Marketing tools are important because they help us achieve more and save time. Analytics tools help in tracking campaign effectiveness. According to Statista, there are more than 9,500 marketing technologies (martech) software in the world as of 2021.
The Best Digital Marketing Tools
A curated list of the best digital marketing tools in 2025
Explore and learn about the best tools from the different categories showcased below:
Top Website Analytics Tools
Curated By Digital 4 Africa
| TOOL | PURPOSE | TYPE | LINK |
|---|---|---|---|
| Google Analytics | Analyse site traffic and user behaviour | Free | Link |
| Google Search Console | Do URL Inspection & Get Crawl Stats Reports | Free | Link |
| Similarweb Extension | Analyze Web traffic and performance | Free | Link |
| Semrush | Traffic analytics & backlink checker | Freemium | Link |
| Hotjar | Analyze user behavior on a landing page | Fremium | Link |
| GTmetrix | Test the performance of your website in terms of speeds | Free | Link |
| Sparktoro | Understand where your audience spends time, and who influences them | Fremium | Link |
| Web Dev | Measure page quality | Free | Link |
| PageSpeed Insights | Test Page Speed | Free | Link |
| Facebook Pixel Helper | Check if your facebook Pixel is properly installed | Chrome Extension | Link |
| Wappalyzer | Check your website technology stack | Chrome Extension | Link |
| Builtwith | Check the technologies on your website including analytics, advertising, hosting, CMS | Free | Link |
| Matomo | Protects your customers' privacy and analyzes their behavior as well. | Free | Link |
| Web FX | Test the readibility of your website copy | Free | Link |
| Google Page Analytics | Tracks and reports website traffic and also the mobile app traffic & events, | Chrome Extension | Link |
| GoodUI | Receive the latest discovered UI patterns and leaked experiments from companies such as Amazon, Netflix, Airbnb, Etsy, Google, and Booking.com, etc. | Free | Link |
SOURCES: DIGITAL 4 AFRICA
Top Customer Relationship Management Systems (CRMs)
Curated By Digital 4 Africa
| TOOL | PURPOSE | TYPE | LINK |
|---|---|---|---|
| Hubspot | Marketing Automation. Track sales & marketing activities | Fremium | Link |
| Odoo | eCommerce, accounting, inventory, point of sale, project management software | Fremium | Link |
| Zoho CRM | Manage your sales, marketing and support in one CRM platform | Fremium | Link |
| Microsoft Dynamics | Track sales leads, marketing, and pipeline, and deliver actionable data | Fremium | Link |
| Copper | Has a range of features such as lead tracking, reporting capabilities, and task management tools to streamline communication and collaboration | Paid | Link |
| Freshmarketer | Provides a personalized marketing automation solution for businesses of all sizes. | Free | Link |
| Pardot | Offers email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. | Trial | Link |
| ActiveCampaign | Offers email marketing, marketing automation, sales automation, and CRM functionality | Paid | Link |
SOURCES: DIGITAL 4 AFRICA
Top Email Marketing Tools
Curated By Digital 4 Africa
| TOOL | PURPOSE | TYPE | LINK |
|---|---|---|---|
| Mailchimp | Automation & email marketing platform | Fremium | Link |
| Convertkit | Email Marketing Platform for online creators (Like Bloggers and YouTubers) | Fremium | Link |
| Kajabi | Marketing Platform to help you create and sell engaging content in the form of online courses or coaching programs. | Paid | Link |
| Email Hunter | Find email addresses from websites | Fremium | Link |
| Constant Contact | Create effective email marketing and other online marketing campaigns to meet your business goals | Paid | Link |
| Drip | Grow and engage your audience by making it personal with conversations that keep it going strong | Trial | Link |
| Brevo | All-in-one platform to manage your customer relationships via Email, SMS, Chat and more | Fremium | Link |
| Flodesk | Email marketing tool that brings your brand to life with digital sales | Fremium | Link |
