optimizing your digital assets to improve your user experience. We'll you'll cover the importance of conversion rate optimization and how you can improve online conversions.

Digital Marketing Tools

A smart business is a business that leverages on tools. You get to understand your customers better, your business remains organized and all systems and processes run smoothly. However, most businesses are clueless of the number of tools out there they could use (both free and paid). In this course, you'll learn a number of tools you can start using immediately. Since most businesses sell homogeneous goods, the best way to differentiate yourself is by offering an outstanding experience.

Search Engine Optimization (SEO)

Why is Search Engine Optimization (SEO) important in marketing? Here, you'll learn he key to better SEO, what factors determine which site is ranked first on search engines, how to conduct SEO Audit and the best research tools ( free and paid) to use, how you can optimize your wesite for what your customers are looking for, relationship between user experience and Search Engine Optimization (SEO) and the difference between Onsite and Offsite SEO. A 2-hour thorough session.

Content marketing

With content marketing, you'll cover the why of content marketing, what is content marketing, basic of content audit, buyer’s journey, content calendar and the available tools ( free and paid ) for content marketing. This is an important session, because afterwards, you'll be able to create and share your brand story to stimulate interest in your products and services.

Media buying

Francis will cover the importance of effective media buying. A very interactive and practical session. The main topics to be covered here are, Channel Selection that is Omni Channel Approach and when to pull the plug, Strategy Optimization i.e. optimization triggers and optimization cycles and practical and effective budget allocation i.e. C AC /channel and Organic / Paid channels

Email Marketing

Email marketing, when done right, is among the most productive ways of engaging with your audience. Learn the tools that simplify and automate the email marketing process. Any business or organization can take advantage of this opportunity. It's no surprise that more than half of marketers say email is their most effective channel in generating revenue.

Making Sense of Data (Google Analytics Included)

Comeptitve advantage in 2019 is based on how much customer data you have and how you are using it. We sometimes spend more time guessing what our audiences want rather than studying the data. When we pay attention to the data we are able to learn new things about our users that otherwise, we would have never known. In this session, you'll learn about Google Analytics. We'll study how we can start to collect some data about our users and how we can leverage off that data to serve our users even better.

User Experience

Design lies everywhere and in everything we do. From the roads we use to the clothes we wear. The field of digital marketing relies heavily also on design. The question we ask ourselves is, how can we use design to improve the experience of the user. In this lesson, we get to appreciate how user experience can give our businesses a differentiation above our competitors. Creating a well-designed app or website which offers a wonderful user experience should be the primary goal before concentrating efforts on marketing.

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Trainers

Barbara Jebet: Content Marketing

Barbara Jebet is a story architect who began her foray into the business of language and storytelling by studying Communication Arts in Xavier University, Ohio. Four years later, the love of the Chinese language drew her to pursue her Masters in International Communications in Taiwan, where she also interned at a Radio Taiwan International (RTI). Back in Kenya, her career began b writing stories for brands such as KCB, later narrowing down to smaller corporates and SMEs, like Zene Naturals, Sweetunda, Dawit Insurance and Digital For Africa.

Francis Waithaka is the CEO and Founder of Digital For Africa LTD.

Francis Waithaka a Digital Marketing faculty member at ADMI and trains entrepreneurs at Centonomy.
He’s worked as a consultant at Kenya’s largest bank – KCB where he trained staff on digital customer experience and social media marketing. He’s passionate about experience design, content marketing, and data analytics.
When not at work, Francis does aerobatics, traveling, and cheering his favourite football team – Chelsea FC.

Brian Wamiori , Lead Software Developer ,Digital Marketing in Kenya. Team of Digital For Africa

Brian Wamiori: Software Engineer, User Experience, DevOps

Making beautiful products that resonate with users is Brian’s passion. He’s passionate about user experience design and believes that web and mobile applications should be functional, easy to use and meet customer needs. Brian is all rounded in digital media and software development. He started his career practising Graphic design. Then he built upon his skills by becoming a computer scientist. He is the perfect sum of art and technology.

Sam K Mwangi: Founder – Socialmeds Digital Limited

Sam is the founder of Socialmeds Digital Ltd and has experience spanning 4 years in the Digital Marketing Space specializing in Social Media Strategy, Social Media Content, Digital Strategy for online marketing and setting of simple but key campaign objectives that can be used to track and measure performance. He has executed marketing campaigns of notable brands in Kenya such as Taxify, #ThanksMum by KimFay East Africa and New Life Home Trust

What Others Say

This masterclass is practical and the course instructors will use a step by step approach to show you how to navigate the online space.

“I enjoyed the sessions. Will need follow up just to grasp some of the concepots that were a bit complex (no marketing background). The free sites will be quite helpful in running and monitoring our various platforms and aid in conducting our online campaigns (analytics). Looking forward to enjoying more with your organization.”
Kenya Climate Innovation Center (KCIC)

1000+ Professionals Trained

Book your slot : Digital Marketing Masterclass

To register contact Joy at hello@digital4africa.com  or directly call +254 743 830 663

Prices for per person (includes meals and certificate) for the two days is Ksh. 15,000

Note: Your slot is guaranteed when payment is received. All prices are inclusive of 16% Kenyan VAT.

Below are the payment options

Pay with MPESA

Go to your Mpesa menu

  1. Select “Lipa Na MPesa” from your Safaricom MPesa Menu.
  2. Then select “Pay Bill”.
  3. Now choose “Enter Business Number”.
  4. Use Business Number “552800” (SBM Bank Kenya).
  5. Now select “Enter Account Number”.
  6. Enter our Account Number “0012224941001“.
  7. Enter Amount.
  8. Press “OK” Only when you are sure of all the details you entered.
  9. You will then Receive a “Confirmation Message” from MPesa.

Pay Via Bank Transfer

Our Bank details;

SBM Bank | City Center Branch | Digital For Africa Ltd.
Acc No: 0012224941001

Swift code: SBMKKENA
Branch code: 001
Bank code :  60

Pay With a Cheque

Write Cheque to : Digital For Africa LTD

 

 

You can also fill in the form below and we shall reach out to you

MORE THAN

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COMPANIES TRAINED

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