How a Small Business Can Scale And Make Profit
As a small business, it can be difficult to make a profit. But with the right tools and strategies in place, you can scale your business and make more money.…
Digital Marketing: A Guide For Small Businesses To Getting Started
If you run a small business and have been planning to get started with digital marketing, then this post is for you. Let’s face it, operating on a tight…
How To Make Money Online From Your Content
Relying on Google Adsense alone is not a sustainable way to make money from your website or YouTube Channel. This calls for more innovative ways of generating revenue online. I…
What I’ve learned working with small & medium size enterprises in Kenya
We spent the first two years of our business testing ideas and learning how to run the business. We had found a small office in the Central business district which…
How to Overcome Marketing Challenges Facing SMEs in Kenya
Unless you live under a bush, you have probably come across a marketing campaign on television or a social media platform that amuses you or annoys you. If the word…
Digital Marketing Strategy During the COVID-19 Pandemic
How should marketing and advertising look like during a pandemic? Outline 1) Understanding the times we are in 2) Messaging 3) Channels 4) Talent 5) …
Is Digital PR the Future of Marketing?
You’re a business owner despairing that your website isn’t in the coveted top three organic positions for your keywords in Google’s search results, Digital PR is the holy grail. So…
The Importance Of Digital Marketing Training
Here’s why Digital Marketing Training is Absolutely Important! Reaches People Where They Spend Their Time & Money Levels the Playing Field for Small Business More Targeted Can Be Hyper-Personalized More…
The Role Of Social Media In Customer Service
What is the role of Social Media in customer service? Social media is a key tool for driving brand identity and marketing. It is therefore imperative to have a social…
How To Measure Marketing Campaign Effectiveness
How To Measure Marketing Campaign Effectiveness We all want to invest in places that bear us returns. Establishing zero returns on any investment in a business is both draining to…