What does it take to achieve Digital Transformation? How is the process?
Digital transformation is the process of using digital technology to change the way you do business. It can help you become more efficient and agile, and enable you to better…
What is the Jobs To Be Done Framework? Why is it effective in understanding customers?
Jobs to be done framework There’s a new framework in town that is shaking up the way businesses understand their customers: the jobs to be done (JTBD) framework. JTBD is…
How can companies benefit from the power of BI?
As a business owner, you know that data is important. But what many business owners don’t realize is just how much valuable information they are sitting on top of without…
Digital Marketing Strategy During the COVID-19 Pandemic
How should marketing and advertising look like during a pandemic? Outline 1) Understanding the times we are in 2) Messaging 3) Channels 4) Talent 5) …
Tips On How To Increase Your Mobile App downloads
App Store Optimisation (ASO) Focus On Your App Title And Description Optimize Your Title, Keywords, Description and Reviews/Ratings Decide On A Specific Number Of Keywords To Use Use Your Brand…
How To Measure Marketing Campaign Effectiveness
How To Measure Marketing Campaign Effectiveness We all want to invest in places that bear us returns. Establishing zero returns on any investment in a business is both draining to…
What is UX Design and how does it affect your product?
What is UX Design and how does it affect your product? Creating an app or a website is quite simple. With so many website creation services like WordPress, Wix and…