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Shopify vs WooCommerce: Which Is Best for Your Store?

WooCommerce or Shopify? Which is The Best Technology For Your eCommerce?

Business Growth & Transformation
3 years ago
Shopify vs WooCommerce: Which Is Best for Your Store? Shopify is a hosted platform that handles all of the technical aspects of launching and managing an online store. WooCommerce is…
how to start an ecommerce business in Kenya

Five Things You Must Get Right To Grow An Ecommerce Business In Kenya.

Business Growth & Transformation
3 years ago
How to start an ecommerce business in Kenya   The COVID pandemic has accelerated the demand for eCommerce business in Kenya. There’s a segment of the middle-class (mostly tech-savvy) that loves…
Customer Engagement for FMCG Brands

How Fast-Moving Consumer Brands Can Stay Close To Their Customers

Business Growth & Transformation, Data and Intelligence
3 years ago
Customer Engagement for FMCG Brands Competition in the retail industry is fierce in all market segments, making it more important than ever for fast-moving consumer brands to stay close to…
brand love in FMCG industry

How can brands create brand love in competitive markets like the fast moving consumer foods?

Business Growth & Transformation
3 years ago
Brand love in FMCG industry There are many brands in the fast moving consumer foods industry. It can be tough for brands to create brand love in such a competitive…
360-Degree Marketing Strategy

There’s no magic bullet in advertising: Diversify your marketing strategy to achieve your goals. 

Business Growth & Transformation
3 years ago
Why You Need a 360-Degree Marketing Strategy Today The most important thing I’ve learned in my ten years of helping businesses sell online is that there is no one magical…
Digital transformation takes baby steps. You need to have the right mindset, cultivate the right culture, you need people, systems, processes and continuous improvement.

What does it take to achieve Digital Transformation? How is the process?

Business Growth & Transformation, Technology Trends
4 years ago
Digital transformation is the process of using digital technology to change the way you do business. It can help you become more efficient and agile, and enable you to better…
jobs to be done framework

What is the Jobs To Be Done Framework? Why is it effective in understanding customers?

Web and Digital Solutions, Business Growth & Transformation
4 years ago
Jobs to be done framework There’s a new framework in town that is shaking up the way businesses understand their customers: the jobs to be done (JTBD) framework. JTBD is…
client onboarding process

Why Creating An Excellent Client Onboarding Process Can Make Your Company Stand Out.

Business Growth & Transformation
4 years ago
Client onboarding process Customer onboarding is the process of getting a new customer up to speed on how your product or service works. It’s an important part of the customer…
Business intelligence

How can companies benefit from the power of BI?

Business Growth & Transformation, Data and Intelligence
4 years ago
As a business owner, you know that data is important. But what many business owners don’t realize is just how much valuable information they are sitting on top of without…
sales challenges

What strategies can small businesses use to overcome sales challenges and drive profitability?

Business Growth & Transformation
4 years ago
Strategies to overcome sales challenges Sales challenges are a common occurrence for small businesses. But don’t let that discourage you! There are plenty of strategies to overcome sales challenges and…

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