During the Global Entrepreneurship Summit held in July this year, President Obama emphasized on the need to create jobs. Creation of jobs via start up enterprises that are focused on…
The experience of designing, developing and hosting websites in Kenya is terrible and needs to be fixed. I once assigned an independent developer to build a website for a friend…
There is a trend in Europe and the US where companies especially technology companies are now preferring to work with Freelancers, Consultants or independent contractors instead of hiring employees as…
Wikipedia describes a “social experiment” as a research project conducted with human subjects in the real world that typically investigates the effects of a policy intervention by randomly assigning individuals,…
The debate on how best brands should measure the impact of digital marketing is not new. Here is an interesting perspective from Jack Mugi, the Founder of iStats on whether digital marketers…
There has been a huge gap in Kenya when it comes to getting accurate and reliable Social Media analytics tools that are built for the African market. Some of the…
The ability to measure the effectiveness of an online marketing campaign is as crucial as running the campaign itself. Without measuring the impact of your online marketing, you can’t know…