SOURCES: DIGITAL 4 AFRICA
Top Grammar & Spelling Tools
Curated By Digital 4 Africa
SOURCES: DIGITAL 4 AFRICA
Top Keyword & Content Research Tools
Curated By Digital 4 Africa
| TOOL | PURPOSE | TYPE | LINK |
|---|---|---|---|
| Google Ads Keyword Planner | Find keyword volumes, also get forecasts | Free | Link |
| Google Trends | best tool for analyzing online trends | Free | Link |
| Keywords everywhere | Find keywords | Paid | Link |
| AlsoAsked | Find keywords | Paid | Link |
| Answer The Public | Find useful phrases and questions people are asking around your keyword. | Fremium | Link |
| Google Autosuggest | Find search term predictions | Free | Link |
| Seed Keywords | Create search scenarios and find out how your customers find your business. | Free | Link |
| Tubuddy | Provides a Keyword score report on your YouTube SERP | Chrome Extension | Link |
| Keyword Explorer | Gives you 1000 keyword suggestions, difficulty scores, click-through rates and SERP analytics | Paid | Link |
| Keyword Sheeter | Free | Link | |
| CanIRank | Gives you actionable insights on how to improve your SERPs ranking | Freemium | Link |
| Mangools | Mangools is a simple but powerful SEO suite made for an effective SEO workflow. Loved by beginners, trusted by professionals. Boost your SEO for free! | FREE | Link |
SOURCES: DIGITAL 4 AFRICA
Top On-Page SEO Tools
Curated By Digital 4 Africa
| TOOL | PURPOSE | TYPE | LINK |
|---|---|---|---|
| Screaming Frog SEO Spider | Technical SEO Audits | Free | Link |
| Greenflare | Audit and identify any server issues | Open Source | Link |
| httpstatus.io | Easily check https status codes, response headers, and redirect chains | Free | Link |
| SEO Server Header Checker Tool: | Server Headers is your one stop tool to quickly extract useful SEO data from a URL | Free | Link |
| SEOlyzer: | Crawler & log analysis for all SEO | Fremium | Link |
| Yoast SEO | Optimize your site's content and keywords | Fremium | Link |
| Rank Math | Optimize your site's content and keywords | Free | Link |
| Bing Webmaster Tools | Backlinks Report | Free | Link |
| Ahrefs Backlink Checker | Check Broken links on your site | Paid | Link |
| SEO META in 1 CLICK | Display all meta tags/data and main seo information clearly | Chrome Extension | Link |
| Goodui | Find Ideas for improving your UI | Free | Link |
| SEO Pro Extension | Get a comprehensive SEO analysis in seconds | Chrome Extension | Link |
| SEODataViz | Examines related search terms from Google and Bing, or Amazon, breaks them down into N-grams, and displays them in a visual format to help inform your keyword research. | Free | Link |
SOURCES: DIGITAL 4 AFRICA
Top Structured Data Tools
Curated By Digital 4 Africa
| TOOL | PURPOSE | TYPE | LINK |
|---|---|---|---|
| Google's Structured Data Testing Tool | See which Google rich results can be generated by the structured data on your page | Free | Link |
| Google's Rich Results Test | Se the rich results on your website | Free | Link |
| Schema Markup Validator | Validate your structured data on your site that is used for general purposes, outside of the Google rich results testing tool. | Free | Link |
| The Schema Markup Generator | Create JSON-LD markups, including all of the required item properties and more. | Free | Link |
SOURCES: DIGITAL 4 AFRICA
Top International SEO Tools
Curated By Digital 4 Africa
| TOOL | PURPOSE | TYPE | LINK |
|---|---|---|---|
| Google Search Console International Targeting Report | Monitor your hreflang errors, or to choose a country that should be prioritized for your search results | No longer supported | |
| The Hreflang Tags Generator Tool | Generate the hreflang tags patterns to use in the different language and country versions of your pages, using the correct values and syntax. | Free | Link |
| Free Hreflang Generator | Generate hreflang tags for every country and language variation of a page in your website | Free | Link |
