Why SMEs Cannot Afford to Ignore the Digital Transformation in 2025
Why SMEs Cannot Afford to Ignore the Digital Transformation in 2025 In Africa, small and medium enterprises (SMEs) are the backbone of the economy. They account for over 90% of…
Why Every Professional Should Learn AI Today
Why Every Professional Should Learn AI Today Artificial Intelligence (AI) is no longer a futuristic concept, it’s here, transforming industries, reshaping job roles and creating new opportunities. Whether you’re in…
How AI is Impacting Sales & Marketing in 2025
How AI is Impacting Sales & Marketing in 2025 AI in Sales and Marketing is not the future. It’s now! It’s already reshaping business operations in Kenya across various industries…
Understanding Google Authenticator’s Countdown Timer
Understanding Google Authenticator’s Countdown Timer: A Complete Guide for IT Security Leaders In today’s rapidly evolving digital landscape, Two-Factor Authentication Security has become the cornerstone of robust cybersecurity strategies. As…
What does it take to achieve Digital Transformation? How is the process?
Digital transformation is the process of using digital technology to change the way you do business. It can help you become more efficient and agile, and enable you to better…
The Internet Is The Greatest Multiplier Of Opportunity Ever Invented.
Why The Internet is the greatest multiplier of opportunity ever invented. It removes barriers and levels the playing field. It increases access and helps you to scale. Smart investors are…
Is Digital PR the Future of Marketing?
You’re a business owner despairing that your website isn’t in the coveted top three organic positions for your keywords in Google’s search results, Digital PR is the holy grail. So…
Kenya Passes The Data Protection! What it Means For Users and Data Processing Entities
“Kenya has joined the global community in terms of data protection standards!” Joe Mucheru, Minister for Information, Technology and Communication, told George Obulutsa and Duncan Miriri from Reuters. On Friday…
The Importance Of Digital Marketing Training
Here’s why Digital Marketing Training is Absolutely Important! Reaches People Where They Spend Their Time & Money Levels the Playing Field for Small Business More Targeted Can Be Hyper-Personalized More…
Tips On How To Increase Your Mobile App downloads
App Store Optimisation (ASO) Focus On Your App Title And Description Optimize Your Title, Keywords, Description and Reviews/Ratings Decide On A Specific Number Of Keywords To Use Use Your Brand…