Level The Playing Field: How To Go World-Class With Your Website
Level The Playing Field: How To Go World-Class With Your Website If your business does not have a website (or it isn’t updated and user-friendly), it is safe to say…
Everything You Need To Know About Websites- Including Terms and Definitions
Everything You Need To Know About Websites- Including Terms and Definitions According to Google, a website is ‘a set of related web pages located under a single domain name.’ We’re…
How Data-Informed Decisions Impacts Marketing
How Data-Informed Decisions Impacts Marketing Think of marketing analytics as three experts at a conference talking about different facets of data: 1) Descriptive talks about the past, the history of…
Mobile Application Marketing; Leveraging Kenya’s Love for Smartphones
Mobile Application Marketing At 83% Kenya is officially the leading consumer of internet in the world. According to Jumia’s Kenya Mobile White Paper 2018, this high internet penetration can be…
SEO For Beginners: Get Higher Search Ranking For Your Blog in 2018
This is a guide to SEO (Search Engine Optimization) for absolute beginners that will give you practical advice on how to optimize your blog posts so that you can rank…
A Revolutionary Idea: Train One Million African Entrepreneurs By 2023
Did you know that by 2030, the working age population in Africa will increase to over 600 million? That means that every year for the next three decades, 15 to…
Find Out What a CRM Can Do For Your Business
Find Out What a CRM Can Do For Your Business “So what exactly is a CRM and why should you care about it?” At last, the day has come to…
What’s The Big Deal About Data?
Remember when you were in high school and mathematics was the bane of your existence? You couldn’t wait to graduate and leave those pesky numbers behind. Little by little, you’ve…
A Guide To Content Marketing
Whatever you’re selling, people out there are looking for someone like you. So why aren’t they choosing you? Look at me! Look at my product! Look at my business! Traditional…
One Class At A Time: Mastering The Secrets Of Digital Marketing
Imagine a legion of graduates, dew-fresh from campus, with hard-earned degrees in IT and Computer Science. They walk up to an iron door marked in gold letters, JOB MARKET, and…