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digital transformation strategies for SMEs in Africa

Why SMEs Cannot Afford to Ignore the Digital Transformation in 2025

Business, Technology
1 week ago
Why SMEs Cannot Afford to Ignore the Digital Transformation in 2025 In Africa, small and medium enterprises (SMEs) are the backbone of the economy. They account for over 90% of…
profitable online business ideas in Kenya 2025

How to Start a Profitable Online Business in Kenya 2025

Business, Digital Marketing
7 months ago
How To Start An Online Business in Kenya With the Kenyan economy taking a turn for the worse each day, how to start a profitable online business becomes a lingering…
content marketing strategy 2023

The Importance of Content Marketing Strategy 2023-2024

Analytics, Business, Digital Marketing
2 years ago
The Shift from Traditional Ads to Content Marketing: Why Businesses Must Adapt In today’s digital world, traditional TV and newspaper ads don’t grab attention like they used to. People now…
importance of data analytics

17 Exclusive Importance of Data Analytics for Business Success

Analytics, Business, Business Intelligence
2 years ago
Importance Of Data Analytics In Business In today’s business world, we see the importance of data analytics in solving problems, optimizing operations, and growing sales revenue. Professionals from various fields,…
youth unemployment in service industries

4 Clear Strategies to Tackle Youth Unemployment in Service Industries

Business
3 years ago
4 Clear Strategies to Tackle Youth Unemployment in Service Industries I had a conversation with ChatGPT, an artificial intelligence-powered chatbot on how we can unlock the potential of the Kenyan…
brand love in FMCG industry

How can brands create brand love in competitive markets like the fast moving consumer foods?

Business
3 years ago
Brand love in FMCG industry There are many brands in the fast moving consumer foods industry. It can be tough for brands to create brand love in such a competitive…
360-Degree Marketing Strategy

There’s no magic bullet in advertising: Diversify your marketing strategy to achieve your goals. 

Business
3 years ago
Why You Need a 360-Degree Marketing Strategy Today The most important thing I’ve learned in my ten years of helping businesses sell online is that there is no one magical…
Digital transformation takes baby steps. You need to have the right mindset, cultivate the right culture, you need people, systems, processes and continuous improvement.

What does it take to achieve Digital Transformation? How is the process?

Business, Business Intelligence, Technology
3 years ago
Digital transformation is the process of using digital technology to change the way you do business. It can help you become more efficient and agile, and enable you to better…

Digital Marketing: A Guide For Small Businesses To Getting Started

Business, Digital Marketing
4 years ago
  If you run a small business and have been planning to get started with digital marketing, then this post is for you. Let’s face it, operating on a tight…
Understanding Content Marketing and Why it’s Important to your Business - digital4africa

Understanding Content Marketing and its Importance to your Business

Business
4 years ago
Are you endlessly pitching sales to your customers without paying attention to how you can help them solve problems?   Fact, customers do not enjoy being bombarded with a sales…

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