Top 3 Secret Search Engine Optimization Techniques for Businesses
Search engine optimization and particularly Search engine optimization techniques are essential for driving website traffic. Think of it as an act of making yourself attractive to your crush, only that in this case, you represent your website, and your crush represents the ideal customer you wish to buy from you.
Performing the right kind of SEO can be as easy as ABC, especially if you know exactly what to do and where to click. In this blog, you’re going to discover hidden secrets to excellent SEO techniques and as a bonus you’ll receive a direct link to acquiring the best rated SEO tool in 2024. Less theories, more facts. Let’s dive in!
What is Search Engine Optimization in simple words?
Search Engine Optimization, also shortened as SEO, is a never-ending act of attracting interested audiences to your digital platform. Think about e-commerce websites, corporate websites , LinkedIn articles, Instagram reels, the list doesn’t end here!
One amazing thing about SEO is that a single tool can get the whole jobe done for you, even if it is your first day on the job as an SEO analyst.
The two most popular SEO tools in 2024 are discussed in this blog and a final go-to recommendation given to you at the end of the blog.
Three easy-to-remember steps of improving your Search Engine Optimization skill are:
- Always work with a tool.
- Create and track your SEO goals.
- Keep optimizing your content.
How Can Search Engine Optimization Increase Business Opportunities?
Search Engine Optimization is your arsenal in building a successful business. And I am not talking about the EPL football team.
To understand how exactly SEO increases business opportunity, we have to rollback to the definition of “Business Opportunity”.
What is a Business Opportunity? – Depending on what niche you’re currently in, this could mean anything from acquiring new customers to tripling your annual revenue stats, right? However, for the sake of forming a common ground of understanding, would you agree that a business opportunity might be as simple as increasing the number of customers that inquire about your service/product on a daily basis?
I would like to think so. In that case, it would work well for your business if your daily inquiries and possibly lead generation increases by (x + 10). “X” being your current figure.
How can search engine optimization be achieved?
Achieving the proper kind of search engine optimization requires a strategy which you’re going to learn and adapt today.
This strategy involves knowing the following concepts:
- What you wish to obtain
- How you wish to obtain it
- What you need to do to obtain it
- How to realize the fruits of your efforts.
These concepts have been explained in detail in the sections below. Let’s read on to discover what moe lies therein.
Setting up Search Engine Optimization Goals
The most important part of setting an SEO goal is to acknowledge your current position and put a mark on your desired position. For instance, your SEO goal can be as simple as “To increase the average position from ‘17.5’ to ‘10’ in the next 2 months”.
Creating such a picture in mind will play a big role in helping you stay motivated and enthusiastic about improving your search engine score.
Performing Search Engine Optimization Tasks
Once you clearly understand where you want to go, the next thing to do is outline a list of tasks that you will be performing in an aim to achieve this goal.
Here is a FREE simple checklist that you can steal for your SEO tasks (This hack works well with pages and posts):
- Perform a Keyword Research and select a primary focus keyword for your page/post. You can use keyword research tools like Google Keyword Planner, Answer The Public, Keywords Everywhere amongst many more.
- Write an SEO title, permalink and Meta description for your page/post. Ensure they all include your focus keyword(s).
- Use the focus keyword at the beginning of your content.
- Consider having at least 600 words in your page/post and use the focus word in your content.
- Use the focus keyword in your headings (H1, H2, H3,… etc)
- Include an image with the focus keyword as your Alt Text.
- Link your page/post to at least one external and internal resource.
- Include a positive/ negative sentiment word in your SEO title.
- Include a number in your SEO title.
- Use a Table of Contents plugin in your page/post.
Analyzing and Reporting Search Engine Optimization Efforts
Analyzing and reporting your SEO tasks is the cherry on top of the ice cake. This is the moment where you justify whether you’re doing well, or need more improvement.
When tracking your optimization efforts, it is important that you understand how many people are able to see your content, and interact with it. This also includes the need to understand what needs brought them to your doorstep.
Google Search Console and Google Analytics are awesome tool that can make it easy for you to record and decipher this data.
