Why user experience matters in digital marketing
By Sylvia MukamiHave you ever been referred to a website by a friend or colleague and upon getting there you were thrown into total disarray? I’m talking about a webpage that had the power to depress you even at your best of times. Unreadable font,...
How to craft an accurate buyer persona for your business
By Sylvia MukamiDo you remember your first crush and how taken you were with her? You carefully studied her so you could be aware of her preferences. If she liked Wildlife Club, you would go on and on preaching the “protect endangered species” gospel. If she...
How Kenyan entrepreneurs can grow their business with digital marketing
By Sylvia MukamiThis one is for the entrepreneurs; the ones who would rather run their own business than enjoy the comforts of a conventional 8-5 salaried job. You have decided to roll with the punches, enjoying the rewards and bearing the risks that come with...
A Perspective On Digital Marketing
By Lilian OnditiFrancis Waithaka is a digital marketing and advertising professional with over fifteen years of experience. He studied Information technology at the Jomo Kenyatta University of Science and Technology. However, his interest in digital marketing was born purely out of passion. He had various...
A Glimpse Of Digital Marketing Through The Eyes Of A Practitioner
A Greek Philosopher once said, change is the only constant thing in life. In business, these changes are experienced every day. Some of the shifts happen gradually while others are instant. Business owners have to keep an eye out so as to stay ahead of...
Mpesa is Kenya’s most popular brand, dislodging its parent Safaricom
M-PESA, Kenya’s mobile payment service has been crowned as Kenya’s leading Superbrand, by the...
The Top Popular Blogs in Kenya 2016
The much-awaited competition for the Best Blogs in Kenya took place on Saturday 14th May 2016 at Radisson Blu Nairobi. The competition organized and hosted by Kenya bloggers association- BAKE came with a lot of surprises as new blogs featured in most categories. Most people were disappointed...
Huge untapped market for Laptops and second-hand phones in Kenya
There’s a huge untapped market for second-hand phones and laptops in Kenya and around the world. That’s according to the 2016 data released by Deloitte East Africa on Technology, Media, and Telecommunications (TMT) sectors. At the start of 2002, Instant messaging, e-mail, e-commerce, maps, search...
10 Important Lessons I’ve learned working with Small Businesses in Kenya
I have been supporting small businesses in Kenya in the area of marketing and advertising. I must say this has been an incredible journey and experience which was actually born out of my passion for helping small businesses grow so that they can be profitable...
2016 Is The Year Digital Advertising In Kenya Will Reach A Tipping Point
The growth of digital and social media is opening business opportunities in the areas of eCommerce, digital media and entertainment, digital marketing training and digital advertising in Kenya. What does the growth of internet and mobile users mean for businesses in Kenya? My analysis of...