Business Archives - Digital 4 Africa

How can brands create brand love in competitive markets like the fast moving consumer foods?

May 12, 2022

There are many brands in the fast moving consumer foods industry. It can be tough for brands to create brand love in such a competitive market. However, there are a…

There’s no magic bullet in advertising: Diversify your marketing strategy to achieve your goals.

May 2, 2022

Business

The most important thing I’ve learned in my ten years of helping businesses sell online is that there is no one magical tool or hack that can help you…

Digital transformation takes baby steps. You need to have the right mindset, cultivate the right culture, you need people, systems, processes and continuous improvement.

What does it take to achieve Digital Transformation? How is the process?

April 13, 2022

Business, Business Intelligence, Technology

Digital transformation is the process of using digital technology to change the way you do business. It can help you become more efficient and agile, and enable you to better…

Digital Marketing: A Guide For Small Businesses To Getting Started

February 15, 2021

Business, Digital Marketing

If you run a small business and have been planning to get started with digital marketing, then this post is for you. Let’s face it, operating on a tight…

Understanding Content Marketing and Why it’s Important to your Business - digital4africa

Understanding Content Marketing and its Importance to your Business

February 9, 2021

Business, Customer

Are you endlessly pitching sales to your customers without paying attention to how you can help them solve problems? Fact, customers do not enjoy being bombarded with a sales…

How to overcome the challenges facing small businesses in Kenya

What I’ve learned working with small & medium size enterprises in Kenya

July 17, 2020

Branding, Business, Customer, Digital Marketing

We spent the first two years of our business testing ideas and learning how to run the business. We had found a small office in the Central business district which…

How to Overcome Marketing Challenges Facing SMEs in Kenya

June 16, 2020

Business, Digital Marketing

Unless you live under a bush, you have probably come across a marketing campaign on television or a social media platform that amuses you or annoys you. If the word…

Inuka SME Mentorship sessions- Capacity building for businesses

What makes or breaks small business ventures in Kenya

May 28, 2020

Business

Most of us can attest to knowing at least one or two entrepreneurs who are always shifting from one business venture to another. Closer observation would reveal that such a…

Kenya Is A Social Media Country! There Are 8.8 Million Active Social Media Users.

March 13, 2020

Business, Data

The Digital Data Insights of Kenya 2020 has just been released by Datareportal and the findings show that Kenyans have now fully embraced social media. Coming early on in the…

Is Digital PR the Future of Marketing?

November 28, 2019

Business, Digital Marketing, Public Relations, Social Media, Technology

You’re a business owner despairing that your website isn’t in the coveted top three organic positions for your keywords in Google’s search results, Digital PR is the holy grail. So…

How can brands create brand love in competitive markets like the fast moving consumer foods?

There’s no magic bullet in advertising: Diversify your marketing strategy to achieve your goals.

What does it take to achieve Digital Transformation? How is the process?

Digital Marketing: A Guide For Small Businesses To Getting Started

Understanding Content Marketing and its Importance to your Business

What I’ve learned working with small & medium size enterprises in Kenya

How to Overcome Marketing Challenges Facing SMEs in Kenya

What makes or breaks small business ventures in Kenya

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