In today’s digital world, traditional TV and newspaper ads struggle to grab attention. This is because people want something real and honest online. This blog explores why businesses need to…
In today’s business world, data and analytics play a crucial role in solving problems, optimizing operations, and growing sales revenue. Professionals from various fields, such as marketing, operations, sales, finance,…
I had a conversation with ChatGPT, an artificial intelligence-powered chatbot on how we can unlock the potential of the Kenyan youth. Question 1: How many Kenyan youth are unemployed? Provide…
There are many brands in the fast moving consumer foods industry. It can be tough for brands to create brand love in such a competitive market. However, there are a…
The most important thing I’ve learned in my ten years of helping businesses sell online is that there is no one magical tool or hack that can help you…
Digital transformation is the process of using digital technology to change the way you do business. It can help you become more efficient and agile, and enable you to better…
If you run a small business and have been planning to get started with digital marketing, then this post is for you. Let’s face it, operating on a tight…
Are you endlessly pitching sales to your customers without paying attention to how you can help them solve problems? Fact, customers do not enjoy being bombarded with a sales…
We spent the first two years of our business testing ideas and learning how to run the business. We had found a small office in the Central business district which…
Unless you live under a bush, you have probably come across a marketing campaign on television or a social media platform that amuses you or annoys you. If the word…
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