There’s no magic bullet in advertising: Diversify your marketing strategy to achieve your goals. 

 

The most important thing I’ve learned in my ten years of helping businesses sell online is that there is no one magical tool or hack that can help you reach your marketing objectives. You must design a 360-degree solution that reaches customers across all channels.  This is due to the fact that people do not devote all of their attention to a single channel. Spending all of your advertising budget on Facebook or Instagram is not an effective marketing strategy. 

Develop a multi-pronged marketing plan that incorporates:

  • Google Search Ads are a great way to target individuals who are looking for your goods.
  • YouTube Ads are effective in raising brand recognition.
  • Influencer marketing is a good way to target Generation Z.
  • Facebook, Instagram, and Tiktok 
  • Sponsored content
  • Content marketing – SEO
  • Attending live or virtual events such as Webinars and conferences allows you to engage with people on a more personal level.
  • Email marketing

Digital For Africa

Resources: Checklists

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