What’s The Big Deal About Data?
Remember when you were in high school and mathematics was the bane of your existence? You couldn’t wait to graduate and leave those pesky numbers behind. Little by little, you’ve…
A Guide To Content Marketing
Whatever you’re selling, people out there are looking for someone like you. So why aren’t they choosing you? Look at me! Look at my product! Look at my business! Traditional…
One Class At A Time: Mastering The Secrets Of Digital Marketing
Imagine a legion of graduates, dew-fresh from campus, with hard-earned degrees in IT and Computer Science. They walk up to an iron door marked in gold letters, JOB MARKET, and…
Why Relationships Matter In The Digital World Of Business
In business, as in life, relationships can lead to a world of opportunity. One good connection can lead to advancement in your career, and a fateful meeting can mark a…
Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.…
5 must haves for a high converting landing page
By Sylvia Mukami One of the greatest challenges of any business is convincing people to buy your products or services. Luckily, in the 21st century, this process can be automated…
Email Marketing Guide for Entrepreneurs In Kenya
By Sylvia Mukami No one likes to mess up a dinner invitation. You clean up really well and show up on time. You also bring a gift with you, like a…
Why user experience matters in digital marketing
By Sylvia Mukami Have you ever been referred to a website by a friend or colleague and upon getting there you were thrown into total disarray? I’m talking about a…
How Kenyan entrepreneurs can grow their business with digital marketing
By Sylvia Mukami This one is for the entrepreneurs; the ones who would rather run their own business than enjoy the comforts of a conventional 8-5 salaried job. You have…
A Perspective On Digital Marketing
By Lilian Onditi Francis Waithaka is a digital marketing and advertising professional with over fifteen years of experience. He studied Information technology at the Jomo Kenyatta University of Science and…