This report was compiled in January of 2021. It was initially prepared by Hootsuite and We Are Social. Hootsuite is a SaaS that offers solutions in social media management. We Are Social is a creative agency with several offices around the world. The data in this report is fetched from various sources such as Statista. This page only covers data for Kenya.
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State of Digital - 2021
All the data, trends, and insights you need to help you understand how people use the internet, mobile, social media, and e-commerce
Kenya
Essential headlines for mobile, internet, and social media use
Total Population
54.38M
URBANISATION:
28.2%
Mobile Connections
59.24M
vs. POPULATION:
108.9%
Internet Users
21.75M
vs. POPULATION:
40.0%
Social Media Users
11.00M
vs. POPULATION:
20.2%
SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; OCDH; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY EARNINGS REPORTS; MEDIASCOPE; CAFEBAZAAR.COMPARABILITY ADVISORY: SOURCE CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO DATA ARE NOT COMPARABLE WITH PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS, SO MAY EXCEED INTERNET USER NUMBERS.
Annual Digital Growth
The year-on-year change in key indicators of digital adoption
Total Population
+2.3%
JAN 2021 vs. JAN 2020
+1.2 Million
Mobile Connections
+11.1%
JAN 2021 vs. JAN 2020
+5.9 Million
Internet Users
[N/A]
JAN 2021 vs. JAN 2020
[N/A]
Social Media Users
+25%
JAN 2021 vs. JAN 2020
+2.2 Million
SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; OCDH; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY EARNINGS REPORTS; MEDIASCOPE; CAFEBAZAAR. ||COMPARABILITY ADVISORY: SOURCE CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO DATA ARE NOT COMPARABLE WITH PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS, SO MAY EXCEED INTERNET USER NUMBERS.
Population Essentials
Population demographics and other key indicators
Total Population
54.38M
Urbanisation
28.2%
Female Population
50.3%
Density / KM2
95.5
Male Population
49.7%
Literacy (15+ Years)
81.5%
Annual Change
+2.3%
Female Literacy
78.2%
Median Age
20.3
Male Literacy
85.0%
SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED BY: THE UNITED NATIONS; THE U.S. CENSUS BUREAU; THE WORLD BANK; UNESCO; UNICEF; THE CIA WORLD FACTBOOK; PEW RESEARCH; INDEXMUNDI; PHRASEBASE; ETHNOLOGUE (ALL ACCESSED JAN 2021). NOTE: THE UNITED NATIONS DOES NOT PUBLISH POPULATION DATA FOR GENDERS OTHER THAN ‘FEMALE’ OR ‘MALE’.
Population By Age Group
The total number of people within each age group
Total Population
54.38M
+1.2 Million
Aged 13+
66.6%
36.2 Million
Aged 18+
54.8%
29.8 Million
Aged 16 - 64
56.8%
30.9 Million
SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; OCDH; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY EARNINGS REPORTS; MEDIASCOPE; CAFEBAZAAR. ||COMPARABILITY ADVISORY: SOURCE CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO DATA ARE NOT COMPARABLE WITH PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS, SO MAY EXCEED INTERNET USER NUMBERS.
Device Ownership
Percentage of internet users aged 16 to 64 that owns each kind of device
Mobile Phone (Any)
99.9%
TV Streaming
7.0%
Smart Phone
99.7%
Games Console
8.4%
Non-smartphone
14.4%
Smart Home Device
4.0%
Laptop / Desktop
60.2%
Smart Watch
14.0%
Tablet Device
19.9%
Virtual Reality
1.7%
SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED BY: THE UNITED NATIONS; THE U.S. CENSUS BUREAU; THE WORLD BANK; UNESCO; UNICEF; THE CIA WORLD FACTBOOK; PEW RESEARCH; INDEXMUNDI; PHRASEBASE; ETHNOLOGUE (ALL ACCESSED JAN 2021). NOTE: THE UNITED NATIONS DOES NOT PUBLISH POPULATION DATA FOR GENDERS OTHER THAN ‘FEMALE’ OR ‘MALE’.
Overview Of Internet Use
Key indicators of internet adoption and use
Total Number Of Internet Users (Any Device)
21.75
Million
Internet Users As A Percentage Of Population
40.0%
Annual Change In The No. Of Internet Users
[N/A]
Average Daily Time On Internet (16 - 64yrs)
[N/A]
Percentage Of Internet Users On Mobile Devices
96.1%
SOURCES: KEPIOS (JAN 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE UNITED NATIONS. DATA FOR TIME SPENT AND MOBILE INTERNET SHARE FROM GWI (Q3 2020). SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS.
