What I’ve learned working with small & medium size enterprises in Kenya
We spent the first two years of our business testing ideas and learning how to run the business. We had found a small office in the Central business district which we shared with an IT firm. To state that it was difficult is an understatement....
How to Overcome Marketing Challenges Facing SMEs in Kenya
Unless you live under a bush, you have probably come across a marketing campaign on television or a social media platform that amuses you or annoys you. If the word on the street is right, there is a consensus that nobody wants to be "click-baited"...
What makes or breaks small business ventures in Kenya
Most of us can attest to knowing at least one or two entrepreneurs who are always shifting from one business venture to another. Closer observation would reveal that such a person rarely establishes any business venture and keeps it running. Research has consistently shown that...
Kenya Is A Social Media Country! There Are 8.8 Million Active Social Media Users.
The Digital Data Insights of Kenya 2020 has just been released by Datareportal and the findings show that Kenyans have now fully embraced social media. Coming early on in the year, the report aims at highlighting the trends in the digital space. The insights in...
Tips On How To Increase Your Mobile App downloads
App Store Optimisation (ASO) Focus On Your App Title And Description Optimize Your Title, Keywords, Description and Reviews/Ratings Decide On A Specific Number Of Keywords To Use Use Your Brand Name In All Of The Links To Your Download Pages Facebook Marketing Promoted Tweets...
Digital Minimalism: Responsible use of social media
Cal Newport, a professor and celebrated author of the book ‘Digital Minimalism: Choosing a Focused Life in a Noisy World’ outlined his approach on digital minimalism where he spends his time online “on a small number of carefully selected activities that strongly support things you...
Conversational Marketing, what do we know?
How we buy and sell has changed over the course of time. People do not want to fill out forms to get details of a product. They want something that is quicker and more efficient, something like messaging. If you think about it that is...
Digital Transformation is here with us. But are we ready?
Digital is here people –here to stay! And it has brought with it, arguably, the biggest disruptions in both enterprise and private lives, since the industrial revolution.It has overhauled how we relate with family, friends, colleagues and even brands. Digital is asserting itself as the...
How Leadership Drives Organization Performance
It goes without saying that leadership is an integral aspect of any organization or institution. It is mandatory for organizations, especially top managers, to understand what leadership really is and how to lead effectively. Leadership can be good or bad. There are so many books...
Going Global: OWIT Nairobi conference to enhance women’s capacity to trade internationally
The Organisation of Women in International Trade (OWIT) is set to host its 18th conference in Nairobi, the first in African soil. Themed, Bridging the Gap; empowering businesses to go global, the conference will be a two-day event to take place on the 24th and...