Is Digital PR the Future of Marketing?
You’re a business owner despairing that your website isn’t in the coveted top three organic positions for your keywords in Google’s search results, Digital PR is the holy grail. So…
Tips On How To Increase Your Mobile App downloads
App Store Optimisation (ASO) Focus On Your App Title And Description Optimize Your Title, Keywords, Description and Reviews/Ratings Decide On A Specific Number Of Keywords To Use Use Your Brand…
How To Integrate eCommerce Sites with ERP Systems
How To Integrate eCommerce Sites with ERP Systems ARTICLE SUMMARY: How e-Commerce integration can benefit your business/company/organization. eCommerce integration in developing countries. The drawbacks of manual processes. Digital 4 Africa’s…
How To Measure Marketing Campaign Effectiveness
How To Measure Marketing Campaign Effectiveness We all want to invest in places that bear us returns. Establishing zero returns on any investment in a business is both draining to…
What is UX Design and how does it affect your product?
What is UX Design and how does it affect your product? Creating an app or a website is quite simple. With so many website creation services like WordPress, Wix and…
Inuka entrepreneur marketplace: Are you looking to get more visibility for your business? Here’s a free marketplace
Inuka entrepreneur marketplace: Are you looking to get more visibility for your business? Here’s a free marketplace When starting a business, there usually isn’t much to go on. Only an…
Digital Minimalism: Responsible use of social media
Digital Minimalism: Responsible use of social media Cal Newport, a professor and celebrated author of the book ‘Digital Minimalism: Choosing a Focused Life in a Noisy World’ outlined his approach…
How Customer Journey Mapping Helps in Improving Website Traffic and Conversions
Ever wondered how your customer experiences your brand? Ever thought of trying to fit into your customers’ shoes and understanding the pain points they must deal with as they interact…
Conversational Marketing, what do we know?
Conversational Marketing, what do we know? How we buy and sell has changed over the course of time. People do not want to fill out forms to get details of…
Demystifying The Huduma Namba
Demystifying The Huduma Namba The urgency and insistence of the government for citizens to register for the Huduma Namba has had several Kenyans patiently make the long queue to register.…