What I’ve learned working with small & medium size enterprises in Kenya
We spent the first two years of our business testing ideas and learning how to run the business. We had found a small office in the Central business district which…
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How To Measure Marketing Campaign Effectiveness
We all want to invest in places that bear us returns. Establishing zero returns on any investment in a business is both draining to you as an individual/business owner and…
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What is UX Design and how does it affect your product?
Creating an app or a website is quite simple. With so many website creation services like WordPress, Wix and Squarespace, creating your own website has never been simpler. It’s one…
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Search Engine Optimization (SEO) and what it entails
Search Engine Optimization is a term used time and time again in the digital space. It is a word that most businesses hope to fully understand as they claim their…
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How Customer Journey Mapping Helps in Improving Website Traffic and Conversions
Ever wondered how your customer experiences your brand? Ever thought of trying to fit into your customers’ shoes and understanding the pain points they must deal with as they interact…
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