Is Digital PR is the Future of Marketing?
You’re a business owner despairing that your website isn’t in the coveted top three organic positions for your keywords in Google’s search results, Digital PR is the holy grail.So what is digital PR?Digital PR is an online marketing strategy that aims to increase the online...
How To Integrate eCommerce Sites with ERP Systems
ARTICLE SUMMARY: How e-Commerce integration can benefit your business/company/organization. eCommerce integration in developing countries. The drawbacks of manual processes. Digital 4 Africa’s e-Commerce integration solution. What to expect with e-Commerce integration. Many entrepreneurs, business owners and individuals strive to run their businesses...
UPESISOFT! Sealing Operational Loopholes In Your Business.
Imagine running a business but not being able to take sufficient records of all the important information involving your business, or not being able to sufficiently monitor your inventory. Phillip, a salesman from Nyanyuki, has been running his business for 5 years. He has struggled...
How To Measure Marketing Campaign Effectiveness
We all want to invest in places that bear us returns. Establishing zero returns on any investment in a business is both draining to you as an individual/business owner and the business itself where the initial investment comes from. When you establish returns on any...
What is UX Design and how does it affect your product?
Creating an app or a website is quite simple. With so many website creation services like Wordpress, Wix and Squarespace, creating your own website has never been simpler. It’s one thing to create a website and a whole other story when it comes to creating...
Are you looking to get more visibility for your business? Here’s a free marketplace
When starting a business, there usually isn’t much to go on. Only an idea, a passion and some starting capital.Research shows that most small businesses in Kenya collapse before their 5th birthday. You can be sure that the primary reason for most business failure is...
How Customer Journey Mapping Helps in Improving Website Traffic and Conversions
Ever wondered how your customer experiences your brand? Ever thought of trying to fit into your customers' shoes and understanding the pain points they must deal with as they interact with your business? It is imperative that you, as a business owner, interact with your...
Conversational Marketing, what do we know?
How we buy and sell has changed over the course of time. People do not want to fill out forms to get details of a product. They want something that is quicker and more efficient, something like messaging. If you think about it that is...
Demystifying The Huduma Namba
The urgency and insistence of the government for citizens to register for the Huduma Namba has had several Kenyans patiently make the long queue to register. However, the truth of the matter is many Kenyans do not actually know what the huduma Namba is or...
Evolution of Industries through Digital Transformation
The world is moving digital; it has been for a while now. The move may have felt static for a while but not anymore. Digital transformation is permeating into our spheres of life at a much faster rate than we could have anticipated 10 years...