Understanding Content Marketing and its Importance to your Business
Are you endlessly pitching sales to your customers without paying attention to how you can help them solve problems? Fact, customers do not enjoy being bombarded with a sales…
What I’ve learned working with small & medium size enterprises in Kenya
We spent the first two years of our business testing ideas and learning how to run the business. We had found a small office in the Central business district which…
How to Overcome Marketing Challenges Facing SMEs in Kenya
Unless you live under a bush, you have probably come across a marketing campaign on television or a social media platform that amuses you or annoys you. If the word…
What makes or breaks small business ventures in Kenya
Most of us can attest to knowing at least one or two entrepreneurs who are always shifting from one business venture to another. Closer observation would reveal that such a…
Digital Trends in Kenya 2020: Social Media Insights and Internet Usage
Digital Trends in Kenya 2020: Social Media Insights and Internet Usage The Digital Data Insights of Kenya 2020 has just been released by DataReportal and the findings show that the…
Is Digital PR the Future of Marketing?
You’re a business owner despairing that your website isn’t in the coveted top three organic positions for your keywords in Google’s search results, Digital PR is the holy grail. So…
Tips On How To Increase Your Mobile App downloads
App Store Optimisation (ASO) Focus On Your App Title And Description Optimize Your Title, Keywords, Description and Reviews/Ratings Decide On A Specific Number Of Keywords To Use Use Your Brand…
How To Integrate eCommerce Sites with ERP Systems
How To Integrate eCommerce Sites with ERP Systems ARTICLE SUMMARY: How e-Commerce integration can benefit your business/company/organization. eCommerce integration in developing countries. The drawbacks of manual processes. Digital 4 Africa’s…
How To Measure Marketing Campaign Effectiveness
How To Measure Marketing Campaign Effectiveness We all want to invest in places that bear us returns. Establishing zero returns on any investment in a business is both draining to…
What is UX Design and how does it affect your product?
What is UX Design and how does it affect your product? Creating an app or a website is quite simple. With so many website creation services like WordPress, Wix and…