Best Rated SEO Tools in 2024
Yoast SEO Tool
Yoast SEO has made a name for themselves in the SEO space and this can be attributed to how they have simplified SEO to only a few clicks. With their measures of success being limited to three logic levels: “Poor”, “Needs Improvement”, and “Good”.
Yoast SEO has both a FREE and Premium subscription package starting at $99/ year (ex. VAT) that allows their fan base to drive more traffic to their websites without breaking the bank.
Yoast SEO’s tool boasts of a powerful capability to optimize a single page/post for up to 5 keywords! This is quite impressive, I must agree
.
Here is a link that you can use to view more features that Yoast SEO has to offer.
Rank Math SEO Tool
Rank Math SEO has undoubtedly risen above all tides to be named king of SEO tools in 2024. Rank Math SEO is pocket friendly as it offers both a FREE and Premium subscription package at $6.99/ month which is a more affordable rate compared to Yoast SEO’s offerings.
Why switch over to the Rank Math SEO tool?
Easy to follow setup wizard
Rank Math SEO understands the importance of proper installation and configuration. That is why they designed an easy to follow setup wizard tha practically walks through every step of the onboarding procedure. All you have to do is read the instructions and follow them to the letter.
Clean, and Simple User Interface
Rank Math SEO has made it a priority to present to you the right information at the right time. The SEO interface appears at the bottom right after your page/post content and only displays a checklist for your SEO needs. There are no unnecessary ads or promotional content that might distract you from your most important goal.
Content AI Assistant Available
Rank Math SEO has taken advantage of the rampantly growing Artificial Intelligence wind and made available to you your personal content AI assistant. By subscribing to their paid packages, you receive credits that enable you to prompt their powerful AI model and create astonishing content for your page/posts.
The amazing benefits you enjoy with Rank Math SEO
Integration of Google Search Console and Analytics
You can make sure you don’t miss any ranking chances by putting your search console and analytics SEO data right into your WordPress admin dashboard.
A strong schema generator.
With a built-in schema generator, it’s easy to use schema to boost your results. Any URL online can be used to copy schema templates.
Free Tracking of Keyword Rank.
Track term rank is simple—all you have to do is click a button. You don’t need to buy different software to keep track of your ranks.
Works with Elementor, WP Bakery and Divi.
You can use any builder, like Elementor and Divi, to make your website, and all of the SEO tools will work with third-party page builders.
Module for Image SEO.
Adding image alt tags to your blog on the fly will make sure you don’t forget to optimize any of the images you post.
Search Engine Optimization Process With Rank Math SEO on WordPress
Using the information we’ve gathered above, let’s proceed to optimize this page with Rank Math SEO tool. This is going to be a step-by-step guide on how to improve the SEO score from 0% to as high as we can.
Step 1: SEO Focus Keyword
We need an SEO focus keyword that will trigger the visibility of this page whenever our target audience searches for it on search engines like Google, Bing, and the likes.
The page contains checklists and guides on how to perform numerous digital marketing tasks. As such, we’ll use “digital marketing checklist” as our SEO focus keyword.
Step 2: SEO Title, Permalink, and Meta Tag
We need an SEO title, permalink (also known as url) and the meta tag description for the page. It is important to note that these three entities MUST have the focus keyword naturally blend into them exactly as it appears on the Focus Keyword area. See screenshots below for examples:
Step 3: Implement Rank Math SEO Tips
The Rank Math SEO tool will automatically prepare a checklist with suggestions on how to get your score as high as possible. Your task is to comb through the list item by item and optimize as much as you can.
Search Engine Optimization Career, Course and Training
This is your opportunity to grab a once in a lifetime offer to learn Rank Math SEO tool. You can reserve your seat in a physical 2-Day Digital Marketing and Search Engine Optimization training session here in Nairobi, Kenya. In addition, you get a FREE 30 day mentorship program that will empower your SEO techniques, placing your business and brand high above search engine results.
At the end of the 2 days, you will be awarded with a certificate of completion that justifies your newly acquired skills. You will also be granted FREE admission into a community of Digital Marketing experts with whom you can share tips, guidance and experience in growth.
To get a call-back from our customer care desk, fill and submit your details in the form that appears at the bottom of our 2-Day Digital Marketing Masterclass page. Or simply send a WhatsApp text to our contact on +254701056985.
