As a small business, it can be difficult to make a profit. But with the right tools and strategies in place, you can scale your business and make more money. Here are some tips for making your small business more profitable:

1. Use digital marketing tools to reach more customers.

There are a number of online tools that can help you target potential customers and reach a larger audience. Tools like Google Ads, Facebook Ads and LinkedIn Ads can help you place ads directly in front of your target market.

2. Automate your sales process with CRM software.

Customer Relationship Management (CRM) software can automate many aspects of the sales process, from lead capture to order processing to invoicing. This can save you time and money, allowing you to focus on growing your business instead of on administrative tasks.

3. Use cloud-based systems for storage and collaboration.

Cloud-based systems allow businesses to store data securely online and access it from any device with an internet connection. This makes it easy for employees to collaborate no matter where they are located, which can improve productivity and efficiency within the company.

4. Offer discounts and special deals.

Many customers are willing to buy products or services if they know they’re getting a good deal. Offering discounts or special deals can help you attract more customers and boost sales.

5.  Invest in technology that will improve efficiency.

Investing in technology that improves efficiency can help you save time and money. For example, investing in an automated billing system such as Quickbooks can save time on billing tasks.

Author:  Francis Waithaka, CEO and Founder, Digital4Africa. Has 21 years experience in Information technology  and digital marketing.