The Gaps of High Potential Technology in a Foreign Land
In a recent visit to India, I was very excited to see how technology has indeed made the world a small village and more accessible to everyone. It was a joy to order for my Uber and when I got hungry, Uber Eats came in...
Digital Minimalism: Responsible use of social media
Cal Newport, a professor and celebrated author of the book ‘Digital Minimalism: Choosing a Focused Life in a Noisy World’ outlined his approach on digital minimalism where he spends his time online “on a small number of carefully selected activities that strongly support things you...
How Customer Journey Mapping Helps in Improving Website Traffic and Conversions
Ever wondered how your customer experiences your brand? Ever thought of trying to fit into your customers' shoes and understanding the pain points they must deal with as they interact with your business? It is imperative that you, as a business owner, interact with your...
Conversational Marketing, what do we know?
How we buy and sell has changed over the course of time. People do not want to fill out forms to get details of a product. They want something that is quicker and more efficient, something like messaging. If you think about it that is...
Is Social Media Taking Over Our Lives?
Facebook, Instagram, Twitter, SnapChat...
Evolution of Industries through Digital Transformation
The world is moving digital; it has been for a while now. The move may have felt static for a while but not anymore. Digital transformation is permeating into our spheres of life at a much faster rate than we could have anticipated 10 years...
Level The Playing Field: How To Go World-Class With Your Website
If your business does not have a website (or it isn’t updated and user-friendly), it is safe to say you are swimming in a pond while your competition is doing big business in the open seas. You’re playing too small. We want to help you...
Everything You Need To Know About Websites- Including Terms and Definitions
According to Google, a website is ‘a set of related web pages located under a single domain name.’We’re going to explain what that means. This is the first of a five-article series breaking down the nitty-gritty aspects of websites from definition, development and functionality to...
How Data-Informed Decisions Impacts Marketing
Think of marketing analytics as three experts at a conference talking about different facets of data:1) Descriptive talks about the past, the history of interactions. It looks at data and asks: What happened?What is the relationship between this and that? This is done through data...
Mobile Application Marketing; Leveraging Kenya’s Love for Smartphones
At 83% Kenya is officially the leading consumer of internet in the world. According to Jumia's Kenya Mobile White Paper 2018, this high internet penetration can be attributed to the fact that over 4.3 million Kenyans own a smartphone and the number is growing by...