Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Digital For Africa
Search our Blogs
Recent Posts
- A Practical Framework for Deciding Whether to Invest in AI Automation September 17, 2025
- How to Optimize Your WordPress E-Commerce Site for Bing Search Visibility September 10, 2025
- How to Fix Google Search Console Sitemap “Couldn’t Fetch” for WordPress Sites September 9, 2025
More Blog Posts
- Artificial Intelligence (8)
- Business (49)
- Digital Marketing (55)
- General (38)
- Services (20)
- Analytics (6)
- Business Intelligence (5)
- UX Design (2)
- Web Design (6)
- Website Security (1)
- Sponsored (2)
- Technology (35)