The Importance of Content Marketing Strategy 2023-2024
The Shift from Traditional Ads to Content Marketing: Why Businesses Must Adapt In today’s digital world, traditional TV and newspaper ads don’t grab attention like they used to. People now…
17 Exclusive Importance of Data Analytics for Business Success
Importance Of Data Analytics In Business In today’s business world, we see the importance of data analytics in solving problems, optimizing operations, and growing sales revenue. Professionals from various fields,…
4 Clear Strategies to Tackle Youth Unemployment in Service Industries
4 Clear Strategies to Tackle Youth Unemployment in Service Industries I had a conversation with ChatGPT, an artificial intelligence-powered chatbot on how we can unlock the potential of the Kenyan…
How can brands create brand love in competitive markets like the fast moving consumer foods?
There are many brands in the fast moving consumer foods industry. It can be tough for brands to create brand love in such a competitive market. However, there are a…
There’s no magic bullet in advertising: Diversify your marketing strategy to achieve your goals.
The most important thing I’ve learned in my ten years of helping businesses sell online is that there is no one magical tool or hack that can help you…
What does it take to achieve Digital Transformation? How is the process?
Digital transformation is the process of using digital technology to change the way you do business. It can help you become more efficient and agile, and enable you to better…
Digital Marketing: A Guide For Small Businesses To Getting Started
If you run a small business and have been planning to get started with digital marketing, then this post is for you. Let’s face it, operating on a tight…
Understanding Content Marketing and its Importance to your Business
Are you endlessly pitching sales to your customers without paying attention to how you can help them solve problems? Fact, customers do not enjoy being bombarded with a sales…
What I’ve learned working with small & medium size enterprises in Kenya
We spent the first two years of our business testing ideas and learning how to run the business. We had found a small office in the Central business district which…
How to Overcome Marketing Challenges Facing SMEs in Kenya
Unless you live under a bush, you have probably come across a marketing campaign on television or a social media platform that amuses you or annoys you. If the word…