Customer Archives - Digital 4 Africa

How Fast-Moving Consumer Brands Can Stay Close To Their Customers

May 17, 2022

Business Intelligence, Customer, Customer Experience

Competition in the retail industry is fierce in all market segments, making it more important than ever for fast-moving consumer brands to stay close to their customers. Here are some…

What is the Jobs To Be Done Framework? Why is it effective in understanding customers?

April 8, 2022

Customer, Customer Experience, User Experience, UX Design

There’s a new framework in town that is shaking up the way businesses understand their customers: the jobs to be done (JTBD) framework. JTBD is an effective tool for understanding…

Understanding Content Marketing and Why it’s Important to your Business - digital4africa

Understanding Content Marketing and its Importance to your Business

February 9, 2021

Business, Customer

Are you endlessly pitching sales to your customers without paying attention to how you can help them solve problems? Fact, customers do not enjoy being bombarded with a sales…

How to overcome the challenges facing small businesses in Kenya

What I’ve learned working with small & medium size enterprises in Kenya

July 17, 2020

Branding, Business, Customer, Digital Marketing

We spent the first two years of our business testing ideas and learning how to run the business. We had found a small office in the Central business district which…

Tips On How To Increase Your Mobile App downloads

October 29, 2019

Analytics, Business, Customer, Mobile App, Programming, SEO, Social Media, Technology

App Store Optimisation (ASO) Focus On Your App Title And Description Optimize Your Title, Keywords, Description and Reviews/Ratings Decide On A Specific Number Of Keywords To Use Use Your Brand…

The Role Of Social Media In Customer Service

September 12, 2019

Customer, Digital Marketing, Google Ads, Social Media, Technology

Social media is a key tool for driving brand identity and marketing. It is therefore imperative to have a social media presence in this day and age. According to Ermasys…

How Fast-Moving Consumer Brands Can Stay Close To Their Customers

What is the Jobs To Be Done Framework? Why is it effective in understanding customers?

Understanding Content Marketing and its Importance to your Business

What I’ve learned working with small & medium size enterprises in Kenya

Book a strategy consultation with one of our experts

Company

Services

Resources

Training

Useful Links