Conversational Marketing, what do we know?
Conversational Marketing, what do we know? How we buy and sell has changed over the course of time. People do not want to fill out forms to get details of…
Demystifying The Huduma Namba
Demystifying The Huduma Namba The urgency and insistence of the government for citizens to register for the Huduma Namba has had several Kenyans patiently make the long queue to register.…
Evolution of Industries through Digital Transformation
Evolution of Industries through Digital Transformation The world is moving digital; it has been for a while now. The move may have felt static for a while but not anymore.…
Digital Transformation is here with us. But are we ready?
Digital Transformation is here with us. But are we ready? Digital is here people –here to stay! And it has brought with it, arguably, the biggest disruptions in both enterprise…
How Leadership Drives Organization Performance
How Leadership Drives Organization Performance, It goes without saying that leadership is an integral aspect of any organization or institution. It is mandatory for organizations, especially top managers, to understand…
Going Global: OWIT Nairobi conference to enhance women’s capacity to trade internationally
Going Global: OWIT Nairobi conference to enhance women’s capacity to trade internationally The Organisation of Women in International Trade (OWIT) is set to host its 18th conference in Nairobi, the…
What Does it Take To Build a Sustainable Business?
What Does it Take To Build a Sustainable Business? Did you know that YouTube started as a video-based dating service whose slogan was “Tune in-hook up”? Funny right? Now it…
Media Buying Process, Prior To Launch: An In Depth Look
Prior To Launch: An In Depth Look At The Media Buying Process Have you ever heard of media buying? It’s a strategy that ensures your target market actually sees your ad…
Level The Playing Field: How To Go World-Class With Your Website
Level The Playing Field: How To Go World-Class With Your Website If your business does not have a website (or it isn’t updated and user-friendly), it is safe to say…
How Data-Informed Decisions Impacts Marketing
How Data-Informed Decisions Impacts Marketing Think of marketing analytics as three experts at a conference talking about different facets of data: 1) Descriptive talks about the past, the history of…