The growth of digital and social media is opening business opportunities in the areas of eCommerce, digital media and entertainment, digital marketing training and digital advertising in Kenya. What does…
The experience of designing, developing and hosting websites in Kenya is terrible and needs to be fixed. I once assigned an independent developer to build a website for a friend…
There is a trend in Europe and the US where companies especially technology companies are now preferring to work with Freelancers, Consultants or independent contractors instead of hiring employees as…
The debate on how best brands should measure the impact of digital marketing is not new. Here is an interesting perspective from Jack Mugi, the Founder of iStats on whether digital marketers…
There has been a huge gap in Kenya when it comes to getting accurate and reliable Social Media analytics tools that are built for the African market. Some of the…
The ability to measure the effectiveness of an online marketing campaign is as crucial as running the campaign itself. Without measuring the impact of your online marketing, you can’t know…