What are entities?
Types of Entities in SEO
Why entities matter in SEO
There are three categories of entities in SEO: Schema Markups, Structured Data, and Rich Snippets.
Schema Markups are the basic building blocks of SEO. They help to identify the content on a page so that it can be better understood by search engines and users. Structured Data is used to define the data within those Schema Markups so that it can be more easily understood by machines. Rich Snippets use Structured Data to add extra information to search results, such as images, ratings, and prices.
Importance of Schema Markups
Schema Markups are important for two reasons: first, they help your site rank better in search results; second, they make your site easier for users to understand. By marking up your content with Schema Markups, you’re telling Google what each element on the page means. This allows Google to index your content more accurately and return better results for users who query specific terms related to your markup tags.
Structured Data is also important because it helps define the data within those markup tags. This makes it easier for machines (such as Googlebot) to understand how your data should be displayed in search engine results pages (SERPs). When you add structured data mark-up tags around specific pieces of information on a web page (such as an event), Google will display that information in SERPs alongside other relevant information from other websites (like a map or ticketing info). This not only helps improve click-through rates (CTRs) but also provides valuable insights about user behavior that can help inform future marketing decisions.