| Hreflang Tags Testing Tool | Check if hreflang tags for a page (HTML and HTTP headers), or in XML Sitemaps, are correct. | Chrome Extension | Link |
| Google My Business | Create a profile of your business for free to help you get customers | Free | Link |
SOURCES: DIGITAL 4 AFRICA
Top Free Stock Image Resources
Curated By Digital 4 Africa
| TOOL | PURPOSE | TYPE | LINK |
|---|---|---|---|
| Pexels | FInd Free stock photos & videos you can use everywhere | Fremium | Link |
| Unsplash | Find free licence images to be used freely for both commercial and personal projects. | Fremium | Link |
| nappy.co | Find free licence images of black people | Fremium | Link |
| blackillustrations.com | Find illustrations of black people | Free | Link |
| iwaria.com | Find stock images of Africans and Africa | Free | Link |
| Images of Empowerment | Free library of images celebrating women’s lives and their work in 13 countries around the world | Free | Link |
| freepik.com | Free Images with AI image generator. Turn your words into oh-so-incredible images. | Free | Link |
SOURCES: DIGITAL 4 AFRICA
Top Online Graphic Design Tools
Curated By Digital 4 Africa
| TOOL | PURPOSE | TYPE | LINK |
|---|---|---|---|
| Canva | A free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more. | Fremium | Link |
| Adobe Express | An all-in-one design, photo, and video tool to make content creation easy. | Fremium | Link |
| Photopea | Image editor. Free online editor supporting PSD, XCF, Sketch, XD and CDR formats. | Free | Link |
| Colours.co | Displays a set of 5 matching colors on a palette for designers | Free | Link |
| Resize Pixel | Optimise your image size and dimensions for the web | Free | Link |
SOURCES: DIGITAL 4 AFRICA
Top Online Meeting, E-learning And Video Streaming Tools
Curated By Digital 4 Africa
| TOOL | PURPOSE | TYPE | LINK |
|---|---|---|---|
| Stremyard | Stream from your browser to all social media platformsInterview guests, share your screen, | Fremium | Link |
| Restream | Simultaneously stream on Facebook, YouTube, Twitch, Mixer, and 30+ streaming sites at once | Fremium | Link |
| Loom | Stream and record video from your computer | Fremium | Link |
| Zoom | Find illustrations of black Virtually interact with others. Audio, Video, Chats | Fremium | Link |
| Google Meet | Virtually interact with others. Audio, Video, Chats | Fremium | Link |
| Microsoft Teams | Virtually interact with others. Audio, Video, Chats | Free | Link |
| Slack | Virtually interact with others. Audio, Video, Chats, Upload documents | Fremium | Link |
SOURCES: DIGITAL 4 AFRICA
Top Artificial Intelligence tools
Curated By Digital 4 Africa
| TOOL | PURPOSE | TYPE | LINK |
|---|---|---|---|
| Microsoft Copilot | Good for getting up to date information because it is connected with the Internet | Free - requires you to join a waitlist | Link |
| Chatgpt | Ask ChatGPT anything in terms of text prompts, and it will provide you with answers. (Ai Chatbot) | Free | Link |
| Copy.ai: | Ai Copywriting Tool For High-quality Content | Free | Link |
| Dall-E 2 | Image generator that uses artificial intelligence. | free-to-use | Link |
| Midjourney | Text prompt-based AI image-generation tool | Free first 25 images | Link |
| Notion.ai | Ai Copywriting Tool | Fee in alpha and requires you to join a waitlist | Link |
| Chatgpt Plus | Ask ChatGPT anything in terms of text prompts, and it will provide you with answers. (Ai Chatbot) | Paid | Link |
| Gemini | A constantly learning Google AI model, designed to inform, create, and evolve alongside humans. | Fremium | Link |
| Claude.AI | A next-generation AI assistant, built by Anthropic to be safe, accurate, and a helpful work companion. | Fremium | Link |
SOURCES: DIGITAL 4 AFRICA
Top Browser Extension Tools
Curated By Digital 4 Africa
| TOOL | PURPOSE | TYPE | LINK |
|---|---|---|---|
| GMB Everywhere | Optimize your local SEO analytics | Free | https://www.gmbeverywhere.com/ |
SOURCES: DIGITAL 4 AFRICA
Top Social Media Management Tools
Curated By Digital 4 Africa
SOURCES: DIGITAL 4 AFRICA