As a Digital Marketer, are you measuring the right metrics?
The debate on how best brands should measure the impact of digital marketing is not new. Here is an interesting perspective from Jack Mugi, the Founder of As a Digital Marketer,…
IStats, New Social Media Monitoring Tool Launched for the Kenyan Market
There has been a huge gap in Kenya when it comes to getting accurate and reliable Social Media analytics tools that are built for the African market. Some of the…