Is Freelancing The Future Of Work?
There is a trend in Europe and the US where companies especially technology companies are now preferring to work with Freelancers, Consultants or independent contractors instead of hiring employees as is the norm. This is referred to us the on-demand economy, where the economic activity created by...
Social Experiments – The New Wave of Digital Campaigns
Wikipedia describes a “social experiment” as a research project conducted with human subjects in the real world that typically investigates the effects of a policy intervention by randomly assigning individuals, families, businesses, classrooms, or other units to different treatments or to a control condition that...
As a Digital Marketer, are you measuring the right metrics?
The debate on how best brands should measure the impact of digital marketing is not new. Here is an interesting perspective from Jack Mugi, the Founder of iStats on whether digital marketers are measuring the right metrics to justify the ROI of their marketing campaigns or media...
IStats, New Social Media Monitoring Tool Launched for the Kenyan Market
There has been a huge gap in Kenya when it comes to getting accurate and reliable Social Media analytics tools that are built for the African market. Some of the best tools available for the internet / Social Media analysis such as Sproutsocial, Socialbakers, ComScore and MarketingCloud are highly expensive. A...
Uber Kenya now accepts Cash and Mpesa Payments in Nairobi
The US-based Taxi Company which first launched in Kenya on 21st January...
Africa has 298 Active Internet users
Africa has 298 Active Internet users. Representing 26% Internet penetration. This includes access via fixed and mobile connections Africa boasts of 900 million mobile connections, which represents 79% of the population. This figure represents mobile subscriptions, not unique users What does this Mean for Business? In...
The greatest challenge for marketers today is not how to sell, it is how to come up with a great product
The greatest challenge for marketers today is not how to sell, it is how to come up with a great product. Few businesses are able to understand the real needs of a customer before going...
There are three kinds of people on Twitter
Twitter is a powerful tool. It’s arguably one of the greatest sources of free...
10 must have Analytics tools for every digital marketer
The ability to measure the effectiveness of an online marketing campaign is as crucial as running the campaign itself. Without measuring the impact of your online marketing, you can’t know what works or what doesn’t work. Measuring gives you insights to know where to put more...
When it comes to payments, Kenyans trust mobile money more than Cards
Here is why Mobile Money is King in Kenya. Statistics from Central Bank...
Six benefits you get by using the Centonomy App
I downloaded the much-awaited Application that helps you put your financial management into a...