Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.…
5 must haves for a high converting landing page
By Sylvia Mukami One of the greatest challenges of any business is convincing people to buy your products or services. Luckily, in the 21st century, this process can be automated…
Email Marketing Guide for Entrepreneurs In Kenya
By Sylvia Mukami No one likes to mess up a dinner invitation. You clean up really well and show up on time. You also bring a gift with you, like a…
Through the eyes of Madame Boss
By Anita Thuku I am human and with that in mind, I am a complicated one. I remember the first time I heard about digital marketing I had a hullaballoo…
Why user experience matters in digital marketing
By Sylvia Mukami Have you ever been referred to a website by a friend or colleague and upon getting there you were thrown into total disarray? I’m talking about a…
How to craft an accurate buyer persona for your business
By Sylvia Mukami Do you remember your first crush and how taken you were with her? You carefully studied her so you could be aware of her preferences. If she…
How Kenyan entrepreneurs can grow their business with digital marketing
By Sylvia Mukami This one is for the entrepreneurs; the ones who would rather run their own business than enjoy the comforts of a conventional 8-5 salaried job. You have…
A Perspective On Digital Marketing
By Lilian Onditi Francis Waithaka is a digital marketing and advertising professional with over fifteen years of experience. He studied Information technology at the Jomo Kenyatta University of Science and…
A Glimpse Of Digital Marketing Through The Eyes Of A Practitioner
A Greek Philosopher once said, change is the only constant thing in life. In business, these changes are experienced every day. Some of the shifts happen gradually while others are…
Mpesa is Kenya’s most popular brand, dislodging its parent Safaricom
M-PESA, Kenya’s mobile payment service has been crowned as Kenya’s leading Superbrand, by the