Digital Minimalism: Responsible use of social media
Digital Minimalism: Responsible use of social media Cal Newport, a professor and celebrated author of the book ‘Digital Minimalism: Choosing a Focused Life in a Noisy World’ outlined his approach…
How Customer Journey Mapping Helps in Improving Website Traffic and Conversions
Ever wondered how your customer experiences your brand? Ever thought of trying to fit into your customers’ shoes and understanding the pain points they must deal with as they interact…
Conversational Marketing, what do we know?
Conversational Marketing, what do we know? How we buy and sell has changed over the course of time. People do not want to fill out forms to get details of…
Demystifying The Huduma Namba
Demystifying The Huduma Namba The urgency and insistence of the government for citizens to register for the Huduma Namba has had several Kenyans patiently make the long queue to register.…
Evolution of Industries through Digital Transformation
Evolution of Industries through Digital Transformation The world is moving digital; it has been for a while now. The move may have felt static for a while but not anymore.…
Digital Transformation is here with us. But are we ready?
Digital Transformation is here with us. But are we ready? Digital is here people –here to stay! And it has brought with it, arguably, the biggest disruptions in both enterprise…
How Leadership Drives Organization Performance
How Leadership Drives Organization Performance, It goes without saying that leadership is an integral aspect of any organization or institution. It is mandatory for organizations, especially top managers, to understand…
Going Global: OWIT Nairobi conference to enhance women’s capacity to trade internationally
Going Global: OWIT Nairobi conference to enhance women’s capacity to trade internationally The Organisation of Women in International Trade (OWIT) is set to host its 18th conference in Nairobi, the…
What Does it Take To Build a Sustainable Business?
What Does it Take To Build a Sustainable Business? Did you know that YouTube started as a video-based dating service whose slogan was “Tune in-hook up”? Funny right? Now it…
Media Buying Process, Prior To Launch: An In Depth Look
Prior To Launch: An In Depth Look At The Media Buying Process Have you ever heard of media buying? It’s a strategy that ensures your target market actually sees your ad…