Digital Minimalism: Responsible use of social media
Cal Newport, a professor and celebrated author of the book ‘Digital Minimalism: Choosing a Focused Life in a Noisy World’ outlined his approach on digital minimalism where he spends his time online “on a small number of carefully selected activities that strongly support things you...
Conversational Marketing, what do we know?
How we buy and sell has changed over the course of time. People do not want to fill out forms to get details of a product. They want something that is quicker and more efficient, something like messaging. If you think about it that is...
Digital Transformation is here with us. But are we ready?
Digital is here people –here to stay! And it has brought with it, arguably, the biggest disruptions in both enterprise and private lives, since the industrial revolution.It has overhauled how we relate with family, friends, colleagues and even brands. Digital is asserting itself as the...
How Leadership Drives Organization Performance
It goes without saying that leadership is an integral aspect of any organization or institution. It is mandatory for organizations, especially top managers, to understand what leadership really is and how to lead effectively. Leadership can be good or bad. There are so many books...
Going Global: OWIT Nairobi conference to enhance women’s capacity to trade internationally
The Organisation of Women in International Trade (OWIT) is set to host its 18th conference in Nairobi, the first in African soil. Themed, Bridging the Gap; empowering businesses to go global, the conference will be a two-day event to take place on the 24th and...
What Does it Take To Build a Sustainable Business?
Did you know that YouTube started as a video-based dating service whose slogan was “Tune in-hook up”? Funny right? Now it is the second largest search engine and arguably one of the top repositories of knowledge and primary sources.Starting a business is fulfilling because it...
Prior To Launch: An In Depth Look At The Media Buying Process
Have you ever heard of media buying?It’s a strategy that ensures your target market actually sees your ad by purchasing desirable spaces and time slots. These outlets can include newspapers, television slots, magazines, radio, and online banner ads.Media buying falls into the paid media category, where you...
Level The Playing Field: How To Go World-Class With Your Website
If your business does not have a website (or it isn’t updated and user-friendly), it is safe to say you are swimming in a pond while your competition is doing big business in the open seas. You’re playing too small. We want to help you...
How Data-Informed Decisions Impacts Marketing
Think of marketing analytics as three experts at a conference talking about different facets of data:1) Descriptive talks about the past, the history of interactions. It looks at data and asks: What happened?What is the relationship between this and that? This is done through data...
Kenya needs a new approach to defend itself against cyber attacks
Identity theft and other forms of cybercrimes have become a real danger for companies and governments across the globe. Kenya has been a victim too, with a shocking loss of approximately Kshs. 21 billion to cybersecurity, in 2017 alone. This is according to a Cyber Security...