Competition in the retail industry is fierce in all market segments, making it more important than ever for fast-moving consumer brands to stay close to their customers. Here are some ways they can stay in touch with their customers.
1) Be prompt in responding to customer feedback via social media.
Social media is a great way to keep in touch with your customers and get feedback from them. Make sure you have a strong social media presence and be responsive to comments and questions.
2) Listen to your customers.
Fast moving consumer brands should always be listening for complaints from customers online and offline. When a complaint is received, the brand should address it immediately with a solution if possible. This shows that the brand cares about its customers and wants them to be happy with its products and services
3) Maintain open lines of communication.
Make sure you have multiple channels of communication open with your customers, such as email, phone support, online chat, etc. This will make it easier for them to reach out if they need help or have any feedback or suggestions.
4) Conduct Market Research.
By surveying customers regularly, brands can learn what products and services they want, what prices they’re willing to pay, and what marketing messages are most effective. This information helps brands make better decisions about their products and services, which leads to happier customers.