The Best Digital Marketing Tools

A curated list of the best digital marketing tools in 2023

Marketing tools are important because they help us achieve more and save time. Analytics tools help in tracking campaign effectiveness. According to Statista, there are more than 9,500 marketing technologies (martech) software in the world as of 2021.

Top Website Analytics Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
Google AnalyticsAnalyse site traffic and user behaviourFree
Google Search ConsoleDo URL Inspection & Get Crawl Stats Reports
SimilarwebAnalyze Web traffic and performance
SemrushTraffic analytics & backlink checker
HotjarAnalyze user behavior on a landing page
GTmetrixTest the performance of your website in terms of speeds
SparktoroUnderstand where your audience spends time, and who influences them
Web DevMeasure page quality
PageSpeed InsightsTest Page Speed
Facebook Pixel HelperCheck if your facebook Pixel is properly installed
Wappalyzer Check your website technology stack
BuiltwithCheck the technologies on your website including analytics, advertising, hosting, CMS

SOURCES: DIGITAL 4 AFRICA

Top Customer Relationship Management Systems (CRMs)

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
HubspotMarketing Automation. Track sales & marketing activities
OdooeCommerce, accounting, inventory, point of sale, project management software
Zoho CRMManage your sales, marketing and support in one CRM platform
Microsoft DynamicsTrack sales leads, marketing, and pipeline, and deliver actionable data

SOURCES: DIGITAL 4 AFRICA

Top Meta (Facebook) Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
Facebook Creator StudioPublish, Schedule, Analyze. Free
Facebook Ads LibraryAnalyze Competitor Ads on FacebookFree
Facebook Ads ManagerCreating Campaigns on Facebook and InstagramFree

SOURCES: DIGITAL 4 AFRICA

Top Twitter Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
Trends24Find top twitter topics and hashtags todayFree
TweetdeckOn Twitter, view multiple timelines in one easy interface.Free

SOURCES: DIGITAL 4 AFRICA

Top Email Marketing Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
MailchimpAutomation & email marketing platform
ConvertkitEmail Marketing Platform for online creators (Like Bloggers and YouTubers)
KajabiMarketing Platform to help you create and sell engaging content in the form of online courses or coaching programs.
Email HunterFind email addresses from websites

SOURCES: DIGITAL 4 AFRICA

Top Email Marketing Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
GrammarlyImprove your writing
HemmingwayThe app highlights lengthy, complex sentences and common errors

SOURCES: DIGITAL 4 AFRICA

Top Keyword & Content Research Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
Google Ads Keyword PlannerFind keyword volumes, also get forecasts
Google Trendsbest tool for analyzing online trends
Keywords everywhereFind keywords
AlsoAskedFind keywords
Answer The PublicFind useful phrases and questions people are asking around your keyword.
Google AutosuggestFind search term predictions

SOURCES: DIGITAL 4 AFRICA

Top On-Page SEO Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
Screaming Frog SEO SpiderTechnical SEO Audits
GreenflareAudit and identify any server issues
httpstatus.ioEasily check https status codes, response headers, and redirect chains
SEO Server Header Checker Tool: Server Headers is your one stop tool to quickly extract useful SEO data from a URL
SEOlyzer: Crawler & log analysis for all SEO
Yoast SEOOptimize your site's content and keywords
Rank MathOptimize your site's content and keywords
Bing Webmaster Tools Backlinks Report
Ahrefs Backlink CheckerCheck Broken links on your site
Ahrefs Free Backlink CheckerBacklink Checker
SEO META in 1 CLICKDisplay all meta tags/data and main seo information clearly
GooduiFind Ideas for improving your UI

SOURCES: DIGITAL 4 AFRICA

Top Structured Data Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
Google's Structured Data Testing ToolSee which Google rich results can be generated by the structured data on your page
Google's Rich Results TestSe the rich results on your website
Schema Markup ValidatorValidate your structured data on your site that is used for general purposes, outside of the Google rich results testing tool.
The Schema Markup GeneratorCreate JSON-LD markups, including all of the required item properties and more.

SOURCES: DIGITAL 4 AFRICA

Top International SEO Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
Google Search Console International Targeting ReportMonitor your hreflang errors, or to choose a country that should be prioritized for your search results
The Hreflang Tags Generator ToolGenerate the hreflang tags patterns to use in the different language and country versions of your pages, using the correct values and syntax.
Free Hreflang GeneratorGenerate hreflang tags for every country and language variation of a page in your website
Hreflang Tags Testing ToolCheck if hreflang tags for a page (HTML and HTTP headers), or in XML Sitemaps, are correct.
Google My BusinessCreate a profile of your business for free to help you get customers

SOURCES: DIGITAL 4 AFRICA

Top Free Stock Image Resources

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
PexelsFInd Free stock photos & videos you can use everywhere
UnsplashFind free licence images to be used freely for both commercial and personal projects.
nappy.coFind free licence images of black people
blackillustrations.comFind illustrations of black people
iwaria.com Find stock images of Africans and Africa

SOURCES: DIGITAL 4 AFRICA

Top Online Graphic Design Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
CanvaEasy Graphic Design & Video Editing for social media
Adobe ExpressEasy Graphic Design & Video Editing for social media

SOURCES: DIGITAL 4 AFRICA

Top Online Meeting, E-learning And Video Streaming Tools

Curated By Digital 4 Africa
TOOLPURPOSETYPELINK
StremyardStream from your browser to all social media platformsInterview guests, share your screen,
RestreamSimultaneously stream on Facebook, YouTube, Twitch, Mixer, and 30+ streaming sites at once
Loom Stream and record video from your computer
ZoomFind illustrations of black Virtually interact with others. Audio, Video, Chats
Google MeetVirtually interact with others. Audio, Video, Chats
Microsoft TeamsVirtually interact with others. Audio, Video, Chats
SlackVirtually interact with others. Audio, Video, Chats, Upload documents

SOURCES: DIGITAL 4 AFRICA

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