Francis Waithaka Archives - Digital 4 Africa

Why professionals should acquire knowledge and skills in data and analytics

Unlocking the Power of Data: Why Professionals Need to Up Their Analytics Skills

January 12, 2023

Analytics, Business, Business Intelligence

In today’s business world, data and analytics play a crucial role in solving problems, optimizing operations, and growing sales revenue. Professionals from various fields, such as marketing, operations, sales, finance,…

Unlocking the Potential of Kenya’s Youth: Strategies and Tools for Promoting Employment and Entrepreneurship in the Service Industry

December 22, 2022

Business

I had a conversation with ChatGPT, an artificial intelligence-powered chatbot on how we can unlock the potential of the Kenyan youth. Question 1: How many Kenyan youth are unemployed? Provide…

There is a massive difference between Google Display Ads and Google Search Ads. If your goal is to sell more on your eCommerce website, you need to understand the best campaign to choose.

The Main Difference Between Google Display Ads and Google Search Ads. Which One Is The Most Effective For ECommerce Business?

December 17, 2022

Google Ads

The main difference between Google Display Ads and Google Search Ads is the way they are shown to users and the intent of the user at the time the ad…

How To Determine The Value Of A Blog In Case You Want To Sell It To A Potential Investor.

July 29, 2022

Writing

How can you measure the value of a blog? This question was raised in a content writers’ group, and I decided to write about it to help people understand this…

How a Small Business Can Scale And Make Profit

March 19, 2022

Coding, CRMs, Digital Marketing, ERP

As a small business, it can be difficult to make a profit. But with the right tools and strategies in place, you can scale your business and make more money.…

How to overcome the challenges facing small businesses in Kenya

What I’ve learned working with small & medium size enterprises in Kenya

July 17, 2020

Branding, Business, Customer, Digital Marketing

We spent the first two years of our business testing ideas and learning how to run the business. We had found a small office in the Central business district which…

A Perspective On Digital Marketing

July 7, 2017

Digital Marketing

By Lilian Onditi Francis Waithaka is a digital marketing and advertising professional with over fifteen years of experience. He studied Information technology at the Jomo Kenyatta University of Science and…

Unlocking the Power of Data: Why Professionals Need to Up Their Analytics Skills

Unlocking the Potential of Kenya’s Youth: Strategies and Tools for Promoting Employment and Entrepreneurship in the Service Industry

The Main Difference Between Google Display Ads and Google Search Ads. Which One Is The Most Effective For ECommerce Business?

How To Determine The Value Of A Blog In Case You Want To Sell It To A Potential Investor.

How a Small Business Can Scale And Make Profit

What I’ve learned working with small & medium size enterprises in Kenya

A Perspective On Digital Marketing

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