The Best Digital Marketing Tools

A curated list of the best digital marketing tools in 2024

Marketing tools are important because they help us achieve more and save time. Analytics tools help in tracking campaign effectiveness. According to Statista, there are more than 9,500 marketing technologies (martech) software in the world as of 2021.

Explore and learn about the best tools from the different categories showcased below:

Top Website Analytics Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
Google AnalyticsAnalyse site traffic and user behaviourFreeLink
Google Search ConsoleDo URL Inspection & Get Crawl Stats ReportsFreeLink
Similarweb ExtensionAnalyze Web traffic and performanceFreeLink
SemrushTraffic analytics & backlink checkerFreemiumLink
HotjarAnalyze user behavior on a landing pageFremiumLink
GTmetrixTest the performance of your website in terms of speedsFreeLink
SparktoroUnderstand where your audience spends time, and who influences themFremiumLink
Web DevMeasure page qualityFreeLink
PageSpeed InsightsTest Page SpeedFreeLink
Facebook Pixel HelperCheck if your facebook Pixel is properly installedChrome ExtensionLink
Wappalyzer Check your website technology stackChrome ExtensionLink
BuiltwithCheck the technologies on your website including analytics, advertising, hosting, CMSFreeLink
MatomoProtects your customers' privacy and analyzes their behavior as well.FreeLink
Web FXTest the readibility of your website copyFreeLink
Google Page AnalyticsTracks and reports website traffic and also the mobile app traffic & events,Chrome ExtensionLink
GoodUIReceive the latest discovered UI patterns and leaked experiments from companies such as Amazon, Netflix, Airbnb, Etsy, Google, and Booking.com, etc.FreeLink

SOURCES: DIGITAL 4 AFRICA

Top Customer Relationship Management Systems (CRMs)

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
HubspotMarketing Automation. Track sales & marketing activitiesFremiumLink
OdooeCommerce, accounting, inventory, point of sale, project management softwareFremiumLink
Zoho CRMManage your sales, marketing and support in one CRM platformFremiumLink
Microsoft DynamicsTrack sales leads, marketing, and pipeline, and deliver actionable dataFremiumLink
CopperHas a range of features such as lead tracking, reporting capabilities, and task management tools to streamline communication and collaborationPaidLink
FreshmarketerProvides a personalized marketing automation solution for businesses of all sizes.FreeLink
PardotOffers email automation, targeted email campaigns and lead management for B2B sales and marketing organizations.TrialLink
ActiveCampaignOffers email marketing, marketing automation, sales automation, and CRM functionalityPaidLink

SOURCES: DIGITAL 4 AFRICA

Top Meta (Facebook) Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
Facebook Creator StudioPublish, Schedule, Analyze. FreeLink
Facebook Ads LibraryAnalyze Competitor Ads on FacebookFreeLink
Facebook Ads ManagerCreating Campaigns on Facebook and InstagramFreeLink

SOURCES: DIGITAL 4 AFRICA

Top Twitter Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
Trends24Find top twitter topics and hashtags todayFreeLink
X ProMonitor multiple timelines on a single screen. Track and organize content, and engage with your communities in real-time.FreeLink

SOURCES: DIGITAL 4 AFRICA

Top Email Marketing Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
MailchimpAutomation & email marketing platformFremiumLink
ConvertkitEmail Marketing Platform for online creators (Like Bloggers and YouTubers)FremiumLink
KajabiMarketing Platform to help you create and sell engaging content in the form of online courses or coaching programs.PaidLink
Email HunterFind email addresses from websitesFremiumLink
Constant ContactCreate effective email marketing and other online marketing campaigns to meet your business goalsPaidLink
DripGrow and engage your audience by making it personal with conversations that keep it going strongTrialLink
BrevoAll-in-one platform to manage your customer relationships via Email, SMS, Chat and moreFremiumLink
FlodeskEmail marketing tool that brings your brand to life with digital salesFremiumLink

SOURCES: DIGITAL 4 AFRICA

Top Grammar & Spelling Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
GrammarlyImprove your writing FremiumLink
HemmingwayThe app highlights lengthy, complex sentences and common errorsFremiumLink

SOURCES: DIGITAL 4 AFRICA

Top Keyword & Content Research Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
Google Ads Keyword PlannerFind keyword volumes, also get forecastsFreeLink
Google Trendsbest tool for analyzing online trendsFreeLink
Keywords everywhereFind keywordsPaidLink
AlsoAskedFind keywordsPaidLink
Answer The PublicFind useful phrases and questions people are asking around your keyword.FremiumLink
Google AutosuggestFind search term predictionsFreeLink
Seed KeywordsCreate search scenarios and find out how your customers find your business.FreeLink
TubuddyProvides a Keyword score report on your YouTube SERPChrome ExtensionLink
Keyword ExplorerGives you 1000 keyword suggestions, difficulty scores, click-through rates and SERP analyticsPaidLink
Keyword SheeterFreeLink
CanIRankGives you actionable insights on how to improve your SERPs rankingFreemiumLink

SOURCES: DIGITAL 4 AFRICA

Top On-Page SEO Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
Screaming Frog SEO SpiderTechnical SEO AuditsFreeLink
GreenflareAudit and identify any server issuesOpen SourceLink
httpstatus.ioEasily check https status codes, response headers, and redirect chainsFreeLink
SEO Server Header Checker Tool: Server Headers is your one stop tool to quickly extract useful SEO data from a URLFreeLink
SEOlyzer: Crawler & log analysis for all SEOFremiumLink
Yoast SEOOptimize your site's content and keywordsFremiumLink
Rank MathOptimize your site's content and keywordsFreeLink
Bing Webmaster Tools Backlinks ReportFreeLink
Ahrefs Backlink CheckerCheck Broken links on your sitePaidLink
SEO META in 1 CLICKDisplay all meta tags/data and main seo information clearlyChrome ExtensionLink
GooduiFind Ideas for improving your UIFreeLink
SEO Pro ExtensionGet a comprehensive SEO analysis in secondsChrome ExtensionLink
SEODataVizExamines related search terms from Google and Bing, or Amazon, breaks them down into N-grams, and displays them in a visual format to help inform your keyword research.FreeLink

