How Data-Informed Decisions Impacts Marketing
How Data-Informed Decisions Impacts Marketing Think of marketing analytics as three experts at a conference talking about different facets of data: 1) Descriptive talks about the past, the history of…
Cyber Secure? Kenya needs a new approach to defend itself against cyber attacks
Cyber Secure? Kenya needs a new approach to defend itself against cyber attacks Identity theft and other forms of cybercrimes have become a real danger for companies and governments across the…
Insights From Africa’s Cyber Security Report
The growing appetite to create convenience for customers using technology solutions and the internet is a good thing but it also poses security risks to businesses and governments in Kenya…
A Revolutionary Idea: Train One Million African Entrepreneurs By 2023
Did you know that by 2030, the working age population in Africa will increase to over 600 million? That means that every year for the next three decades, 15 to…
Find Out What a CRM Can Do For Your Business
Find Out What a CRM Can Do For Your Business “So what exactly is a CRM and why should you care about it?” At last, the day has come to…
What’s The Big Deal About Data?
Remember when you were in high school and mathematics was the bane of your existence? You couldn’t wait to graduate and leave those pesky numbers behind. Little by little, you’ve…
Through the eyes of Madame Boss
By Anita Thuku I am human and with that in mind, I am a complicated one. I remember the first time I heard about digital marketing I had a hullaballoo…
How to craft an accurate buyer persona for your business
By Sylvia Mukami Do you remember your first crush and how taken you were with her? You carefully studied her so you could be aware of her preferences. If she…
The Top Popular Blogs in Kenya 2016
The much-awaited competition for the Best Blogs in Kenya took place on Saturday 14th May 2016 at Radisson Blu Nairobi. The competition organized and hosted by Kenya bloggers association- BAKE came with…
Huge untapped market for Laptops and second-hand phones in Kenya
There’s a huge untapped market for second-hand phones and laptops in Kenya and around the world. That’s according to the 2016 data released by Deloitte East Africa on Technology, Media,…