How Data-Informed Decisions Impacts Marketing
Think of marketing analytics as three experts at a conference talking about different facets of data: 1) Descriptive talks about the past, the history of interactions. It looks at data and asks: What happened?What is the relationship between this and that? This is done through data...
Insights From Africa’s Cyber Security Report
The growing appetite to create convenience for customers using technology solutions and the internet is a good thing but it also poses security risks to businesses and governments in Kenya and Africa at large. Organizations must therefore develop strategies to protect data and money. Here are...
Mobile Application Marketing; Leveraging Kenya’s Love for Smartphones
At 83% Kenya is officially the leading consumer of internet in the world. According to Jumia's Kenya Mobile White Paper 2018, this high internet penetration can be attributed to the fact that over 4.3 million Kenyans own a smartphone and the number is growing by...
Telkom Kenya Bets On Interoperability For The Growth Of Its Mobile Money
After the rebranding of Telkom Kenya from Orange Kenya that began in June last year, the company has come up with a new mobile money service, T-Kash to compete with Mpesa and Airtel Money. This is after the Central Bank of Kenya (CBK) approved Telkom...
What’s The Big Deal About Data?
Remember when you were in high school and mathematics was the bane of your existence? You couldn’t wait to graduate and leave those pesky numbers behind. Little by little, you’ve come to realize that analytics is one of the top three essential capabilities in any business....
A Guide To Content Marketing
Whatever you’re selling, people out there are looking for someone like you. So why aren’t they choosing you? Look at me! Look at my product! Look at my business! Traditional marketing is all about promoting you and your business. If you make enough noise, people will...
Email Marketing Guide for Entrepreneurs In Kenya
By Sylvia Mukami No one likes to mess up a dinner invitation. You clean up really well and show up on time. You also bring a gift with you, like a bottle of wine, a wooden spoon or a jar of honey because a guest never shows...
2016 Is The Year Digital Advertising In Kenya Will Reach A Tipping Point
The growth of digital and social media is opening business opportunities in the areas of eCommerce, digital media and entertainment, digital marketing training and digital advertising in Kenya. What does the growth of internet and mobile users mean for businesses in Kenya? My analysis of...
My Old Story with a Web Designer in Kenya
The experience of designing, developing and hosting websites in Kenya is terrible and needs to be fixed. I once assigned an independent developer to build a website for a friend whom we had only met on Facebook. It took 2-3 weeks, a lot of back and...
Is Freelancing The Future Of Work?
There is a trend in Europe and the US where companies especially technology companies are now preferring to work with Freelancers, Consultants or independent contractors instead of hiring employees as is the norm. This is referred to us the on-demand economy, where the economic activity created by...