The Evolution of Big Data
The term “Big data” has been coined to include the vast amount of data that is currently being collected willingly from customer behaviour as they interact with digital tools such…
The new business idea is in creating platforms, not products
Just like it happened with Nokia, HP and Microsoft, Samsung is now being disrupted. The new business idea in town is not around product innovation but in business model innovation.…
4 Things You Should Know Before Becoming An Entrepreneur
During the Global Entrepreneurship Summit held in July this year, President Obama emphasized on the need to create jobs. Creation of jobs via start up enterprises that are focused on…
Social Experiments – The New Wave of Digital Campaigns
Wikipedia describes a “social experiment” as a research project conducted with human subjects in the real world that typically investigates the effects of a policy intervention by randomly assigning individuals,…