SOURCES: DIGITAL 4 AFRICA

Top Structured Data Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
Google's Structured Data Testing ToolSee which Google rich results can be generated by the structured data on your pageFreeLink
Google's Rich Results TestSe the rich results on your websiteFreeLink
Schema Markup ValidatorValidate your structured data on your site that is used for general purposes, outside of the Google rich results testing tool.FreeLink
The Schema Markup GeneratorCreate JSON-LD markups, including all of the required item properties and more.FreeLink

SOURCES: DIGITAL 4 AFRICA

Top International SEO Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
Google Search Console International Targeting ReportMonitor your hreflang errors, or to choose a country that should be prioritized for your search resultsNo longer supported
The Hreflang Tags Generator ToolGenerate the hreflang tags patterns to use in the different language and country versions of your pages, using the correct values and syntax.FreeLink
Free Hreflang GeneratorGenerate hreflang tags for every country and language variation of a page in your websiteFreeLink
Hreflang Tags Testing ToolCheck if hreflang tags for a page (HTML and HTTP headers), or in XML Sitemaps, are correct.Chrome ExtensionLink
Google My BusinessCreate a profile of your business for free to help you get customersFreeLink

SOURCES: DIGITAL 4 AFRICA

Top Free Stock Image Resources

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
PexelsFInd Free stock photos & videos you can use everywhereFremiumLink
UnsplashFind free licence images to be used freely for both commercial and personal projects.FremiumLink
nappy.coFind free licence images of black peopleFremiumLink
blackillustrations.comFind illustrations of black peopleFreeLink
iwaria.com Find stock images of Africans and AfricaFreeLink
Images of EmpowermentFree library of images celebrating women’s lives and their work in 13 countries around the worldFreeLink
freepik.comFree Images with AI image generator. Turn your words into oh-so-incredible images.FreeLink

SOURCES: DIGITAL 4 AFRICA

Top Online Graphic Design Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
CanvaA free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.FremiumLink
Adobe ExpressAn all-in-one design, photo, and video tool to make content creation easy.FremiumLink
PhotopeaImage editor. Free online editor supporting PSD, XCF, Sketch, XD and CDR formats.FreeLink
Colours.coDisplays a set of 5 matching colors on a palette for designersFreeLink
Resize PixelOptimise your image size and dimensions for the webFreeLink

SOURCES: DIGITAL 4 AFRICA

Top Online Meeting, E-learning And Video Streaming Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
StremyardStream from your browser to all social media platformsInterview guests, share your screen,FremiumLink
RestreamSimultaneously stream on Facebook, YouTube, Twitch, Mixer, and 30+ streaming sites at onceFremiumLink
Loom Stream and record video from your computerFremiumLink
ZoomFind illustrations of black Virtually interact with others. Audio, Video, ChatsFremiumLink
Google MeetVirtually interact with others. Audio, Video, ChatsFremiumLink
Microsoft TeamsVirtually interact with others. Audio, Video, ChatsFreeLink
SlackVirtually interact with others. Audio, Video, Chats, Upload documentsFremiumLink

SOURCES: DIGITAL 4 AFRICA

Top Artificial Intelligence tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
Microsoft CopilotGood for getting up to date information because it is connected with the InternetFree - requires you to join a waitlistLink
Chatgpt Ask ChatGPT anything in terms of text prompts, and it will provide you with answers. (Ai Chatbot) FreeLink
Copy.ai: Ai Copywriting Tool For High-quality ContentFree Link
Dall-E 2Image generator that uses artificial intelligence. free-to-useLink
MidjourneyText prompt-based AI image-generation toolFree first 25 images Link
Notion.aiAi Copywriting ToolFee in alpha and requires you to join a waitlistLink
Chatgpt PlusAsk ChatGPT anything in terms of text prompts, and it will provide you with answers. (Ai Chatbot) PaidLink
GeminiA constantly learning Google AI model, designed to inform, create, and evolve alongside humans.FremiumLink
Claude.AIA next-generation AI assistant, built by Anthropic to be safe, accurate, and a helpful work companion.FremiumLink

SOURCES: DIGITAL 4 AFRICA

Top Social Media Management Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
HootsuiteManage multiple social media accountsPaidLink
BufferSchedule and analyze social media postsPaidLink
Sprout SocialSocial media engagement and analyticsPaidLink
CoScheduleContent planning and social media schedulingPaidLink
SocialPilotSocial media scheduling and analyticsPaidLink
Zoho SocialSocial media management for businessesPaidLink
CrowdfireSocial media scheduling and audience growthFreemiumLink
LoomlyFor smaller teams to organize and schedule their content.FreeLink
AudienseFor social listening for identifying trends and potential customers.PaidLink
SendGridFor a full suite of email marketing services,FremiumLink
LemlitIs primarily focused on deliverabilityPaidLink
MoosendFor a robust email solution for those just beginning to build their list.TrialLink
LaterFor daily automation of social media tasks.TrialLink

SOURCES: DIGITAL 4 AFRICA

Top Browser Extension Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
GMB EverywhereOptimize your local SEO analyticsFreehttps://www.gmbeverywhere.com/

SOURCES: DIGITAL 4 AFRICA

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