6 Questions to Turn Your Content Creation into Cash in 2025
The digital wave rush is here, and your phone is the key to cashing in! Whether you’re a student at The University of Nairobi, a corporate professional working in Westlands, or an entrepreneur passionate about building your business into a legacy, the right kind of content creation can transform scrolls into shillings.
At Digital 4 Africa, we’ve been able to grow our social media platforms into income generation systems by attracting potential customers for our core services and training.
Our secret? Asking six simple questions to create content that attracts, slaps and pays. Having been inspired by Kenyan stars like Elvis Warutumo and Ivy Wanjiru, this blog shares our proven framework to help you create engaging posts that monetize your skills and/or business. Let’s dive in!
1. What’s Your Story/Problem/Solution?
Every great post starts with a story. Identify a theme or topic that sits right at the middle of your audience. Think about the problems your audience faces (e.g., unemployment, 66.71% in Kenya) and offer a solution (e.g., TikTok tutorials).
Elvis Warutumo solved joblessness by teaching graphic design on YouTube Telegram and Tiktok, growing 27,000 Telegram followers in less than 2 years.
If you’re having a difficult time picking a topic, start from something as simple as sharing a personal struggle. You could talk about your first experience trying out a skill, product, solving a problem,etc. This is a blank cheque and you have the power to write yourself any amount of awesomeness!
2. Who’s Your Audience?
Do you actually know your crowd? Are they Gen Z students, professionals, or SMEs? The hidden secret here is to create content that is tailored to their needs. During his prime, Khalif Kairo’s Instagram car videos targeted young buyers, driving kaiandkaro.com to 200K+ monthly users.
Here’s a list of items you ought to consider when figuring out who your audience is:
- Their name
- Job Title
- Age
- Level of Education
- Preferred social media platforms
- Preferred method of communication
- Preferred method of content consumption
- Their goals/objectives
- Their biggest challenges
3. Who’s the Storyteller?
That’s not you! The storyteller ought to be a personality. Oftentimes this can be you or your business, however the best way to approach this is ask yourself; “What impression of myself/brand do I want to create in the minds of my audience?”
You’ll end up creating a storyteller persona like “An authority corporate brand that creates solutions for foreign investors who seek investment opportunities in the East African textile industry.”
Share your unique voice through your persona, like Ivy Wanjiru’s LinkedIn financial tips, who was voted amongst the Top 100 Voices of 2024. Be real—don’t just obsess over clickbait content.
4. What Should They Know?
Teach one key lesson. For example, show your audience how to earn 5,000-20,000 KES freelancing on Instagram with digital marketing skills. Make it actionable by literally pointing out the next steps that your audience needs to take in order to create momentum.
Most content creators shy away from giving out free and valuable information out of fear of the audience using the content and ditching them as the source. These creators would normally withhold information they see as important with the hope that their audience would come knocking on their door for the full version. Well, let me tell you right now that you will stand alone waiting on that door. You see, people despise being desperate and at the mercy of their fellow beings. Out of their ego, they will walk away from your content and seek another creator who gives them what they need with less hustle.
So then, instead of setting yourself up for failure, offer free and valuable information to your audience. I guarantee you that just like Kenyans adamantly use MPESA despite the high charges, your audience will stick with you because you satisfy their needs.
5. How Should They Feel?
Spark emotions! Inspire confidence! Go wild and even throw in a bit of fear! Whatever you do, always strive to make your audience feel something. Oftentimes, your content should make your people feel empowered, educated, mind-blown, entertained, thrilled, put any adjective here that describes an emotional state and you’re good to go!.
6. What Should They Do?
This is the cherry on top of the ice cream! Always end your content with a clear action for your audience to take. Remember, this action has to be tied down to either lead generation or selling. Some of the most commonly used call-to-actions (CTAs) include: “Book a free consultation”, “Visit our shop…”, “Check out our product catalog”. By now, I hope you get the hang of it and can come up with several actions that you can try out in your next post.
So then, these six questions—story, audience, storyteller, knowledge, feelings, action—turn your content into cash. Moreover, you just need to focus on starting small, and scale to hundred thousands of engagements, like Elvis Warutumo.
That being said and done, Digital4Africa’s here to guide you. Join our 2- Day Digital Marketing training (KES 15,000) and learn how to master content creation from our experienced content creators like Manasseh Adina who has been very instrumental in pushing the team into creating easy-to-consume social media content.
Call us on +254 743 830 663 to save your seat in our upcoming digital marketing training. Feel free to tag any of our social media platforms when you create your content. Until then, create content that offers value and the internet will reward you!
