How Can Fast Moving Consumer Brands Stay Close To The Customer?
In today’s fast-paced world, it’s more important than ever for fast-moving consumer brands to stay close to their customers. Here are four ways to do just that: 1) Be prompt…
Read More What is the Jobs To Be Done Framework? Why is it effective in understanding customers?
There’s a new framework in town that is shaking up the way businesses understand their customers: the jobs to be done (JTBD) framework. JTBD is an effective tool for understanding…
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Understanding Content Marketing and its Importance to your Business
Are you endlessly pitching sales to your customers without paying attention to how you can help them solve problems? Fact, customers do not enjoy being bombarded with a sales…
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What I’ve learned working with small & medium size enterprises in Kenya
We spent the first two years of our business testing ideas and learning how to run the business. We had found a small office in the Central business district which…
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Tips On How To Increase Your Mobile App downloads
App Store Optimisation (ASO) Focus On Your App Title And Description Optimize Your Title, Keywords, Description and Reviews/Ratings Decide On A Specific Number Of Keywords To Use Use Your Brand…
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The Role Of Social Media In Customer Service
Social media is a key tool for driving brand identity and marketing. It is therefore imperative to have a social media presence in this day and age. According to Ermasys…
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