What Is The Ideal Image File Size For A Web Page?
This is a question that has been asked by many people and there is no definite answer. However, through research and experience, it has been found that smaller file…
Read More What is the Jobs To Be Done Framework? Why is it effective in understanding customers?
There’s a new framework in town that is shaking up the way businesses understand their customers: the jobs to be done (JTBD) framework. JTBD is an effective tool for understanding…
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How To Measure Marketing Campaign Effectiveness
We all want to invest in places that bear us returns. Establishing zero returns on any investment in a business is both draining to you as an individual/business owner and…
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Search Engine Optimization (SEO) and what it entails
Search Engine Optimization is a term used time and time again in the digital space. It is a word that most businesses hope to fully understand as they claim their…
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How Customer Journey Mapping Helps in Improving Website Traffic and Conversions
Ever wondered how your customer experiences your brand? Ever thought of trying to fit into your customers’ shoes and understanding the pain points they must deal with as they interact…
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Digital Transformation is here with us. But are we ready?
Digital is here people –here to stay! And it has brought with it, arguably, the biggest disruptions in both enterprise and private lives, since the industrial revolution. It has overhauled…
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Why Relationships Matter In The Digital World Of Business
In business, as in life, relationships can lead to a world of opportunity. One good connection can lead to advancement in your career, and a fateful meeting can mark a…
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Why user experience matters in digital marketing
By Sylvia Mukami Have you ever been referred to a website by a friend or colleague and upon getting there you were thrown into total disarray? I’m talking about a…
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