A Guide To Content Marketing
Whatever you’re selling, people out there are looking for someone like you. So why aren’t they choosing you? Look at me! Look at my product! Look at my business! Traditional…
Photography is the Science
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Email Marketing Guide for Entrepreneurs In Kenya
By Sylvia Mukami No one likes to mess up a dinner invitation. You clean up really well and show up on time. You also bring a gift with you, like a…
2016 Is The Year Digital Advertising In Kenya Will Reach A Tipping Point
The growth of digital and social media is opening business opportunities in the areas of eCommerce, digital media and entertainment, digital marketing training and digital advertising in Kenya. What does…
My Old Story with a Web Designer in Kenya
The experience of designing, developing and hosting websites in Kenya is terrible and needs to be fixed. I once assigned an independent developer to build a website for a friend…
Is Freelancing The Future Of Work?
There is a trend in Europe and the US where companies especially technology companies are now preferring to work with Freelancers, Consultants or independent contractors instead of hiring employees as…
As a Digital Marketer, are you measuring the right metrics?
The debate on how best brands should measure the impact of digital marketing is not new. Here is an interesting perspective from Jack Mugi, the Founder of iStats on whether digital marketers…
IStats, New Social Media Monitoring Tool Launched for the Kenyan Market
There has been a huge gap in Kenya when it comes to getting accurate and reliable Social Media analytics tools that are built for the African market. Some of the…
10 must have Analytics tools for every digital marketer
The ability to measure the effectiveness of an online marketing campaign is as crucial as running the campaign itself. Without measuring the impact of your online marketing, you can’t know…
When it comes to payments, Kenyans trust mobile money more than Cards
Here is why Mobile Money is King in Kenya. Statistics from Central Bank