Digital Minimalism: Responsible use of social media
Digital Minimalism: Responsible use of social media Cal Newport, a professor and celebrated author of the book ‘Digital Minimalism: Choosing a Focused Life in a Noisy World’ outlined his approach…
Demystifying The Huduma Namba
Demystifying The Huduma Namba The urgency and insistence of the government for citizens to register for the Huduma Namba has had several Kenyans patiently make the long queue to register.…
Evolution of Industries through Digital Transformation
Evolution of Industries through Digital Transformation The world is moving digital; it has been for a while now. The move may have felt static for a while but not anymore.…
How Data-Informed Decisions Impacts Marketing
How Data-Informed Decisions Impacts Marketing Think of marketing analytics as three experts at a conference talking about different facets of data: 1) Descriptive talks about the past, the history of…
Insights From Africa’s Cyber Security Report
The growing appetite to create convenience for customers using technology solutions and the internet is a good thing but it also poses security risks to businesses and governments in Kenya…
Mobile Application Marketing; Leveraging Kenya’s Love for Smartphones
Mobile Application Marketing At 83% Kenya is officially the leading consumer of internet in the world. According to Jumia’s Kenya Mobile White Paper 2018, this high internet penetration can be…
Telkom Kenya Bets On Interoperability For The Growth Of Its Mobile Money
After the rebranding of Telkom Kenya from Orange Kenya that began in June last year, the company has come up with a new mobile money service, T-Kash to compete with…
5 Things you didn’t know about Tkash.
Telkom Kenya launched TKash their money transfer service on March this year to compete with Mpesa and Airtel Money. Here are some interesting facts you didn’t know about T-Kash. You…
What’s The Big Deal About Data?
Remember when you were in high school and mathematics was the bane of your existence? You couldn’t wait to graduate and leave those pesky numbers behind. Little by little, you’ve…
A Guide To Content Marketing
Whatever you’re selling, people out there are looking for someone like you. So why aren’t they choosing you? Look at me! Look at my product! Look at my business! Traditional…