The world is moving digital; it has been for a while now. The move may have felt static for a while but not anymore. Digital transformation is permeating into our…
Imagine a legion of graduates, dew-fresh from campus, with hard-earned degrees in IT and Computer Science. They walk up to an iron door marked in gold letters, JOB MARKET, and…
By Sylvia Mukami Have you ever been referred to a website by a friend or colleague and upon getting there you were thrown into total disarray? I’m talking about a…
By Sylvia Mukami This one is for the entrepreneurs; the ones who would rather run their own business than enjoy the comforts of a conventional 8-5 salaried job. You have…
By Lilian Onditi Francis Waithaka is a digital marketing and advertising professional with over fifteen years of experience. He studied Information technology at the Jomo Kenyatta University of Science and…
A Greek Philosopher once said, change is the only constant thing in life. In business, these changes are experienced every day. Some of the shifts happen gradually while others are…
The debate on how best brands should measure the impact of digital marketing is not new. Here is an interesting perspective from Jack Mugi, the Founder of iStats on whether digital marketers…
The ability to measure the effectiveness of an online marketing campaign is as crucial as running the campaign itself. Without measuring the impact of your online marketing, you can’t know…