Why SMEs Cannot Afford to Ignore the Digital Transformation in 2025
Why SMEs Cannot Afford to Ignore the Digital Transformation in 2025 In Africa, small and medium enterprises (SMEs) are the backbone of the economy. They account for over 90% of…
How to Start a Profitable Online Business in Kenya 2025
How To Start An Online Business in Kenya With the Kenyan economy taking a turn for the worse each day, how to start a profitable online business becomes a lingering…
The Importance of Content Marketing Strategy 2023-2024
The Shift from Traditional Ads to Content Marketing: Why Businesses Must Adapt In today’s digital world, traditional TV and newspaper ads don’t grab attention like they used to. People now…
17 Exclusive Importance of Data Analytics for Business Success
Importance Of Data Analytics In Business In today’s business world, we see the importance of data analytics in solving problems, optimizing operations, and growing sales revenue. Professionals from various fields,…
4 Clear Strategies to Tackle Youth Unemployment in Service Industries
4 Clear Strategies to Tackle Youth Unemployment in Service Industries I had a conversation with ChatGPT, an artificial intelligence-powered chatbot on how we can unlock the potential of the Kenyan…
How can brands create brand love in competitive markets like the fast moving consumer foods?
Brand love in FMCG industry There are many brands in the fast moving consumer foods industry. It can be tough for brands to create brand love in such a competitive…
There’s no magic bullet in advertising: Diversify your marketing strategy to achieve your goals.
Why You Need a 360-Degree Marketing Strategy Today The most important thing I’ve learned in my ten years of helping businesses sell online is that there is no one magical…
What does it take to achieve Digital Transformation? How is the process?
Digital transformation is the process of using digital technology to change the way you do business. It can help you become more efficient and agile, and enable you to better…
Digital Marketing: A Guide For Small Businesses To Getting Started
If you run a small business and have been planning to get started with digital marketing, then this post is for you. Let’s face it, operating on a tight…
Understanding Content Marketing and its Importance to your Business
Are you endlessly pitching sales to your customers without paying attention to how you can help them solve problems? Fact, customers do not enjoy being bombarded with a sales…