Google Ads Archives - Digital 4 Africa

There is a massive difference between Google Display Ads and Google Search Ads. If your goal is to sell more on your eCommerce website, you need to understand the best campaign to choose.

The Main Difference Between Google Display Ads and Google Search Ads. Which One Is The Most Effective For ECommerce Business?

December 17, 2022

The main difference between Google Display Ads and Google Search Ads is the way they are shown to users and the intent of the user at the time the ad…

Why Google Ads Platform is the biggest Ad tech in the world.

June 1, 2022

Google Ads

Without a doubt, Google Ads work well for high-intent users. Indeed, according to a Google study, ads on the search engine resulted in a 50% higher click-through rate than…

Why Quality Score in Google Ads Matters, and How to Improve It.

April 12, 2022

Google Ads

A quality score is a measure of how relevant your Google Ads and keywords are to users, and it has a big impact on your costs. Quality Score is a…

Which Websites Are Included In Google Search Partners

April 2, 2022

Google Ads

Google Search Partners is a collection of websites that allows Google to show search results from those websites along with the traditional website results. This can be helpful when you…

The Importance Of Digital Marketing Training

November 6, 2019

Digital Marketing, eCommerce, Google Ads, Mobile, Programming, SEO, Startups, Technology

Here’s why Digital Marketing Training is Absolutely Important! Reaches People Where They Spend Their Time & Money Levels the Playing Field for Small Business More Targeted Can Be Hyper-Personalized More…

The Role Of Social Media In Customer Service

September 12, 2019

Customer, Digital Marketing, Google Ads, Social Media, Technology

Social media is a key tool for driving brand identity and marketing. It is therefore imperative to have a social media presence in this day and age. According to Ermasys…

How To Measure Marketing Campaign Effectiveness

August 23, 2019

Analytics, Branding, Business, Digital Marketing, Google Ads, Social Media, User Experience

We all want to invest in places that bear us returns. Establishing zero returns on any investment in a business is both draining to you as an individual/business owner and…

The Main Difference Between Google Display Ads and Google Search Ads. Which One Is The Most Effective For ECommerce Business?

Why Google Ads Platform is the biggest Ad tech in the world.

Why Quality Score in Google Ads Matters, and How to Improve It.

Which Websites Are Included In Google Search Partners

The Importance Of Digital Marketing Training

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