How To Measure Marketing Campaign Effectiveness
How To Measure Marketing Campaign Effectiveness We all want to invest in places that bear us returns. Establishing zero returns on any investment in a business is both draining to…
What is UX Design and how does it affect your product?
What is UX Design and how does it affect your product? Creating an app or a website is quite simple. With so many website creation services like WordPress, Wix and…
Digital Marketing Strategies That Have Been Proven To Work
Digital Marketing Strategies That Have Been Proven To Work Marketing strategies depend solely on how people use search engines and every marketer seeks to add value to their marketing efforts,…
Mastering Search Engine Optimization (SEO): Essential Strategies for Dominating the Digital Landscape
Mastering Search Engine Optimization (SEO): Essential Strategies for Dominating the Digital Landscape Search Engine Optimization is a term used time and time again in the digital space. It is a…
The Gaps of High Potential Technology in a Foreign Land
In a recent visit to India, I was very excited to see how technology has indeed made the world a small village and more accessible to everyone. It was a…
Digital Minimalism: Responsible use of social media
Digital Minimalism: Responsible use of social media Cal Newport, a professor and celebrated author of the book ‘Digital Minimalism: Choosing a Focused Life in a Noisy World’ outlined his approach…
How Customer Journey Mapping Helps in Improving Website Traffic and Conversions
Ever wondered how your customer experiences your brand? Ever thought of trying to fit into your customers’ shoes and understanding the pain points they must deal with as they interact…
Conversational Marketing, what do we know?
Conversational Marketing, what do we know? How we buy and sell has changed over the course of time. People do not want to fill out forms to get details of…
Is Social Media Taking Over Our Lives?
How Social Media is Changing the World: Is Social Media Ruining Our Real-Life Connections? Facebook, Instagram, Twitter, SnapChat…the list goes on and on. Many social media platforms have erupted over…
Evolution of Industries through Digital Transformation
Evolution of Industries through Digital Transformation The world is moving digital; it has been for a while now. The move may have felt static for a while but not anymore.…