By Sylvia Mukami This one is for the entrepreneurs; the ones who would rather run their own business than enjoy the comforts of a conventional 8-5 salaried job. You have…
By Lilian Onditi Francis Waithaka is a digital marketing and advertising professional with over fifteen years of experience. He studied Information technology at the Jomo Kenyatta University of Science and…
A Greek Philosopher once said, change is the only constant thing in life. In business, these changes are experienced every day. Some of the shifts happen gradually while others are…
The growth of digital and social media is opening business opportunities in the areas of eCommerce, digital media and entertainment, digital marketing training and digital advertising in Kenya. What does…
The ability to measure the effectiveness of an online marketing campaign is as crucial as running the campaign itself. Without measuring the impact of your online marketing, you can’t know…
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