Are you finding it difficult to get the results you want from your Google Ads campaigns? Our comprehensive checklist will help you save money and your Ads will perform better and increase conversions / sales.
Get Better Results with Google Ads
Use Our Checklist to Optimize Your Ad Performance
Google Ads basic terms
Boost Your ROI and Reach Your Target Audience
Understanding the common terms youll hear when it comess to Gooole Ads wil help you make beter use of this chackilst.
A Comprehensive Google Ads Checklist
1) AD GROUPS
Ensure you split keywords into thematic Ad Groups.
Ensure that each Ad Group only contains a few related keywords, so the Ad for the Group can be specifically targeted to those keywords.
Putting too many keywords into a single Ad Group will result in a low Quality Score for each keyword. This will increase costs, and stop your ads from showing in the auction.
Use Keywords In Headlines And Descriptions
Choose the right match types to narrow your focus.
“Keyword match type” is a setting in Google Ads that lets you further refine when your ad will show up on Google.
[Exact match type] [hip hop]. Narrows your targeting
“Phrase match type” hip hop music:
Broad match type: hop hip Anything that means hip hop: Too broad. Needs many negative keywords
Add Negative Keywords.
Negative keywords will filter off the unwanted traffic. For example, If you sell commercial land in Nairobi, you can add mansions, Villas as negative keywords.
Once your Ads starts running, check Search Term reports daily and mark keywords as negative or positive. This is where budgets are wasted if not done.
3) BIDDING STRATEGY
Select manual bidding when you are starting to ensure Google doesn’t take control of your budget. Be in control.
If you aren’t sure what to bid, check the Google Keyword Planner for typical bids and allocate a bid slightly lower than the average you see. So if most keywords cost $1.50, choose a bid of $0.75. This way, once the campaign launches, you can check where the ad is falling on the page, and increase the bids for certain keywords.
4) BID ADJUSTMENTS
Set performance-based bid adjustments by
Keyword. Increase bids for high-performing keywords.
Devices—mobile, desktop, tablets. Conversions may come from certain devices. Bid accordingly.
Apply an appropriate budget for your campaign. Google recommends a minimum of Ksh 15,000 to get any traction.
Create an Ad under each Ad group
Ensure the ad text includes features and benefits of your product/service.
Add Relevant Extensions To Your Ads to increase Ad performance
Site link extensions
8) NARROW YOUR TARGET LOCATION
Choose cities, towns or locations that are realistic to serve. Avoid targeting the whole country.
9) ADD SCHEDULE
Depending on what type of product or service you are selling, you’re unlikely to run ads 24/7. Edit your campaigns to ensure they show only when prospects are likely to buy, and when you can answer the phone.
10) UNCHECK THE SEARCH PARTNER AND DISPLAY NETWORKS.
They waste budgets if enabled.
11) LANDING PAGES
Your landing page is where potential customers arrive after clicking on your ad. Choosing a page that’s relevant to your ad and keywords can help people find what they’re looking for more quickly. So, if your ad is promoting a sale for red wine, choose a landing page where red wine is prominently featured, instead of just sending people to your website’s home page.
In your Ad, add the most-relevant landing pages
Ensure your landing page has clear CTA
Ensure landing page text closely reflects ad text
Select an appropriate location where you have the logistics manpower to deliver your product.
Set language setting to all languages
14) CONNECT YOUR ACCOUNT TO GOOGLE ANALYTICS
This will help you to get insights into how people interact with your ads and website.