In business, strategy and approach are paramount for success and positive results. Our digital marketing course aims to expand your thinking in digital marketing and expose you to new strategies that have been tried and tested by digital marketing experts worldwide.
Our expertise in entrepreneurship and understanding of the local context place us at an advantage to help you sharpen your digital marketing skills.
This digital marketing course is suitable for those who have a firm belief that ‘time is money’ and want to save as much of it as possible. The busy professional and the entrepreneur who wants to gain digital marketing skills in the shortest time possible will greatly benefit from this masterclass. Our mentorship helps you ask questions as you practice the skills you learnt.
The Digital 4 Africa digital marketing course is practical and the instructors will use a step-by-step approach to show you how to navigate the online space. After completing the 2-day training, you will get a certificate of participation from Digital For Africa LTD and a whole month of mentorship to help you implement and grasp better the concepts taught in our class.
The digital marketing course also exposes you to other like-minded businesses and individuals whom you can learn from.
They say knowledge is power. Our digital marketing course gives you the power to succeed in the online space. Digital marketing skills such as technical SEO, Advanced Google Analytics, Social Media Marketing, Growth-Hacking and Media Buying are currently high on demand in the job market. Those who acquire these digital marketing skills can work as consultants, or get well-paying jobs in companies or advertising agencies. Likewise, business owners or executives who acquire these skills are able to steer their organizations in the right direction and know what to demand for from their digital marketing teams.
We created a digital marketing course that’s as flexible as your schedule but rigorous enough to prove you have the knowledge needed to advance your digital marketing skills and apply them in your business.
Equip your team to drive measurable growth through SEO, social media strategy, and data-driven campaigns.
Francis Waithaka is a former faculty member in Digital Marketing at ADMI and trains entrepreneurs at Centonomy. He’s worked as a consultant at Kenya’s largest bank, KCB, where he trained staff on digital customer experience and social media marketing. He’s passionate about experience design, content marketing, and data analytics. When not at work, Francis does aerobatics, travelling, and cheering his favourite football team – Chelsea FC.
Making beautiful products that resonate with users is Brian’s passion. He’s passionate about user experience design and believes that web and mobile applications should be functional, easy to use and meet customer needs. Brian is all rounded in digital media and software development. He started his career practising Graphic design. Then he built upon his skills by becoming a computer scientist. He is the perfect sum of art and technology.
Caleb Mwenga is a digital marketer, researcher, content creator, and SEO specialist with over five years of experience in the industry. He has worked with various clients across different sectors, including education, health, finance, and e-commerce. He is passionate about creating engaging and informative content that drives traffic and conversions for online businesses.
Jennifer is a social media manager passionate about tech, design, and helping businesses grow online. She’s experienced in content creation and short-form video editing, leveraging tools such as Canva, CapCut, and AI to create engaging social media campaigns that grow audiences and drive results.
“I enjoyed the sessions. Will need follow up just to grasp some of the concepots that were a bit complex (no marketing background). The free sites will be quite helpful in running and monitoring our various platforms and aid in conducting our online campaigns (analytics). Looking forward to enjoying more with your organization.”
Kenya Climate Innovation Center (KCIC)
“I enjoyed the sessions. Will need follow up just to grasp some of the concepots that were a bit complex (no marketing background). The free sites will be quite helpful in running and monitoring our various platforms and aid in conducting our online campaigns (analytics). Looking forward to enjoying more with your organization.”
Kenya Climate Innovation Center (KCIC)
he solutions to some of your biggest business problems may lie in a simple conversation with a professional or taking a digital marketing course. Fill out the form or reach out to us via the contacts provided and let’s engage on the way forward for your business.
We don’t claim to know everything nor do we know everything. We are masters of eliciting information from you to find the solutions you need for we believe you know your business way better than we could ever do. This combined with our experience in handling multiple businesses across East Africa puts us at an advantage in helping your business.
Please expect communication within one business hour. Our business hours are between Monday and Friday from 9:00 am to 5:00 pm. We are closed on weekends and holidays.
Our Bank details;
Account Name: DIGITAL FOR AFRICA LIMITED
Account Number: 00303947856350 (Kenya Shilling)
Bank: I&M Bank
Branch: Sarit Center
Swift Code: IMBLKENA
Branch Code: 003
Bank Code: 57
Write Cheque to : Digital For Africa LTD
Digital marketing involves using online platforms—such as websites, social media, email, and search engines—to promote products or services and connect with potential customers effectively.
The seven key types of digital marketing include:
Begin by learning the fundamentals through a beginner-friendly course, such as Digital 4 Africa’s Digital Marketing Masterclass. Experiment with free or affordable digital tools, set up social media profiles, and practice creating content to build confidence in navigating the online space.
SEO (Search Engine Optimization) is the practice of improving your website’s content, structure, and technical elements to rank higher on search engines like Google, making it easier for potential customers to find your business.
AEO (Answer Engine Optimization) focuses on optimizing content to directly answer user questions in search engine results, often targeting featured snippets or voice search responses to increase visibility.
Digital marketing enables businesses to reach global audiences, enhance brand visibility, engage with customers in real time, and generate measurable leads, driving growth in a cost-effective way.
For businesses, digital marketing offers a scalable, budget-friendly way to connect with a broader audience, build trust through consistent engagement, and convert leads into loyal customers.
Your business gains from digital marketing through its cost-effectiveness, ability to target specific audiences, and trackable results, allowing you to maximize reach, engagement, and return on investment.
Today, with millions across Africa and beyond spending hours online, digital marketing is a must. It’s where your customers are—scrolling social media, searching Google, or checking emails. Staying visible online means staying relevant and competitive.
To build a digital marketing strategy:
Digital marketing leverages online platforms for targeted, measurable campaigns, while traditional marketing uses offline channels like print, TV, or radio, which are often less trackable and more expensive. Digital marketing allows real-time engagement and precise audience targeting, unlike the broader reach of traditional methods.
AI is like getting a really smart assistant, not a replacement. It can help you write better emails, target ads more precisely, or analyze what’s working. But it can’t replace your understanding of your customers, your creativity, or the authentic relationships you build. The human touch will always matter—AI just makes you more efficient.
Digital marketing works by using online tools and platforms to share your brand’s message. You create content, run ads, or optimize your website to attract the right audience, engage them with valuable information, and guide them toward buying or connecting with your business, all while tracking results to improve.
Digital marketing covers a range of activities to grow your online presence: creating compelling content, optimizing for search engines, engaging on social media, sending targeted emails, running paid ads, partnering with affiliates or influencers, and using data to refine your efforts. It’s about meeting customers where they are online.