Different Perspectives: Internet Adoption
Indicators of internet adoption published by different sources, offered for reference and perspective
ITU: Individuals Using The Internet
12.27M
vs. POPULATION:
22.6%
Cia World Factbook: Internet Users*
9.70M
vs. POPULATION:
17.8%
Internet World Stats: Internet Users
46.87M
vs. POPULATION:
86.2%
CAK: Internet Subscriptions*
43.45M
vs. POPULATION:
79.9%
SOURCES: AS STATED ABOVE EACH ICON (ALL ACCESSED JAN 2021); POPULATION DATA VIA THE UNITED NATIONS AND LOCAL GOVERNMENT AUTHORITIES. *NOTE: “INTERNET SUBSCRIPTIONS” MAY NOT EQUATE TO UNIQUE INDIVIDUAL SUBSCRIBERS.COMPARABILITY ADVISORY: THE HEADLINE FIGURE FOR INTERNET USERS CITED ELSEWHERE IN THIS REPORT INCLUDES DATA FROM SOURCES NOT FEATURED ON THIS SLIDE, AND MAY NOT MATCH ANY OF THE VALUES SHOWN HERE.
Mobile Internet Use
Users who access the internet via mobile phones
Total Number Of Mobile Internet Users (Cellular And / Or Wifi)
20.90
Million
Mobile Internet Users As A Percentage Of Total Internet Users
96.1%
Smartphone Internet Users As A Percentage Of Total Internet Users
94.6%
Feature Phone Internet Users As A Percentage Of Total Internet Users
3.2%
Average Daily Time Users Aged 16 To 64 Spend Using Mobile Internet
4H 58M
SOURCES: KEPIOS (JAN 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE UNITED NATIONS. DATA FOR TIME SPENT AND MOBILE INTERNET SHARE FROM GWI (Q3 2020). SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS.
Internet Connection Speeds: Overview
Average download speeds for mobile and fixed internet connections, with year-on-year comparisons
Average Download Speed Of Mobile Internet Connections
25.06
MBPS
1 Year Change In Average Mobile Internet Connections Speed
+21.4%
Average Download Speed Of Fixed Internet Connections
20.72
MBPS
Year-on-year Change In Average Speed Of Fixed Internet Connections
+11.0%
SOURCES: AS STATED ABOVE EACH ICON (ALL ACCESSED JAN 2021); POPULATION DATA VIA THE UNITED NATIONS AND LOCAL GOVERNMENT AUTHORITIES. *NOTE: “INTERNET SUBSCRIPTIONS” MAY NOT EQUATE TO UNIQUE INDIVIDUAL SUBSCRIBERS.COMPARABILITY ADVISORY: THE HEADLINE FIGURE FOR INTERNET USERS CITED ELSEWHERE IN THIS REPORT INCLUDES DATA FROM SOURCES NOT FEATURED ON THIS SLIDE, AND MAY NOT MATCH ANY OF THE VALUES SHOWN HERE.
Share Of Web Traffic By Device
Each device’s share of total web pages served to web browsers
Mobile Phones
74.2%
DEC 2020 vs. DEC 2019:
+7.8%
+539 BPS
Laptops & Desktops
24.7%
DEC 2020 vs. DEC 2019:
-17%
-518 BPS
Tablet Computers
1.1%
DEC 2020 vs. DEC 2019:
-15%
-20 BPS
Other Devices
0.02%
DEC 2020 vs. DEC 2019:
-33%
-1 BP
SOURCE: STATCOUNTER (ACCESSED JAN 2021). FIGURES REPRESENT EACH DEVICE’S SHARE OF WEB PAGES SERVED TO WEB BROWSERS ONLY. NOTES: FIGURES FOR DEVICE SHARE ARE FOR DECEMBER 2020; ANNUAL CHANGE FIGURES COMPARE MONTHLY SHARE VALUES FOR DECEMBER 2020 TO DECEMBER 2019. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). ‘BPS’ VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE IN SHARE VALUES.
Share Of Web Traffic By Browser
Based on web pages served to web browsers running on any device
Chrome
58.4%
Y-O-Y: +5.8%
Microsoft Edge*
1.3%
Y-O-Y: +22%
Safari
2.9%
Y-O-Y: -39%
Opera
31.9%
Y-O-Y: +4.8%
Firefox
3.0%
Y-O-Y: -32%
Internet Explorer
0.2%
Y-O-Y: -50%
Laptop / Desktop
1.4%
Y-O-Y: +9.2%
Other
0.9%
Y-O-Y: -63%
SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED BY: THE UNITED NATIONS; THE U.S. CENSUS BUREAU; THE WORLD BANK; UNESCO; UNICEF; THE CIA WORLD FACTBOOK; PEW RESEARCH; INDEXMUNDI; PHRASEBASE; ETHNOLOGUE (ALL ACCESSED JAN 2021). NOTE: THE UNITED NATIONS DOES NOT PUBLISH POPULATION DATA FOR GENDERS OTHER THAN ‘FEMALE’ OR ‘MALE’.