Search Engine Optimization (SEO) and what it entails

Search Engine Optimization is a term used time and time again in the digital space. It is a word that most businesses hope to fully understand as they claim their digital stake. Companies that have understood and put optimization into action have a lot to say about what it does for their business and what it takes to appear first in any Google search. As statistics have, that there over 2.2 billion searches on Google only in a day. Just how do you top with such numbers against your odds? You will learn that Search Engine Optimization (SEO) is a multi-faceted matter in the digital space.

What must you do to see results in SEO?

Generate content. ‘Content is King’, they say. Content is of great value to the website. It helps with the stickiness to your site. Great content starts with the content you put on your site to things such as blog posts, videos, and GIFs. Content is one of the main reasons people peruse a site and visit time and time again. Most people, however, have maintained the ideology that content is synonymous to blog posts and have overlooked how other forms of content are of greater value and significance to your site’s performance. According to Social Bakers, Live Videos on Facebook perform best compared to text and link posts. This, therefore, goes without saying that one should look into generating video content in their respective niches.

Web design is very important. I would rank this at the top. Your web design must be user-friendly. High bounce rates can also be attributed to poor web design. No one wants to visit a site that is complex to maneuver. You want a site that is easy to scroll and one that you can get exactly what you are looking for without much trouble. User experience is of key importance if you want to optimize your site or post. Is it friendly? If you were your client, would you visit your site? These are some of the questions we all should ask ourselves during web design and, thereafter, search engine optimization. It would be of naught importance to optimize something that no one would visit.

Your social media space matters too. Do you have a social media presence? Facebook page, Twitter handle? These platforms give you more visibility than you would ever imagine especially if done right. There is a group of people who will only get to know about you by how well and how often you do your social media posts. Social media acts as a good referral to your site. In this day and age, almost every other company has a social media platform and others have even gone to the lengths of starting a whole department or unit to handle this. If you cannot afford this, you always outsource.

To optimize anything, you need to choose your keywords well. Keywords dictate what each piece of content is all about and how well they will appear on any Google search. Any well done, keyword selection will put much weight in words that will increase visibility and grant you more opportunities to clicks. It has been noted that the first 5 search results have more chance of being clicked than other results. The best Search Engine Optimizers is one who constantly does keyword research and also checks if the currently used keywords are still relevant.

SEO is a broad topic that one cannot exhaust in a single blog post. In our aim to train on digital matters, we set aside a great amount on this time during our Digital Marketing Master class to see that the tactics of SEO are understood and well implemented.

“Google only loves you when everyone loves you first.”  – Wendy Piersell

Fiona Waithira is a content writer. You can check out her blog on allthingsprecious.wordpress.com