Conversational Marketing, what do we know?
How we buy and sell has changed over the course of time. People do not want to fill out forms to get details of a product. They want something that…
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Evolution of Industries through Digital Transformation
The world is moving digital; it has been for a while now. The move may have felt static for a while but not anymore. Digital transformation is permeating into our…
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One Class At A Time: Mastering The Secrets Of Digital Marketing
Imagine a legion of graduates, dew-fresh from campus, with hard-earned degrees in IT and Computer Science. They walk up to an iron door marked in gold letters, JOB MARKET, and…
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Why user experience matters in digital marketing
By Sylvia Mukami Have you ever been referred to a website by a friend or colleague and upon getting there you were thrown into total disarray? I’m talking about a…
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How Kenyan entrepreneurs can grow their business with digital marketing
By Sylvia Mukami This one is for the entrepreneurs; the ones who would rather run their own business than enjoy the comforts of a conventional 8-5 salaried job. You have…
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A Perspective On Digital Marketing
By Lilian Onditi Francis Waithaka is a digital marketing and advertising professional with over fifteen years of experience. He studied Information technology at the Jomo Kenyatta University of Science and…
Read More A Glimpse Of Digital Marketing Through The Eyes Of A Practitioner
A Greek Philosopher once said, change is the only constant thing in life. In business, these changes are experienced every day. Some of the shifts happen gradually while others are…
Read More As a Digital Marketer, are you measuring the right metrics?
The debate on how best brands should measure the impact of digital marketing is not new. Here is an interesting perspective from Jack Mugi, the Founder of iStats on whether digital marketers…
Read More 10 must have Analytics tools for every digital marketer
The ability to measure the effectiveness of an online marketing campaign is as crucial as running the campaign itself. Without measuring the impact of your online marketing, you can’t know…
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